Rascasse Audience Intelligence

Austin-Bergstrom International Airport Audience in United States

A data profile of the people who buy, follow and care about Austin-Bergstrom International Airport in United States — modelled from more than twelve digital signal sources. Austin-Bergstrom International Airport has an estimated audience of 6,012,362 people in United States.

#47among Concert venue in United States#380among POI in United States#470in Music & Radio

The average Austin-Bergstrom International Airport fan in United States is 38.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).

Demographically, the Austin-Bergstrom International Airport audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin-Bergstrom International Airport fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin-Bergstrom International Airport profile in United States.

Audience size
6M
in United States
Gender
59.3%♀
40.7% male
Age
38.9
average years
Country rank
#5705
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin-Bergstrom International Airport fans

59.3% are female, 40.7% are male, average age 38.9.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Austin-Bergstrom International Airport audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.9
Estimated audience size6,012,362
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Austin-Bergstrom International Airport audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3926%
40-4919%
50+17%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Austin-Bergstrom International Airport audience comes from United States.

Worldwide audience distribution share by country for Austin-Bergstrom International Airport
CountryShare
United States98.9%
United Kingdom0.3%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin-Bergstrom International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin-Bergstrom International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4M37.38×
02South Dakota~9K0.72×
03Vermont~7K0.72×
04Alaska~8K0.70×
05North Dakota~8K0.70×
06West Virginia~20K0.68×
07Colorado~60K0.63×
08Washington, District of Columbia~10K0.62×
09Montana~9K0.61×
10Delaware~9K0.60×
11Maine~10K0.56×
12Rhode Island~10K0.56×
13Hawaii~10K0.53×
14New Hampshire~10K0.53×
15New Mexico~10K0.52×
16Idaho~10K0.51×
17Nebraska~10K0.49×
18Mississippi~20K0.48×
19California~300K0.46×
20Arkansas~20K0.45×
21Washington~50K0.44×
22Utah~20K0.44×
23Oregon~30K0.43×
24Iowa~20K0.43×
25Kansas~20K0.43×
26Massachusetts~50K0.42×
27Louisiana~30K0.42×
28Nevada~20K0.41×
29Illinois~70K0.40×
30Virginia~50K0.40×
31Oklahoma~20K0.40×
32Arizona~40K0.39×
33New York~100K0.38×
34Minnesota~30K0.38×
35Kentucky~30K0.38×
36Connecticut~20K0.38×
37Missouri~30K0.37×
38Georgia~60K0.36×
39New Jersey~50K0.36×
40Tennessee~40K0.36×
41Alabama~30K0.36×
42Maryland~30K0.35×
43Wisconsin~30K0.35×
44South Carolina~30K0.34×
45Indiana~30K0.32×
46North Carolina~50K0.30×
47Florida~100K0.29×
48Michigan~40K0.28×
49Ohio~50K0.27×
50Pennsylvania~50K0.26×
Fig. 06

Affinity by region

Affinity by region — Austin-Bergstrom International Airport, United States
0.26×1.00×37.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin-Bergstrom International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin-Bergstrom International Airport audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.59×
02DepopFashion & Accessoires2.24×
03LivemusicMusic & Radio1.93×
04Compact carCars & Mobility1.75×
05Labor DayPolitics & Society1.71×
06Movie theaterMovies & TV1.69×
07Megan FoxMovies & TV1.69×
08Us WeeklyInternet & Social Media1.64×
09Film scoreMusic & Radio1.63×
10Music festivalsMusic & Radio1.62×
11VoucherShopping1.60×
12BarsTravel & Leisure1.56×
13BrewingFood & Beverages1.56×
14NightlifeArts & Culture1.54×
15FoodieFood & Beverages1.53×
16FlatbreadFood & Beverages1.53×
17Wine tastingFood & Beverages1.51×
18Facial hairBeauty & Wellness1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin-Bergstrom International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin-Bergstrom International Airport audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin-Bergstrom International Airport audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin-Bergstrom International Airport have in United States?

Austin-Bergstrom International Airport has an estimated audience of 6,012,362 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Austin-Bergstrom International Airport fans?

59.3% of Austin-Bergstrom International Airport fans are female, 40.7% are male, with an average age of 38.9 years.

03

Which brands do Austin-Bergstrom International Airport fans like most?

Austin-Bergstrom International Airport fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.

04

Where do Austin-Bergstrom International Airport fans live in United States?

Austin-Bergstrom International Airport fans in United States are most concentrated in Texas (reach ~4M), California (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Austin-Bergstrom International Airport fans also like?

Beyond Austin-Bergstrom International Airport itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Austin-Bergstrom International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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