A data profile of the people who buy, follow and care about Audition in United States — modelled from more than twelve digital signal sources. Audition has an estimated audience of 5,598,135 people in United States.
Audition has an estimated audience of 5,598,135 people in United States. 57.7% are female, 42.3% are male, average age 34.3. Top brand affinities: Hair Extensions, Folk music, Planet Fitness, Guardians of the Galaxy (film), Rick and Morty.
Top brand affinities include Hair Extensions, Folk music, Planet Fitness, with strongest over-indexing on Hair Extensions (4.36× the country average).
Demographically, the Audition audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Audition fan in United States is more female, around 34.3 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.
The key figures that characterise the Audition profile in United States.
57.7% are female, 42.3% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 34.3 |
| Estimated audience size | 5,598,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 15% |
The strongest cross-interests of the Audition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haribo | Food & Beverages | 8.93× | ||
| 02 | Doctor Strange | Literature | 6.73× | ||
| 03 | Guardians of the Galaxy (film) | Movies & TV | 5.68× | ||
| 04 | Group buying | Shopping | 5.47× | ||
| 05 | Folk music | Music & Radio | 4.57× | ||
| 06 | Hair Extensions | Beauty & Wellness | 4.36× | ||
| 07 | Rick and Morty | Movies & TV | 4.04× | ||
| 08 | Anime and manga fandom | Literature | 2.64× | ||
| 09 | Diaper bag | Kids & Family | 2.64× | ||
| 10 | Diary | Kids & Family | 2.60× | ||
| 11 | Manga | Literature | 2.39× | ||
| 12 | Broadway theatre | Travel & Leisure | 2.26× | ||
| 13 | Metaphysics | Business & Career | 2.07× | ||
| 14 | Planet Fitness | Sports | 2.06× | ||
| 15 | High-definition television | Technology & Electronics | 2.00× | ||
| 16 | Comics | Literature | 1.72× | ||
| 17 | Fiction books | Literature | 1.65× | ||
| 18 | Mobile game | Games | 1.60× | ||
| 19 | First-person shooter games | Games | 1.56× | ||
| 20 | Science fiction movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.16× | |
| Community Orientation | OPEN | 1.38× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.82× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Audition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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