Rascasse Audience Intelligence

Austin Wells Audience in United States

A data profile of the people who buy, follow and care about Austin Wells in United States — modelled from more than twelve digital signal sources. Austin Wells has an estimated audience of 1,089,691 people in United States.

#141among Baseball in United States#4906among Person in United States#2059in Sports

The average Austin Wells fan in United States is 35.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include New York Yankees, MLB, Seattle Mariners, with strongest over-indexing on New York Yankees (4.71× the country average).

Demographically, the Austin Wells audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin Wells fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for New York Yankees.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin Wells profile in United States.

Audience size
1.1M
in United States
Gender
40.4%♀
59.6% male
Age
35.3
average years
Country rank
#22332
Person in United States
Fig. 01

Search interest · 12-month trend

+333%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin Wells fans

40.4% are female, 59.6% are male, average age 35.3.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Austin Wells audience in United States
MetricValue
Female40.4%
Male59.6%
Average age35.3
Estimated audience size1,089,691
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Austin Wells audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Austin Wells audience comes from United States.

Worldwide audience distribution share by country for Austin Wells
CountryShare
United States89.5%
Canada4.8%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin Wells audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin Wells fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K4.50×
02New York~200K4.07×
03Connecticut~40K3.55×
04Rhode Island~7K2.01×
05Florida~100K1.69×
06Massachusetts~30K1.64×
07Pennsylvania~60K1.59×
08Vermont~2K1.28×
09Delaware~4K1.26×
10Nevada~10K1.13×
11New Hampshire~5K1.09×
12Arizona~20K1.05×
13Maryland~20K1.01×
14Maine~4K1.00×
15Washington, District of Columbia~3K1.00×
16Virginia~20K0.94×
17North Carolina~30K0.93×
18South Carolina~10K0.90×
19California~100K0.86×
20West Virginia~4K0.83×
21Montana~2K0.79×
22Illinois~30K0.78×
23South Dakota~2K0.78×
24Alaska~2K0.78×
25North Dakota~2K0.77×
26Ohio~20K0.76×
27Kansas~6K0.76×
28Iowa~6K0.73×
29New Mexico~4K0.73×
30Nebraska~4K0.73×
31Washington~20K0.72×
32Louisiana~10K0.71×
33Hawaii~3K0.71×
34Georgia~20K0.70×
35Indiana~10K0.69×
36Idaho~4K0.69×
37Tennessee~10K0.67×
38Wisconsin~10K0.67×
39Missouri~10K0.66×
40Utah~6K0.66×
41Colorado~10K0.65×
42Kentucky~9K0.65×
43Texas~60K0.64×
44Mississippi~5K0.63×
45Michigan~20K0.61×
46Oregon~7K0.61×
47Oklahoma~7K0.59×
48Arkansas~5K0.59×
49Alabama~9K0.58×
50Minnesota~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Austin Wells, United States
0.55×1.00×4.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin Wells audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin Wells audience
#·InterestCategoryAffinity×
01New York YankeesSports4.71×
02Seattle MarinersSports4.10×
03Boston Red SoxSports3.93×
04Major League Baseball All-Star GameSports3.90×
05Aaron JudgeSports3.66×
06Houston AstrosSports3.60×
07World SeriesSports3.50×
08Minor League BaseballSports3.37×
09MLB.comSports2.64×
10Chicago CubsSports2.32×
11MLBSports2.30×
12Los Angeles DodgersSports2.29×
13House musicMusic & Radio2.27×
14Hair ExtensionsBeauty & Wellness2.08×
15Scooby-DooMovies & TV2.07×
16CBS SportsMovies & TV1.92×
17PGA TourSports1.69×
18Las VegasTravel & Leisure1.63×
19NBA FinalsSports1.56×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin Wells audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin Wells audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Risk AppetiteTHRILL1.24×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin Wells audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.84×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin Wells have in United States?

Austin Wells has an estimated audience of 1,089,691 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Austin Wells fans?

40.4% of Austin Wells fans are female, 59.6% are male, with an average age of 35.3 years.

03

Which brands do Austin Wells fans like most?

Austin Wells fans show strongest brand affinity for New York Yankees (4.71×), MLB (2.3×), and Seattle Mariners (4.1×) over the country average.

04

Where do Austin Wells fans live in United States?

Austin Wells fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Austin Wells fans also like?

Beyond Austin Wells itself, the audience over-indexes on MLB (2.3×), Seattle Mariners (4.1×), Boston Red Sox (3.93×), and FIFA World Cup (1.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Austin Wells audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Wells. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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