Atrophy Audience in United States
Atrophy has an estimated audience of 1,172,331 people in United States. 35.9% are female, 64.1% are male, average age 35.5. Top brand affinities: Personalisation, Jean Paul Gaultier, Whisky, Denver Nuggets, Plus-size clothing.
Top brand affinities include Personalisation, Jean Paul Gaultier, Whisky, with strongest over-indexing on Personalisation (1.77× the country average). Demographically, the Atrophy audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Atrophy fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 35.5 |
| Estimated audience size | 1,172,331 |
Audience persona
The typical Atrophy fan in United States is more male, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Personalisation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personalisation | 1.77× | Home & Garden |
| Jean Paul Gaultier | 4.56× | Fashion & Accessoires |
| Whisky | 1.52× | Food & Beverages |
| Denver Nuggets | 1.56× | Sports |
| Plus-size clothing | 1.5× | Fashion & Accessoires |
| Bespoke tailoring | 2.31× | Fashion & Accessoires |
| Jumpsuit | 1.75× | Fashion & Accessoires |
| 3D printing | 1.53× | Technology & Electronics |
| Ryan Reynolds | 1.63× | Movies & TV |
| Kickstarter | 1.57× | Business & Career |
| Magic: The Gathering | 1.78× | Games |
| The Legend of Zelda | 1.51× | Games |
| Moto Guzzi | 2.93× | Cars & Mobility |
| Oktoberfest | 1.98× | Travel & Leisure |
| Toronto Maple Leafs | 1.86× | Sports |
| India Pale Ale | 1.83× | Food & Beverages |
| Drinking game | 1.91× | Food & Beverages |
| Craft Beer | 1.53× | Food & Beverages |
| Wizz Air | 2.86× | Travel & Leisure |
| Polaroid Corporation | 1.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.27 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.11 |
| Spirituality | BALANCE | 1.1 |
| Social Media Usage | JOY | 1.1 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.8% |
| India | 11.9% |
| United Kingdom | 7.8% |
See Atrophy audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Atrophy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.