Rascasse Audience Intelligence

Adventure Harley-Davidson Audience in United States

A data profile of the people who buy, follow and care about Adventure Harley-Davidson in United States — modelled from more than twelve digital signal sources. Adventure Harley-Davidson has an estimated audience of 276,757 people in United States.

#1693among Website / Newspaper / Magazine in United States

The average Adventure Harley-Davidson fan in United States is 32.2 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Motorcycle helmet, Obsessed (2009 film), Roc Nation, with strongest over-indexing on Motorcycle helmet (60.81× the country average).

Demographically, the Adventure Harley-Davidson audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adventure Harley-Davidson fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adventure Harley-Davidson profile in United States.

Audience size
277K
in United States
Gender
35.0%♀
65.0% male
Age
32.2
average years
Country rank
#50352
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Adventure Harley-Davidson

35.0% are female, 65.0% are male, average age 32.2.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Adventure Harley-Davidson audience in United States
MetricValue
Female35.0%
Male65.0%
Average age32.2
Estimated audience size276,757
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Adventure Harley-Davidson audience in United States
Age bracketShare%
16-1944%
20-2916%
30-3914%
40-4915%
50+10%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Adventure Harley-Davidson audience comes from United States.

Worldwide audience distribution share by country for Adventure Harley-Davidson
CountryShare
United States90.4%
Japan1.6%
India0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adventure Harley-Davidson audience in United States is strongest.

Fig. 05

Top regions by affinity

Adventure Harley-Davidson fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K26.19×
02West Virginia~9K7.05×
03Pennsylvania~9K1.00×
04Vermont<1K1.00×
05Hawaii~1K0.98×
06Rhode Island<1K0.98×
07Montana<1K0.98×
08South Dakota<1K0.98×
09Alaska<1K0.98×
10North Dakota<1K0.98×
11New Hampshire~1K0.97×
12Maine<1K0.97×
13Delaware<1K0.97×
14Connecticut~3K0.96×
15Mississippi~2K0.96×
16Idaho~1K0.96×
17Nebraska~1K0.96×
18New Mexico~1K0.95×
19Washington, District of Columbia<1K0.95×
20Oregon~3K0.94×
21Utah~2K0.94×
22Arkansas~2K0.94×
23Kansas~2K0.94×
24Washington~5K0.93×
25Colorado~4K0.93×
26Minnesota~4K0.93×
27Louisiana~3K0.93×
28Oklahoma~3K0.93×
29Nevada~2K0.93×
30Iowa~2K0.93×
31Alabama~4K0.92×
32Arizona~5K0.91×
33Tennessee~5K0.91×
34Massachusetts~5K0.91×
35Missouri~4K0.91×
36South Carolina~4K0.91×
37Wisconsin~4K0.91×
38Kentucky~3K0.91×
39Georgia~8K0.90×
40New Jersey~6K0.90×
41Maryland~4K0.90×
42Indiana~4K0.88×
43Illinois~8K0.87×
44North Carolina~7K0.87×
45Texas~20K0.86×
46Virginia~6K0.86×
47Michigan~6K0.85×
48New York~10K0.83×
49California~20K0.82×
50Florida~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Adventure Harley-Davidson, United States
0.72×1.00×26.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adventure Harley-Davidson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adventure Harley-Davidson audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility60.81×
02Roc NationMusic & Radio53.25×
03Daytona Bike WeekCars & Mobility27.09×
04West Coast ChoppersFashion & Accessoires20.14×
05Thandie NewtonMovies & TV20.00×
06Obsessed (2009 film)Movies & TV19.44×
07Georgia O'KeeffeArts & Culture15.13×
08Chopper (motorcycle)Cars & Mobility15.00×
09Sons of AnarchyMovies & TV14.74×
10Touring motorcycleCars & Mobility13.80×
11Cruiser (motorcycle)Cars & Mobility13.73×
12Stitch!Movies & TV11.48×
13Custom motorcycleCars & Mobility9.58×
14Motorcycle accessoriesCars & Mobility8.80×
15Cleveland GuardiansSports7.50×
16Harley-DavidsonCars & Mobility6.24×
17Discount TireShopping5.33×
18Cleveland BrownsSports4.91×
19Planet FitnessSports3.31×
20Donald TrumpPolitics & Society2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adventure Harley-Davidson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adventure Harley-Davidson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.83×
Risk AppetiteTHRILL2.16×
DIY MentalityTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adventure Harley-Davidson audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Healthy LifestyleBALANCE0.81×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adventure Harley-Davidson have in United States?

Adventure Harley-Davidson has an estimated audience of 276,757 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Adventure Harley-Davidson fans?

35.0% of Adventure Harley-Davidson fans are female, 65.0% are male, with an average age of 32.2 years.

03

Which brands do Adventure Harley-Davidson fans like most?

Adventure Harley-Davidson fans show strongest brand affinity for Motorcycle helmet (60.81×), Obsessed (2009 film) (19.44×), and Roc Nation (53.25×) over the country average.

04

Where do Adventure Harley-Davidson fans live in United States?

Adventure Harley-Davidson fans in United States are most concentrated in Ohio (reach ~200K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Adventure Harley-Davidson fans also like?

Beyond Adventure Harley-Davidson itself, the audience over-indexes on Obsessed (2009 film) (19.44×), Roc Nation (53.25×), Touring motorcycle (13.8×), and Chopper (motorcycle) (15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Adventure Harley-Davidson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure Harley-Davidson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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