A.J. Brown Audience in United States

A.J. Brown logo

A.J. Brown has an estimated audience of 5,173,511 people in United States. 43.9% are female, 56.1% are male, average age 36.0. Top regions: Pennsylvania, California, Texas. Top brand affinities: Goop, Grinch, Governor of Michigan, Alaska, Graham Greene (actor).

The average A.J. Brown fan in United States is 36.0 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (6.44× the country average). Demographically, the A.J. Brown audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of A.J. Brown fans

Demographic split for A.J. Brown audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.0
Estimated audience size5,173,511

Audience persona

The typical A.J. Brown fan in United States is more male, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for A.J. Brown in United States
RegionReachAffinity
Pennsylvania660,6163.79×
California384,1240.68×
Texas354,6760.8×
Florida337,8500.96×
New York287,1330.99×
New Jersey282,9132.15×
Ohio166,7371.05×
Illinois160,9620.93×
Virginia160,4881.27×
North Carolina157,1011.01×
Georgia153,0620.96×
Maryland142,6811.6×
Massachusetts140,6491.38×
Michigan123,6940.91×
Tennessee121,6541.17×
Indiana80,4740.85×
Mississippi79,5631.87×
Arizona79,2470.75×
South Carolina79,1791.02×
Louisiana78,4491.18×
Colorado68,2680.84×
Washington67,8540.65×
Missouri65,7410.79×
Wisconsin61,8480.79×
Minnesota60,0860.81×
Kentucky59,4080.92×
Connecticut59,3341.14×
Alabama53,5680.74×
Delaware42,7312.99×
Kansas36,9890.91×
Nevada36,4260.73×
Iowa34,7740.82×
Oklahoma34,1870.6×
Oregon30,9630.52×
Arkansas27,7630.65×
Utah24,1920.52×
Washington, District of Columbia21,9381.41×
New Hampshire21,0041.03×
West Virginia20,0070.83×
Rhode Island19,2491.17×
Nebraska18,2500.7×
Hawaii15,8600.71×
Maine14,9150.8×
New Mexico13,7660.53×
Idaho13,4710.52×
North Dakota8,0040.75×
Montana7,8760.55×
South Dakota7,5240.63×
Vermont6,5520.72×
Alaska4,1940.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A.J. Brown audience
BrandAffinityCategory
Goop6.44×Internet & Social Media
Grinch4.57×Movies & TV
Governor of Michigan8.21×Politics & Society
Alaska1.82×Travel & Leisure
Graham Greene (actor)6.4×
Mathcore8.26×Music & Radio
Elsword16.77×Games
Ken Griffey Jr.7.9×Sports
Vocal harmony4.34×Music & Radio
Wok6.01×Food & Beverages
Hipster8.77×Politics & Society
Fernando Valenzuela10.05×Sports
No Escape (1994 film)9.29×Movies & TV
Harlow9.51×Travel & Leisure
Google Home5×Technology & Electronics
Fairy godmother5.54×Literature
Hibachi5.54×Food & Beverages
Guitarist (magazine)8.03×Music & Radio
Historic site2.91×Arts & Culture
La Jolla6.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A.J. Brown audience
TraitClusterScore
ExtroversionTHRILL1.14
Early Adopter MentalityPOWER1.1
Risk AppetiteTHRILL1.09
Sports ActivityPOWER1.07
LGBTQ+ IdentityOPEN1.03
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for A.J. Brown
CountryShare
United States91.6%
Canada2.9%
United Kingdom0.8%

See A.J. Brown audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does A.J. Brown have in United States?

A.J. Brown has an estimated audience of 5,173,511 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of A.J. Brown fans?

43.9% of A.J. Brown fans are female, 56.1% are male, with an average age of 36.0 years.

Which brands do A.J. Brown fans like most?

A.J. Brown fans show strongest brand affinity for Goop (6.44×), Grinch (4.57×), and Governor of Michigan (8.21×) over the country average.

Where do A.J. Brown fans live in United States?

A.J. Brown fans in United States are most concentrated in Pennsylvania (reach 660,616), California (reach 384,124), and Texas (reach 354,676). These three regions account for the largest share of the active audience.

What other brands do A.J. Brown fans also like?

Beyond A.J. Brown itself, the audience over-indexes on Grinch (4.57×), Governor of Michigan (8.21×), Alaska (1.82×), and Graham Greene (actor) (6.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A.J. Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.