Rascasse Audience Intelligence

African American Art Audience in United States

A data profile of the people who buy, follow and care about African American Art in United States — modelled from more than twelve digital signal sources. African American Art has an estimated audience of 314,836 people in United States.

#57among Art movement in United States#13263among Topic in United States#462in Arts & Culture

The average African American Art fan in United States is 33.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Viola Davis, Malaysia, Taron Egerton, with strongest over-indexing on Viola Davis (28.17× the country average).

Demographically, the African American Art audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African American Art fan in United States is more female, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for Viola Davis.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African American Art profile in United States.

Audience size
315K
in United States
Gender
74.4%♀
25.6% male
Age
33.8
average years
Country rank
#47147
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African American Art fans

74.4% are female, 25.6% are male, average age 33.8.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for African American Art audience in United States
MetricValue
Female74.4%
Male25.6%
Average age33.8
Estimated audience size314,836
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the African American Art audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3921%
40-4916%
50+8%
Fig. 04

Worldwide distribution

93.8%

of the worldwide African American Art audience comes from United States.

Worldwide audience distribution share by country for African American Art
CountryShare
United States93.8%
Germany1.9%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African American Art audience in United States is strongest.

Fig. 05

Top regions by affinity

African American Art fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.84×
02Maryland~10K2.72×
03Georgia~20K1.98×
04North Carolina~20K1.76×
05Alabama~6K1.44×
06Virginia~10K1.42×
07South Carolina~6K1.33×
08Mississippi~3K1.32×
09Louisiana~5K1.30×
10Delaware~1K1.24×
11Tennessee~7K1.12×
12Texas~30K1.10×
13Illinois~10K1.08×
14Vermont<1K1.04×
15Alaska<1K1.03×
16Ohio~10K1.00×
17Arkansas~3K1.00×
18South Dakota<1K1.00×
19North Dakota<1K1.00×
20New Jersey~8K0.99×
21Michigan~8K0.98×
22Kentucky~4K0.96×
23Montana<1K0.96×
24Rhode Island<1K0.95×
25Oklahoma~3K0.94×
26New York~20K0.93×
27Pennsylvania~10K0.93×
28Nevada~3K0.92×
29West Virginia~1K0.92×
30Maine~1K0.92×
31Missouri~5K0.91×
32Hawaii~1K0.91×
33New Hampshire~1K0.91×
34Idaho~1K0.90×
35Connecticut~3K0.89×
36New Mexico~1K0.89×
37Nebraska~1K0.89×
38Kansas~2K0.88×
39Indiana~5K0.86×
40Iowa~2K0.85×
41California~30K0.83×
42Florida~20K0.83×
43Utah~2K0.83×
44Oregon~3K0.79×
45Wisconsin~4K0.78×
46Colorado~4K0.76×
47Minnesota~3K0.75×
48Arizona~5K0.73×
49Washington~5K0.73×
50Massachusetts~5K0.73×
Fig. 06

Affinity by region

Affinity by region — African American Art, United States
0.73×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African American Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African American Art audience
#·InterestCategoryAffinity×
01TVBMovies & TV47.78×
02Viola DavisMovies & TV28.17×
03Taron EgertonMovies & TV18.13×
04Key FoodShopping15.51×
05MalaysiaTravel & Leisure15.48×
06Paperless PostShopping14.48×
07Vera FarmigaMovies & TV10.90×
08Afro-textured hairBeauty & Wellness10.23×
09ShakiraMusic & Radio8.37×
10MadonnaMusic & Radio7.23×
11High-net-worth individualBusiness & Career5.38×
12Modern architectureArts & Culture3.61×
13InnovationBusiness & Career3.03×
14LunchFood & Beverages2.45×
15The UPS StoreShopping2.37×
16TMZInternet & Social Media2.31×
17Luxury goodsFashion & Accessoires1.70×
18PinterestInternet & Social Media1.66×
19RecipesFood & Beverages1.59×
20Home improvementHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African American Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African American Art audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.02×
IndulgenceJOY2.29×
Price SensitivityPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African American Art audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Risk AppetiteTHRILL0.93×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African American Art have in United States?

African American Art has an estimated audience of 314,836 people in United States, concentrated in Texas and California.

02

What is the gender split and age of African American Art fans?

74.4% of African American Art fans are female, 25.6% are male, with an average age of 33.8 years.

03

Which brands do African American Art fans like most?

African American Art fans show strongest brand affinity for Viola Davis (28.17×), Malaysia (15.48×), and Taron Egerton (18.13×) over the country average.

04

Where do African American Art fans live in United States?

African American Art fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do African American Art fans also like?

Beyond African American Art itself, the audience over-indexes on Malaysia (15.48×), Taron Egerton (18.13×), Afro-textured hair (10.23×), and Key Food (15.51×) compared to the United States average.

Appendix

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See African American Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African American Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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