Apollo 13 (film) Audience in United States

Apollo 13 (film) logo

Apollo 13 (film) has an estimated audience of 1,714,666 people in United States. 50.6% are female, 49.4% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Ron Howard, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Apollo 13 (film) fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ron Howard, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Ron Howard (34.81× the country average). Demographically, the Apollo 13 (film) audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Apollo 13 (film) fans

Demographic split for Apollo 13 (film) audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.8
Estimated audience size1,714,666

Audience persona

The typical Apollo 13 (film) fan in United States is balanced, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Ron Howard.

Top regions in United States

Top regions ranked by reach for Apollo 13 (film) in United States
RegionReachAffinity
California183,9450.98×
Texas165,0101.12×
Florida126,6231.09×
New York86,0030.9×
Illinois59,9531.05×
Ohio56,7641.07×
Pennsylvania56,2340.97×
North Carolina49,1640.95×
Georgia46,0130.87×
Virginia43,8291.05×
Michigan43,3390.97×
Washington40,5031.18×
New Jersey38,7690.89×
Arizona35,7721.02×
Massachusetts35,2681.04×
Tennessee33,9410.99×
Indiana33,5791.07×
Colorado32,5641.2×
Missouri29,5261.07×
Wisconsin27,9571.08×
Minnesota27,0741.1×
Maryland27,0430.92×
Alabama24,0601×
South Carolina23,1950.9×
Oregon21,9621.12×
Kentucky20,5540.96×
Oklahoma20,3751.07×
Utah17,9361.17×
Louisiana17,4470.79×
Connecticut16,4340.96×
Kansas15,6021.15×
Iowa14,6501.04×
Arkansas13,3230.94×
Nevada13,2370.8×
Mississippi12,2850.87×
Idaho9,2271.07×
Nebraska9,1321.06×
New Mexico7,3710.86×
New Hampshire7,3391.09×
West Virginia7,0380.88×
Maine6,4681.05×
Washington, District of Columbia5,8471.13×
Hawaii5,8420.79×
Montana5,3701.13×
Rhode Island5,0670.93×
Alaska3,9261.07×
South Dakota3,7550.95×
Delaware3,6670.78×
North Dakota3,4340.97×
Vermont3,0071×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apollo 13 (film) audience
BrandAffinityCategory
Ron Howard34.81×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Westworld (TV series)24.9×Movies & TV
Income tax13.19×Business & Career
24 (TV series)19.63×Movies & TV
Aerospace engineering12.38×Business & Career
Waterworld20×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Guardians of the Galaxy (film)7.78×Movies & TV
North Korea7.74×Travel & Leisure
Sam Elliott6.4×Movies & TV
MSN2.55×News
Robert Redford4.69×Movies & TV
Anime and manga fandom3.88×Literature
Hobby Lobby2.44×Home & Garden
Erin Andrews14.79×Sports
Snowpiercer17.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apollo 13 (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.35
TraditionCONSERVATISM1.83
PatriotismCONSERVATISM1.51
Need for SecurityCONSERVATISM1.34
SpiritualityBALANCE1.22
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Apollo 13 (film)
CountryShare
United States33.3%
United Kingdom6.3%
Germany5.0%

See Apollo 13 (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Apollo 13 (film) have in United States?

Apollo 13 (film) has an estimated audience of 1,714,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Apollo 13 (film) fans?

50.6% of Apollo 13 (film) fans are female, 49.4% are male, with an average age of 44.8 years.

Which brands do Apollo 13 (film) fans like most?

Apollo 13 (film) fans show strongest brand affinity for Ron Howard (34.81×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Apollo 13 (film) fans live in United States?

Apollo 13 (film) fans in United States are most concentrated in California (reach 183,945), Texas (reach 165,010), and Florida (reach 126,623). These three regions account for the largest share of the active audience.

What other brands do Apollo 13 (film) fans also like?

Beyond Apollo 13 (film) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apollo 13 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.