Rascasse Audience Intelligence

Animal rescue group Audience in United States

A data profile of the people who buy, follow and care about Animal rescue group in United States — modelled from more than twelve digital signal sources. Animal rescue group has an estimated audience of 1,200,773 people in United States.

#171among NGO / Political Party in United States#343in Pets & Animals

The average Animal rescue group fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Scooby-Doo, Dog walking, Nonprofit organization, with strongest over-indexing on Scooby-Doo (3.04× the country average).

Demographically, the Animal rescue group audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal rescue group fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Pets & Animals · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal rescue group profile in United States.

Audience size
1.2M
in United States
Gender
66.5%♀
33.5% male
Age
38.9
average years
Country rank
#20878
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal rescue group fans

66.5% are female, 33.5% are male, average age 38.9.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Animal rescue group audience in United States
MetricValue
Female66.5%
Male33.5%
Average age38.9
Estimated audience size1,200,773
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Animal rescue group audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Animal rescue group audience comes from United States.

Worldwide audience distribution share by country for Animal rescue group
CountryShare
United States29.5%
Japan10.0%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal rescue group audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal rescue group fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K1.64×
02Pennsylvania~60K1.46×
03Rhode Island~5K1.38×
04Michigan~40K1.37×
05New Hampshire~6K1.33×
06Florida~100K1.32×
07Colorado~20K1.28×
08Oklahoma~20K1.27×
09Minnesota~20K1.25×
10Massachusetts~30K1.21×
11North Carolina~40K1.18×
12Arizona~30K1.18×
13Maine~5K1.17×
14Mississippi~10K1.14×
15Maryland~20K1.10×
16South Carolina~20K1.09×
17Missouri~20K1.02×
18Alaska~3K1.00×
19North Dakota~2K1.00×
20Vermont~2K0.97×
21Washington~20K0.96×
22Oregon~10K0.96×
23West Virginia~5K0.96×
24California~100K0.95×
25Washington, District of Columbia~3K0.95×
26Connecticut~10K0.94×
27Idaho~6K0.94×
28Tennessee~20K0.93×
29New Mexico~6K0.93×
30Nevada~10K0.92×
31Ohio~30K0.91×
32Georgia~30K0.90×
33Louisiana~10K0.90×
34Kansas~8K0.89×
35Indiana~20K0.88×
36New Jersey~30K0.87×
37Arkansas~9K0.87×
38Texas~90K0.86×
39Delaware~3K0.86×
40Illinois~30K0.85×
41South Dakota~2K0.84×
42New York~60K0.83×
43Virginia~20K0.83×
44Alabama~10K0.83×
45Wisconsin~10K0.82×
46Kentucky~10K0.82×
47Utah~9K0.82×
48Montana~3K0.81×
49Nebraska~5K0.78×
50Hawaii~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Animal rescue group, United States
0.68×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal rescue group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal rescue group audience
#·InterestCategoryAffinity×
01Persian catPets & Animals3.17×
02PoodlePets & Animals3.16×
03Scooby-DooMovies & TV3.04×
04Shih TzuPets & Animals2.95×
05Yorkshire TerrierPets & Animals2.86×
06Labrador RetrieverPets & Animals2.78×
07French BulldogPets & Animals2.78×
08Pet sittingPets & Animals2.71×
09Chihuahua (dog)Pets & Animals2.69×
10BeaglePets & Animals2.64×
11Dog walkingPets & Animals2.62×
12Siberian HuskyPets & Animals2.56×
13Veterinary medicineBusiness & Career2.54×
14Dog harnessPets & Animals2.32×
15BulldogPets & Animals2.26×
16Pet storePets & Animals2.02×
17Nonprofit organizationPolitics & Society1.98×
18Subscription business modelShopping1.92×
19Pet foodPets & Animals1.73×
20BeachesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal rescue group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal rescue group audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
PatriotismCONSERVATISM1.45×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal rescue group audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Need for SecurityCONSERVATISM0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal rescue group have in United States?

Animal rescue group has an estimated audience of 1,200,773 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Animal rescue group fans?

66.5% of Animal rescue group fans are female, 33.5% are male, with an average age of 38.9 years.

03

Which brands do Animal rescue group fans like most?

Animal rescue group fans show strongest brand affinity for Scooby-Doo (3.04×), Dog walking (2.62×), and Nonprofit organization (1.98×) over the country average.

04

Where do Animal rescue group fans live in United States?

Animal rescue group fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Animal rescue group fans also like?

Beyond Animal rescue group itself, the audience over-indexes on Dog walking (2.62×), Nonprofit organization (1.98×), Poodle (3.16×), and Labrador Retriever (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Animal rescue group audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal rescue group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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