Authority Audience in United States

Authority logo

Authority has an estimated audience of 15,857,526 people in United States. 59.5% are female, 40.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Urban Outfitters, Whataburger, Nationality.

The average Authority fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Urban Outfitters, with strongest over-indexing on Israel (3.78× the country average). Demographically, the Authority audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Authority fans

Demographic split for Authority audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.4
Estimated audience size15,857,526

Audience persona

The typical Authority fan in United States is more female, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Authority in United States
RegionReachAffinity
California2,166,8221.24×
Texas1,591,0351.17×
Florida1,284,2331.2×
New York993,5871.12×
Georgia659,3671.35×
North Carolina572,1961.2×
Pennsylvania538,3851.01×
Illinois537,3101.02×
Ohio460,9280.94×
Virginia450,7701.17×
Michigan417,1361.01×
New Jersey386,7550.96×
Tennessee355,4851.12×
Arizona340,9701.05×
Washington323,7791.02×
Maryland317,7551.17×
Alabama299,4971.35×
Louisiana280,9581.37×
Massachusetts279,8270.9×
South Carolina278,3281.17×
Indiana276,9150.96×
Missouri271,9811.06×
Colorado214,7740.86×
Oklahoma213,7191.21×
Mississippi200,1161.53×
Minnesota197,9590.87×
Kentucky196,8060.99×
Wisconsin184,2220.77×
Oregon174,0620.96×
Nevada154,8941.01×
Arkansas154,5911.18×
Connecticut144,9270.91×
Kansas129,0711.03×
Utah119,7060.84×
Iowa107,0740.82×
New Mexico83,0701.04×
Nebraska72,4420.91×
Hawaii71,7151.05×
West Virginia68,8900.93×
Idaho67,2340.85×
Washington, District of Columbia58,4531.23×
New Hampshire42,2360.68×
Rhode Island41,0430.81×
Delaware39,7800.91×
Maine39,7210.7×
Montana31,2430.71×
Alaska29,9750.88×
North Dakota26,7500.82×
South Dakota26,3520.72×
Vermont17,1180.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Authority audience
BrandAffinityCategory
Israel3.78×Travel & Leisure
Jeep Wagoneer8.07×Cars & Mobility
Urban Outfitters1.64×Shopping
Whataburger1.51×Food & Beverages
Nationality1.56×Politics & Society
3D printing1.79×Technology & Electronics
Pillow1.5×Home & Garden
Nebraska Cornhuskers football2.19×Sports
JamBase6.52×Music & Radio
Jesse Plemons1.96×Movies & TV
Urban horticulture2.04×Home & Garden
Jeep Grand Cherokee (WJ)3.01×Cars & Mobility
Enfamil3.02×Kids & Family
Strategic human resource planning4.07×Business & Career
Kodiak, Alaska3.56×Travel & Leisure
Home staging2.21×Home & Garden
Jill Scott2.37×Music & Radio
Canon (music)7.07×Music & Radio
Glossier2.03×Beauty & Wellness
TeachHUB1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Authority audience
TraitClusterScore
Risk AppetiteTHRILL2.01
PatriotismCONSERVATISM1.67
IndividualismJOY1.63
TraditionCONSERVATISM1.55
SpiritualityBALANCE1.45
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Authority
CountryShare
United States31.3%
Brazil14.3%
Italy4.1%

See Authority audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Authority have in United States?

Authority has an estimated audience of 15,857,526 people in United States, concentrated in California and Texas.

What is the gender split and age of Authority fans?

59.5% of Authority fans are female, 40.5% are male, with an average age of 43.4 years.

Which brands do Authority fans like most?

Authority fans show strongest brand affinity for Israel (3.78×), Jeep Wagoneer (8.07×), and Urban Outfitters (1.64×) over the country average.

Where do Authority fans live in United States?

Authority fans in United States are most concentrated in California (reach 2,166,822), Texas (reach 1,591,035), and Florida (reach 1,284,233). These three regions account for the largest share of the active audience.

What other brands do Authority fans also like?

Beyond Authority itself, the audience over-indexes on Jeep Wagoneer (8.07×), Urban Outfitters (1.64×), Whataburger (1.51×), and Nationality (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.