Rascasse Audience Intelligence

Apollo 13 (film) Audience in United States

A data profile of the people who buy, follow and care about Apollo 13 (film) in United States — modelled from more than twelve digital signal sources. Apollo 13 (film) has an estimated audience of 2,265,351 people in United States.

#733among Movie / TV Show / Series in United States#1923in Movies & TV

The average Apollo 13 (film) fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Westworld (TV series), FedEx, 24 (TV series), with strongest over-indexing on Westworld (TV series) (25.94× the country average).

Demographically, the Apollo 13 (film) audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apollo 13 (film) fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Westworld (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apollo 13 (film) profile in United States.

Audience size
2.3M
in United States
Gender
50.6%♀
49.4% male
Age
44.8
average years
Country rank
#12882
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+158%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apollo 13 (film) viewers

50.6% are female, 49.4% are male, average age 44.8.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Apollo 13 (film) audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.8
Estimated audience size2,265,351
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Apollo 13 (film) audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3919%
40-4923%
50+35%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Apollo 13 (film) audience comes from United States.

Worldwide audience distribution share by country for Apollo 13 (film)
CountryShare
United States35.0%
United Kingdom7.5%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apollo 13 (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Apollo 13 (film) fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K1.21×
02Colorado~30K1.16×
03Utah~20K1.15×
04Montana~5K1.15×
05Nebraska~10K1.12×
06Washington, District of Columbia~6K1.12×
07Iowa~20K1.10×
08New Hampshire~7K1.10×
09Maine~7K1.10×
10Alaska~4K1.10×
11Washington~40K1.09×
12Minnesota~30K1.09×
13Missouri~30K1.08×
14Wisconsin~30K1.08×
15North Dakota~4K1.08×
16Indiana~30K1.07×
17Oregon~20K1.07×
18Idaho~9K1.07×
19Texas~200K1.06×
20Ohio~60K1.06×
21Oklahoma~20K1.06×
22Massachusetts~40K1.05×
23Vermont~3K1.05×
24Virginia~40K1.04×
25Illinois~60K1.02×
26South Dakota~4K1.01×
27Alabama~20K1.00×
28Florida~100K0.99×
29Michigan~40K0.97×
30Arkansas~10K0.97×
31Pennsylvania~60K0.96×
32Arizona~30K0.96×
33Kentucky~20K0.96×
34Rhode Island~5K0.94×
35North Carolina~50K0.93×
36Tennessee~30K0.93×
37Connecticut~20K0.93×
38West Virginia~7K0.93×
39California~200K0.92×
40New Mexico~8K0.90×
41Maryland~30K0.89×
42Mississippi~10K0.89×
43New Jersey~40K0.88×
44South Carolina~20K0.88×
45New York~80K0.86×
46Georgia~40K0.85×
47Louisiana~20K0.84×
48Delaware~4K0.81×
49Hawaii~6K0.80×
50Nevada~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Apollo 13 (film), United States
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apollo 13 (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apollo 13 (film) audience
#·InterestCategoryAffinity×
01Westworld (TV series)Movies & TV25.94×
0224 (TV series)Movies & TV20.00×
03WaterworldMovies & TV20.00×
04Erin AndrewsSports20.00×
05SnowpiercerMovies & TV20.00×
06Ron HowardMovies & TV13.63×
07Desperate HousewivesMovies & TV12.04×
08Michigan Wolverines footballSports10.76×
09Aerospace engineeringBusiness & Career10.15×
10Mission: ImpossibleMovies & TV8.44×
11FedExBusiness & Career6.57×
12Sustainable energyHome & Garden6.43×
13Robert RedfordMovies & TV5.71×
14Renewable energyBusiness & Career5.43×
15Weather forecastingHome & Garden4.95×
16Sex and the CityMovies & TV4.36×
17SubwayFood & Beverages3.49×
18Mortgage loansBusiness & Career3.10×
19PinterestInternet & Social Media2.55×
20McDonald'sFood & Beverages2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apollo 13 (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apollo 13 (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
Risk AppetiteTHRILL2.18×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apollo 13 (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apollo 13 (film) have in United States?

Apollo 13 (film) has an estimated audience of 2,265,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apollo 13 (film) viewers?

50.6% of Apollo 13 (film) fans are female, 49.4% are male, with an average age of 44.8 years.

03

Which brands do Apollo 13 (film) fans like most?

Apollo 13 (film) fans show strongest brand affinity for Westworld (TV series) (25.94×), FedEx (6.57×), and 24 (TV series) (20×) over the country average.

04

Where do Apollo 13 (film) fans live in United States?

Apollo 13 (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Apollo 13 (film) fans also like?

Beyond Apollo 13 (film) itself, the audience over-indexes on FedEx (6.57×), 24 (TV series) (20×), Sustainable energy (6.43×), and Ron Howard (13.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Apollo 13 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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