Rascasse Audience Intelligence

Airedale Terrier Audience in United States

A data profile of the people who buy, follow and care about Airedale Terrier in United States — modelled from more than twelve digital signal sources. Airedale Terrier has an estimated audience of 381,985 people in United States.

#69among Dog breed in United States#12512among Topic in United States#603in Pets & Animals

The average Airedale Terrier fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog grooming, Nordstrom, Cooking, with strongest over-indexing on Dog grooming (8.78× the country average).

Demographically, the Airedale Terrier audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airedale Terrier fan in United States is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog grooming.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airedale Terrier profile in United States.

Audience size
382K
in United States
Gender
73.9%♀
26.1% male
Age
40.4
average years
Country rank
#42662
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airedale Terrier fans

73.9% are female, 26.1% are male, average age 40.4.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Airedale Terrier audience in United States
MetricValue
Female73.9%
Male26.1%
Average age40.4
Estimated audience size381,985
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Airedale Terrier audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3915%
40-4921%
50+26%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Airedale Terrier audience comes from United States.

Worldwide audience distribution share by country for Airedale Terrier
CountryShare
United States33.1%
Canada9.8%
Netherlands7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airedale Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Airedale Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.74×
02Idaho~3K1.56×
03Wyoming<1K1.37×
04Oklahoma~5K1.28×
05Arkansas~4K1.28×
06Utah~4K1.24×
07Alaska~1K1.24×
08Kentucky~6K1.16×
09Tennessee~9K1.15×
10West Virginia~2K1.13×
11Colorado~7K1.12×
12Oregon~5K1.12×
13Ohio~10K1.09×
14Missouri~7K1.07×
15Maine~1K1.07×
16Kansas~3K1.06×
17New Mexico~2K1.06×
18Indiana~7K1.05×
19Washington~8K1.04×
20Iowa~3K1.04×
21Hawaii~2K1.04×
22North Carolina~10K0.99×
23Wisconsin~6K0.97×
24Nebraska~2K0.97×
25Michigan~10K0.96×
26North Dakota<1K0.96×
27Arizona~7K0.94×
28New Hampshire~1K0.93×
29South Dakota<1K0.93×
30Pennsylvania~10K0.92×
31South Carolina~5K0.92×
32Minnesota~5K0.92×
33Alabama~5K0.91×
34Illinois~10K0.89×
35Washington, District of Columbia~1K0.89×
36Virginia~8K0.87×
37Texas~30K0.86×
38Georgia~10K0.86×
39Mississippi~3K0.85×
40Connecticut~3K0.84×
41Rhode Island~1K0.82×
42Massachusetts~6K0.80×
43Louisiana~4K0.80×
44California~30K0.77×
45Nevada~3K0.77×
46Florida~20K0.76×
47Delaware<1K0.75×
48New York~20K0.74×
49Maryland~5K0.72×
50New Jersey~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Airedale Terrier, United States
0.67×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airedale Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airedale Terrier audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports14.33×
02HamsterPets & Animals14.33×
03Dog groomingPets & Animals8.78×
04Obsessed (2009 film)Movies & TV4.31×
05NordstromShopping3.35×
06EtsyFashion & Accessoires3.14×
07Veterinary medicineBusiness & Career3.04×
08IKEAHome & Garden2.85×
09Pet foodPets & Animals2.73×
10VeganismFood & Beverages2.68×
11CocktailFood & Beverages2.57×
12WineFood & Beverages2.37×
13Beauty salonsBeauty & Wellness2.37×
14Home improvementHome & Garden2.22×
15CoffeeFood & Beverages2.20×
16Alcoholic beveragesFood & Beverages2.18×
17PinterestInternet & Social Media2.13×
18CouponsShopping2.13×
19CookingFood & Beverages2.06×
20RecipesFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airedale Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airedale Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.35×
PatriotismCONSERVATISM1.84×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airedale Terrier audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Social Media UsageJOY0.91×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airedale Terrier have in United States?

Airedale Terrier has an estimated audience of 381,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Airedale Terrier fans?

73.9% of Airedale Terrier fans are female, 26.1% are male, with an average age of 40.4 years.

03

Which brands do Airedale Terrier fans like most?

Airedale Terrier fans show strongest brand affinity for Dog grooming (8.78×), Nordstrom (3.35×), and Cooking (2.06×) over the country average.

04

Where do Airedale Terrier fans live in United States?

Airedale Terrier fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Airedale Terrier fans also like?

Beyond Airedale Terrier itself, the audience over-indexes on Nordstrom (3.35×), Cooking (2.06×), FIS Alpine Ski World Cup (14.33×), and Alcoholic beverages (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Airedale Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airedale Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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