Afterlife Audience in United States

Afterlife logo

Afterlife has an estimated audience of 2,425,225 people in United States. 62.8% are female, 37.2% are male, average age 44.6. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Urban Outfitters.

The average Afterlife fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Afterlife audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Afterlife fans

Demographic split for Afterlife audience in United States
MetricValue
Female62.8%
Male37.2%
Average age44.6
Estimated audience size2,425,225

Audience persona

The typical Afterlife fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Afterlife in United States
RegionReachAffinity
California384,9361.44×
Florida273,5781.67×
Texas216,8181.04×
New York170,4541.26×
Illinois87,7771.09×
Pennsylvania80,9620.99×
Ohio70,8350.95×
Georgia68,3400.91×
North Carolina67,9020.93×
New Jersey67,8321.1×
Michigan65,1911.03×
Virginia59,0741×
Washington58,6531.21×
Massachusetts57,4751.2×
Arizona53,0471.07×
Tennessee42,2220.87×
Indiana41,8340.94×
Colorado39,4701.03×
Nevada38,5111.64×
Missouri38,0380.97×
Maryland36,9440.89×
Oregon36,2561.3×
Wisconsin34,5780.95×
Minnesota32,1110.92×
Alabama30,8000.91×
South Carolina29,4710.81×
Kentucky28,5820.94×
Louisiana25,9700.83×
Connecticut25,1821.04×
Oklahoma24,2490.9×
Utah22,6481.04×
Kansas17,9830.94×
Iowa17,7770.89×
Arkansas16,8190.84×
Mississippi15,7950.79×
Idaho11,6290.96×
New Mexico11,6120.95×
New Hampshire10,5231.1×
West Virginia9,2880.82×
Nebraska9,1510.75×
Maine9,0191.04×
Washington, District of Columbia8,9131.22×
Hawaii8,6660.83×
Rhode Island7,8161.01×
Montana5,8270.87×
Alaska4,5450.88×
Delaware4,4540.67×
South Dakota4,4480.79×
Vermont4,3331.02×
North Dakota4,3310.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Afterlife audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.71×Shopping
Nationality1.76×Politics & Society
Eurail16.57×Cars & Mobility
Jingoism1.62×Politics & Society
Progressive rock1.54×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Afterlife audience
TraitClusterScore
PatriotismCONSERVATISM1.76
SpiritualityBALANCE1.73
MindfulnessBALANCE1.58
Community OrientationOPEN1.46
IndividualismJOY1.42
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Afterlife
CountryShare
United States42.0%
United Kingdom9.8%
Brazil6.9%

See Afterlife audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Afterlife have in United States?

Afterlife has an estimated audience of 2,425,225 people in United States, concentrated in California and Florida.

What is the gender split and age of Afterlife fans?

62.8% of Afterlife fans are female, 37.2% are male, with an average age of 44.6 years.

Which brands do Afterlife fans like most?

Afterlife fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Afterlife fans live in United States?

Afterlife fans in United States are most concentrated in California (reach 384,936), Florida (reach 273,578), and Texas (reach 216,818). These three regions account for the largest share of the active audience.

What other brands do Afterlife fans also like?

Beyond Afterlife itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Urban Outfitters (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Afterlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.