Afterlife Audience in United States
Afterlife has an estimated audience of 2,425,225 people in United States. 62.8% are female, 37.2% are male, average age 44.6. Top regions: California, Florida, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
The average Afterlife fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Afterlife audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game
Demographics of Afterlife fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.6 |
| Estimated audience size | 2,425,225 |
Audience persona
The typical Afterlife fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 384,936 | 1.44× |
| Florida | 273,578 | 1.67× |
| Texas | 216,818 | 1.04× |
| New York | 170,454 | 1.26× |
| Illinois | 87,777 | 1.09× |
| Pennsylvania | 80,962 | 0.99× |
| Ohio | 70,835 | 0.95× |
| Georgia | 68,340 | 0.91× |
| North Carolina | 67,902 | 0.93× |
| New Jersey | 67,832 | 1.1× |
| Michigan | 65,191 | 1.03× |
| Virginia | 59,074 | 1× |
| Washington | 58,653 | 1.21× |
| Massachusetts | 57,475 | 1.2× |
| Arizona | 53,047 | 1.07× |
| Tennessee | 42,222 | 0.87× |
| Indiana | 41,834 | 0.94× |
| Colorado | 39,470 | 1.03× |
| Nevada | 38,511 | 1.64× |
| Missouri | 38,038 | 0.97× |
| Maryland | 36,944 | 0.89× |
| Oregon | 36,256 | 1.3× |
| Wisconsin | 34,578 | 0.95× |
| Minnesota | 32,111 | 0.92× |
| Alabama | 30,800 | 0.91× |
| South Carolina | 29,471 | 0.81× |
| Kentucky | 28,582 | 0.94× |
| Louisiana | 25,970 | 0.83× |
| Connecticut | 25,182 | 1.04× |
| Oklahoma | 24,249 | 0.9× |
| Utah | 22,648 | 1.04× |
| Kansas | 17,983 | 0.94× |
| Iowa | 17,777 | 0.89× |
| Arkansas | 16,819 | 0.84× |
| Mississippi | 15,795 | 0.79× |
| Idaho | 11,629 | 0.96× |
| New Mexico | 11,612 | 0.95× |
| New Hampshire | 10,523 | 1.1× |
| West Virginia | 9,288 | 0.82× |
| Nebraska | 9,151 | 0.75× |
| Maine | 9,019 | 1.04× |
| Washington, District of Columbia | 8,913 | 1.22× |
| Hawaii | 8,666 | 0.83× |
| Rhode Island | 7,816 | 1.01× |
| Montana | 5,827 | 0.87× |
| Alaska | 4,545 | 0.88× |
| Delaware | 4,454 | 0.67× |
| South Dakota | 4,448 | 0.79× |
| Vermont | 4,333 | 1.02× |
| North Dakota | 4,331 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.61× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Spirituality | BALANCE | 1.73 |
| Mindfulness | BALANCE | 1.58 |
| Community Orientation | OPEN | 1.46 |
| Individualism | JOY | 1.42 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 9.8% |
| Brazil | 6.9% |
See Afterlife audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Afterlife have in United States?
Afterlife has an estimated audience of 2,425,225 people in United States, concentrated in California and Florida.
What is the gender split and age of Afterlife fans?
62.8% of Afterlife fans are female, 37.2% are male, with an average age of 44.6 years.
Which brands do Afterlife fans like most?
Afterlife fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Afterlife fans live in United States?
Afterlife fans in United States are most concentrated in California (reach 384,936), Florida (reach 273,578), and Texas (reach 216,818). These three regions account for the largest share of the active audience.
What other brands do Afterlife fans also like?
Beyond Afterlife itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Afterlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.