Animal rescue group Audience in United States

Animal rescue group logo

Animal rescue group has an estimated audience of 1,200,773 people in United States. 66.5% are female, 33.5% are male, average age 38.9. Top regions: California, Florida, Texas. Top brand affinities: Goop, Vocal harmony, Historic site, Grinch, Governor of Michigan.

The average Animal rescue group fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Vocal harmony, Historic site, with strongest over-indexing on Goop (13.79× the country average). Demographically, the Animal rescue group audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party

Demographics of Animal rescue group fans

Demographic split for Animal rescue group audience in United States
MetricValue
Female66.5%
Male33.5%
Average age38.9
Estimated audience size1,200,773

Audience persona

The typical Animal rescue group fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Animal rescue group in United States
RegionReachAffinity
California128,5490.97×
Florida113,6751.4×
Texas96,3290.93×
Pennsylvania62,9521.56×
New York58,6980.87×
Michigan45,1501.44×
North Carolina43,9411.22×
Illinois35,8520.9×
Ohio35,2230.95×
Georgia33,4420.9×
Arizona29,2881.19×
Massachusetts29,2621.24×
New Jersey27,1680.89×
Virginia24,8570.85×
Maryland24,0831.17×
Washington24,0541×
Colorado22,9921.21×
Tennessee22,9450.95×
Minnesota21,8931.27×
Missouri20,2761.05×
South Carolina20,1351.11×
Indiana19,4470.89×
Oklahoma17,5841.32×
Iowa16,6081.68×
Wisconsin14,8910.82×
Louisiana13,8890.9×
Oregon13,7351×
Alabama13,3630.8×
Kentucky12,0080.8×
Mississippi11,1901.13×
Connecticut10,9630.91×
Nevada10,4410.9×
Utah9,0530.84×
Arkansas8,5730.87×
Kansas7,8170.83×
New Hampshire5,8241.23×
Rhode Island5,5251.45×
Idaho5,4960.91×
New Mexico5,4240.9×
Maine5,3731.25×
West Virginia4,8980.88×
Nebraska4,0020.66×
Washington, District of Columbia3,7161.03×
Delaware2,5620.77×
Hawaii2,4610.48×
Alaska2,3510.92×
North Dakota2,2810.92×
Montana2,1030.63×
South Dakota1,8100.65×
Vermont1,7220.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal rescue group audience
BrandAffinityCategory
Goop13.79×Internet & Social Media
Vocal harmony10.58×Music & Radio
Historic site9.76×Arts & Culture
Grinch7.86×Movies & TV
Governor of Michigan13.98×Politics & Society
Hibachi13.63×Food & Beverages
Fairy godmother12.72×Literature
Google Home10.71×Technology & Electronics
Wok9.67×Food & Beverages
headspace13.4×Health
Grace Slick11.95×Music & Radio
Mathcore10.49×Music & Radio
Cherish (group)14.05×Music & Radio
Hipster11.74×Politics & Society
Guitarist (magazine)12.85×Music & Radio
Collectable1.78×Kids & Family
TV Fanatic11.59×Movies & TV
JDSU3.16×Business & Career
Kikar HaShabbat16.85×News
La Jolla9.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal rescue group audience
TraitClusterScore
Pet OwnershipJOY1.41
SustainabilityBALANCE1.19
CreativityOPEN1.1
Community OrientationOPEN1.06
Social Media UsageJOY1.06
Design AffinityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Animal rescue group
CountryShare
United States29.5%
Japan10.0%
United Kingdom6.8%

See Animal rescue group audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Animal rescue group have in United States?

Animal rescue group has an estimated audience of 1,200,773 people in United States, concentrated in California and Florida.

What is the gender split and age of Animal rescue group fans?

66.5% of Animal rescue group fans are female, 33.5% are male, with an average age of 38.9 years.

Which brands do Animal rescue group fans like most?

Animal rescue group fans show strongest brand affinity for Goop (13.79×), Vocal harmony (10.58×), and Historic site (9.76×) over the country average.

Where do Animal rescue group fans live in United States?

Animal rescue group fans in United States are most concentrated in California (reach 128,549), Florida (reach 113,675), and Texas (reach 96,329). These three regions account for the largest share of the active audience.

What other brands do Animal rescue group fans also like?

Beyond Animal rescue group itself, the audience over-indexes on Vocal harmony (10.58×), Historic site (9.76×), Grinch (7.86×), and Governor of Michigan (13.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal rescue group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.