Rascasse Audience Intelligence

Authority Audience in Germany

A data profile of the people who buy, follow and care about Authority in Germany — modelled from more than twelve digital signal sources. Authority has an estimated audience of 1,355,493 people in Germany.

#2579among Topic in Germany#195in Politics & Society

The average Authority fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Müller (company), Family, with strongest over-indexing on Tagesschau (2.38× the country average).

Demographically, the Authority audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Authority fan in Germany is balanced, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Authority profile in Germany.

Audience size
1.4M
in Germany
Gender
55.0%♀
45.0% male
Age
40.4
average years
Country rank
#4905
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Authority fans

55.0% are female, 45.0% are male, average age 40.4.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Authority audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age40.4
Estimated audience size1,355,493
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Authority audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Authority audience comes from Germany.

Worldwide audience distribution share by country for Authority
CountryShare
United States31.3%
Brazil14.3%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Authority audience in Germany is strongest.

Fig. 05

Top regions by affinity

Authority fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.18×
02Hamburg~40K1.18×
03Bremen~10K1.13×
04Nordrhein-Westfalen~300K1.08×
05Niedersachsen~100K1.08×
06Berlin~70K1.08×
07Rheinland-Pfalz~70K1.01×
08Bayern~200K1.00×
09Schleswig-Holstein~50K1.00×
10Baden-Württemberg~200K0.99×
11Saarland~20K0.96×
12Sachsen~60K0.93×
13Thüringen~30K0.91×
14Mecklenburg-Vorpommern~20K0.90×
15Brandenburg~40K0.89×
16Sachsen-Anhalt~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Authority, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Authority audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Authority audience
#·InterestCategoryAffinity×
01Bullying awarenessPolitics & Society8.77×
02Italo discoMusic & Radio7.45×
03Old TestamentPolitics & Society5.55×
04FirefoxInternet & Social Media4.65×
05Non-alcoholic beverageFood & Beverages4.13×
06Political scienceBusiness & Career4.04×
07SatireLiterature3.71×
08Dieter BohlenMusic & Radio3.52×
09Müller (company)Food & Beverages2.74×
10NatureHome & Garden2.51×
11PoliticsPolitics & Society2.49×
12TagesschauMovies & TV2.38×
13Wetter.comHome & Garden2.36×
14FamilyKids & Family2.35×
15TattoosFashion & Accessoires2.19×
16EmailTechnology & Electronics2.13×
17Online newspaperNews2.12×
18DessertsFood & Beverages2.11×
19VacationsTravel & Leisure2.09×
20GermanyTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Authority audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Authority audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.14×
IndividualismJOY1.75×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Authority audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Luxury OrientationPREMIUM0.64×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Authority have in Germany?

Authority has an estimated audience of 1,355,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Authority fans?

55.0% of Authority fans are female, 45.0% are male, with an average age of 40.4 years.

03

Which brands do Authority fans like most?

Authority fans show strongest brand affinity for Tagesschau (2.38×), Müller (company) (2.74×), and Family (2.35×) over the country average.

04

Where do Authority fans live in Germany?

Authority fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Authority fans also like?

Beyond Authority itself, the audience over-indexes on Müller (company) (2.74×), Family (2.35×), Nature (2.51×), and Germany (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Authority audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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