Rascasse Audience Intelligence

Alchemy Target Market in United States

A data profile of the people who buy, follow and care about Alchemy in United States — modelled from more than twelve digital signal sources. Alchemy has an estimated audience of 2,392,084 people in United States.

#74among Video game in United States#1236among Brand in United States#461in Technology & Electronics

The average Alchemy fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Tradition, with strongest over-indexing on Britney Spears (2.34× the country average).

Demographically, the Alchemy audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alchemy fan in United States is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.

Category: Technology & Electronics · Type: Brand · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alchemy profile in United States.

Audience size
2.4M
in United States
Gender
65.5%♀
34.5% male
Age
37.1
average years
Country rank
#12330
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alchemy

65.5% are female, 34.5% are male, average age 37.1.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Alchemy audience in United States
MetricValue
Female65.5%
Male34.5%
Average age37.1
Estimated audience size2,392,084
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Alchemy audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Alchemy audience comes from United States.

Worldwide audience distribution share by country for Alchemy
CountryShare
United States31.8%
United Kingdom6.3%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alchemy audience in United States is strongest.

Fig. 05

Top regions by affinity

Alchemy customers by region in United States
#RegionReachAffinity×
01Rhode Island~20K3.29×
02Vermont~7K1.78×
03Colorado~50K1.40×
04Oregon~40K1.36×
05Massachusetts~60K1.23×
06North Dakota~6K1.19×
07New York~200K1.18×
08North Carolina~80K1.18×
09Idaho~10K1.16×
10Illinois~80K1.07×
11Tennessee~50K1.04×
12Georgia~70K1.02×
13Missouri~40K1.02×
14California~300K1.01×
15Wisconsin~40K1.01×
16Arkansas~20K0.99×
17Ohio~70K0.98×
18Alaska~5K0.98×
19Arizona~50K0.96×
20Alabama~30K0.96×
21Kansas~20K0.96×
22New Hampshire~9K0.96×
23Washington~40K0.95×
24Kentucky~30K0.95×
25Washington, District of Columbia~7K0.95×
26Pennsylvania~70K0.94×
27Virginia~50K0.94×
28Minnesota~30K0.94×
29Connecticut~20K0.94×
30Nebraska~10K0.94×
31New Jersey~60K0.93×
32Utah~20K0.92×
33Indiana~40K0.91×
34Hawaii~9K0.90×
35Louisiana~30K0.89×
36Texas~200K0.88×
37Florida~100K0.88×
38Michigan~50K0.88×
39Oklahoma~20K0.87×
40South Carolina~30K0.86×
41Maine~7K0.86×
42Maryland~30K0.85×
43Nevada~20K0.81×
44Montana~5K0.81×
45Delaware~5K0.81×
46Iowa~20K0.80×
47West Virginia~9K0.80×
48Mississippi~20K0.79×
49New Mexico~9K0.78×
50South Dakota~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Alchemy, United States
0.77×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alchemy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alchemy audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.14×
02Tom HardyMovies & TV2.98×
03Britney SpearsMusic & Radio2.34×
04Art DecoArts & Culture2.25×
05Henry CavillMovies & TV1.93×
06MadonnaMusic & Radio1.90×
07TarotHealth1.83×
08Ryan ReynoldsMovies & TV1.79×
09Rail transportTravel & Leisure1.71×
10Traditional medicineHealth1.71×
11Employment agencyBusiness & Career1.66×
12FanaticsFashion & Accessoires1.65×
13Gothic fashionFashion & Accessoires1.64×
14EspressoFood & Beverages1.62×
15Charitable organizationPolitics & Society1.59×
16ZooKids & Family1.55×
17Career developmentBusiness & Career1.53×
18Internet celebrityInternet & Social Media1.51×
19Essential oilHome & Garden1.51×
20TraditionPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alchemy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alchemy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Career OrientationPOWER1.55×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alchemy audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Need for SecurityCONSERVATISM0.78×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alchemy's target market in United States?

Alchemy's target market in United States covers an estimated 2,392,084 people, concentrated in California and Texas.

02

What is the gender split and age of Alchemy customers?

65.5% of the Alchemy audience are female, 34.5% are male, with an average age of 37.1 years.

03

Which brands do Alchemy fans like most?

Alchemy fans show strongest brand affinity for Britney Spears (2.34×), Non-alcoholic beverage (3.14×), and Tradition (1.5×) over the country average.

04

Where do Alchemy fans live in United States?

Alchemy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alchemy fans also like?

Beyond Alchemy itself, the audience over-indexes on Non-alcoholic beverage (3.14×), Tradition (1.5×), Charitable organization (1.59×), and Rail transport (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Alchemy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alchemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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