Rascasse Audience Intelligence

Authority Audience in United States

A data profile of the people who buy, follow and care about Authority in United States — modelled from more than twelve digital signal sources. Authority has an estimated audience of 15,857,526 people in United States.

#1491among Topic in United States#132in Politics & Society

The average Authority fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Political science, Tradition, Genetics, with strongest over-indexing on Political science (3.63× the country average).

Demographically, the Authority audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Authority fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Political science.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Authority profile in United States.

Audience size
15.9M
in United States
Gender
59.5%♀
40.5% male
Age
43.4
average years
Country rank
#2187
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Authority fans

59.5% are female, 40.5% are male, average age 43.4.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Authority audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.4
Estimated audience size15,857,526
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Authority audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Authority audience comes from United States.

Worldwide audience distribution share by country for Authority
CountryShare
United States31.3%
Brazil14.3%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Authority audience in United States is strongest.

Fig. 05

Top regions by affinity

Authority fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.49×
02Alabama~300K1.35×
03Louisiana~300K1.32×
04California~2M1.29×
05Georgia~600K1.25×
06North Carolina~600K1.22×
07Arkansas~200K1.22×
08Oklahoma~200K1.18×
09Texas~1.5M1.14×
10South Carolina~300K1.14×
11Maryland~300K1.11×
12Kentucky~200K1.10×
13Hawaii~70K1.10×
14Florida~1M1.09×
15New Mexico~90K1.09×
16Washington, District of Columbia~50K1.09×
17Virginia~400K1.07×
18Tennessee~300K1.06×
19Pennsylvania~600K1.03×
20Kansas~100K1.03×
21Michigan~400K1.02×
22Missouri~300K1.02×
23Alaska~30K1.02×
24Arizona~300K1.01×
25New York~900K0.99×
26Illinois~500K0.99×
27Nevada~200K0.99×
28Nebraska~80K0.99×
29West Virginia~70K0.97×
30New Jersey~400K0.96×
31Indiana~300K0.96×
32Delaware~40K0.96×
33Washington~300K0.94×
34Ohio~500K0.93×
35Connecticut~100K0.93×
36Oregon~200K0.92×
37Rhode Island~50K0.91×
38North Dakota~30K0.91×
39Idaho~70K0.89×
40South Dakota~30K0.89×
41Iowa~100K0.87×
42Massachusetts~300K0.85×
43Colorado~200K0.84×
44Minnesota~200K0.84×
45Montana~40K0.84×
46Utah~100K0.83×
47Wisconsin~200K0.80×
48Vermont~20K0.80×
49Maine~40K0.79×
50New Hampshire~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Authority, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Authority audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Authority audience
#·InterestCategoryAffinity×
01PetitionPolitics & Society4.14×
02Bullying awarenessPolitics & Society3.98×
03Supreme Court of the United StatesPolitics & Society3.91×
04Political scienceBusiness & Career3.63×
05Web serverTechnology & Electronics3.02×
06DemocracyPolitics & Society2.79×
07Non-governmental organizationPolitics & Society2.52×
08Real propertyHome & Garden2.30×
09TraditionPolitics & Society2.23×
10GeneticsKids & Family2.19×
11Britney SpearsMusic & Radio2.12×
12MetaphysicsBusiness & Career2.01×
13PhilanthropyArts & Culture2.00×
14Fox News ChannelMovies & TV1.86×
15Subscription business modelShopping1.77×
16NostalgiaHome & Garden1.77×
17Nonprofit organizationPolitics & Society1.73×
18RadioTechnology & Electronics1.68×
19MSNNews1.61×
20UniversityBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Authority audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Authority audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
IndividualismJOY1.82×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Authority audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Authority have in United States?

Authority has an estimated audience of 15,857,526 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Authority fans?

59.5% of Authority fans are female, 40.5% are male, with an average age of 43.4 years.

03

Which brands do Authority fans like most?

Authority fans show strongest brand affinity for Political science (3.63×), Tradition (2.23×), and Genetics (2.19×) over the country average.

04

Where do Authority fans live in United States?

Authority fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Authority fans also like?

Beyond Authority itself, the audience over-indexes on Tradition (2.23×), Genetics (2.19×), Democracy (2.79×), and Real property (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Authority audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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