Adventure Harley-Davidson Audience in United States
Adventure Harley-Davidson has an estimated audience of 275,857 people in United States. 35.0% are female, 65.0% are male, average age 32.2. Top brand affinities: Motorcycle helmet, Touring motorcycle, Obsessed (2009 film), Bachelor of Business Administration, Custom motorcycle.
Top brand affinities include Motorcycle helmet, Touring motorcycle, Obsessed (2009 film), with strongest over-indexing on Motorcycle helmet (49.02× the country average). Demographically, the Adventure Harley-Davidson audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Type: Website / Newspaper / Magazine
Demographics of Adventure Harley-Davidson fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 32.2 |
| Estimated audience size | 275,857 |
Audience persona
The typical Adventure Harley-Davidson fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 49.02× | Cars & Mobility |
| Touring motorcycle | 12.3× | Cars & Mobility |
| Obsessed (2009 film) | 15.82× | Movies & TV |
| Bachelor of Business Administration | 42.35× | Business & Career |
| Custom motorcycle | 9.17× | Cars & Mobility |
| Thandie Newton | 20× | Movies & TV |
| Chopper (motorcycle) | 10.35× | Cars & Mobility |
| Motorcycle accessories | 8.3× | Cars & Mobility |
| Cruiser (motorcycle) | 11.72× | Cars & Mobility |
| Harley-Davidson | 6.43× | Cars & Mobility |
| Roc Nation | 22.73× | Music & Radio |
| Cleveland Browns | 6.03× | Sports |
| Planet Fitness | 3.18× | Sports |
| Sons of Anarchy | 10.13× | Movies & TV |
| Cleveland Guardians | 6.71× | Sports |
| Nebraska Cornhuskers football | 9.2× | Sports |
| Stitch! | 7.34× | Movies & TV |
| Lewis Hamilton | 7.97× | Sports |
| Houston Astros | 5.14× | Sports |
| Georgia O'Keeffe | 13.01× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| Risk Appetite | THRILL | 1.6 |
| DIY Mentality | THRILL | 1.32 |
| Family Orientation | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.4% |
| Japan | 1.6% |
| India | 0.8% |
See Adventure Harley-Davidson audiences in other countries
- Adventure Harley-Davidson — Germany
- Adventure Harley-Davidson — United Kingdom
- Adventure Harley-Davidson — France
- Adventure Harley-Davidson — Italy
- Adventure Harley-Davidson — Spain
- Adventure Harley-Davidson — Brazil
- Adventure Harley-Davidson — Japan
- Adventure Harley-Davidson — South Korea
- Adventure Harley-Davidson — India
More audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Adventure Harley-Davidson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.