Authority Audience in Germany
Authority has an estimated audience of 1,355,493 people in Germany. 55.0% are female, 45.0% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Pillow, Este, Veneto, Collectable.
The average Authority fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (4.63× the country average). Demographically, the Authority audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Authority fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.4 |
| Estimated audience size | 1,355,493 |
Audience persona
The typical Authority fan in Germany is balanced, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 331,748 | 1.12× |
| Bayern | 218,350 | 1× |
| Baden-Württemberg | 183,926 | 0.99× |
| Niedersachsen | 148,533 | 1.13× |
| Hessen | 114,253 | 1.11× |
| Rheinland-Pfalz | 69,716 | 1.03× |
| Berlin | 64,136 | 1.06× |
| Sachsen | 62,436 | 0.94× |
| Schleswig-Holstein | 48,405 | 0.99× |
| Hamburg | 36,745 | 1.2× |
| Brandenburg | 36,130 | 0.86× |
| Thüringen | 30,508 | 0.88× |
| Sachsen-Anhalt | 29,352 | 0.84× |
| Mecklenburg-Vorpommern | 22,069 | 0.85× |
| Saarland | 14,491 | 0.87× |
| Bremen | 13,108 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.63× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.63× | Home & Garden |
| Este, Veneto | 2.71× | Travel & Leisure |
| Collectable | 1.67× | Kids & Family |
| Škoda Kodiaq | 2.06× | Cars & Mobility |
| Natural rubber | 2.05× | Cars & Mobility |
| Israel | 1.72× | Travel & Leisure |
| Time (magazine) | 1.7× | News |
| 3D printing | 1.78× | Technology & Electronics |
| Snow White (Fables) | 1.78× | Literature |
| Volvo V60 | 3.2× | Cars & Mobility |
| Minestrone | 1.72× | Food & Beverages |
| Esra Erol | 3.67× | Movies & TV |
| Medieval fantasy | 7.13× | Literature |
| Emperor Entertainment Group | 2.24× | Business & Career |
| Solo climbing | 2.33× | Sports |
| Kodi (software) | 1.7× | Technology & Electronics |
| Home Delivery | 1.63× | Food & Beverages |
| Nuts (film) | 2.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| Spirituality | BALANCE | 1.69 |
| Patriotism | CONSERVATISM | 1.66 |
| Individualism | JOY | 1.57 |
| Tradition | CONSERVATISM | 1.55 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 14.3% |
| Italy | 4.1% |
See Authority audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Authority have in Germany?
Authority has an estimated audience of 1,355,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Authority fans?
55.0% of Authority fans are female, 45.0% are male, with an average age of 40.4 years.
Which brands do Authority fans like most?
Authority fans show strongest brand affinity for Progressive rock (4.63×), Stradivarius (1.97×), and Pillow (1.63×) over the country average.
Where do Authority fans live in Germany?
Authority fans in Germany are most concentrated in Nordrhein-Westfalen (reach 331,748), Bayern (reach 218,350), and Baden-Württemberg (reach 183,926). These three regions account for the largest share of the active audience.
What other brands do Authority fans also like?
Beyond Authority itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.63×), Este, Veneto (2.71×), and Collectable (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.