A data profile of the people who buy, follow and care about Authority in Brazil — modelled from more than twelve digital signal sources. Authority has an estimated audience of 7,225,586 people in Brazil.
Authority has an estimated audience of 7,225,586 people in Brazil. 55.2% are female, 44.8% are male, average age 43.1. Top brand affinities: Coritiba Foot Ball Club, Rock music, Pop music, MSN, Dafiti.
Top brand affinities include Coritiba Foot Ball Club, Rock music, Pop music, with strongest over-indexing on Coritiba Foot Ball Club (2.14× the country average).
Demographically, the Authority audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Authority fan in Brazil is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Authority profile in Brazil.
55.2% are female, 44.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.1 |
| Estimated audience size | 7,225,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Authority audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 14.3% |
| Italy | 4.1% |
The strongest cross-interests of the Authority audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submarino | Shopping | 2.26× | ||
| 02 | Spanish language | Politics & Society | 2.16× | ||
| 03 | Coritiba Foot Ball Club | Sports | 2.14× | ||
| 04 | Public transport | Cars & Mobility | 2.02× | ||
| 05 | Tradition | Politics & Society | 1.94× | ||
| 06 | MSN | News | 1.89× | ||
| 07 | Dafiti | Fashion & Accessoires | 1.88× | ||
| 08 | Anne Hathaway | Movies & TV | 1.88× | ||
| 09 | Microwave oven | Home & Garden | 1.87× | ||
| 10 | Brad Pitt | Movies & TV | 1.85× | ||
| 11 | Activism | Politics & Society | 1.80× | ||
| 12 | Virtual reality | Technology & Electronics | 1.79× | ||
| 13 | Centauro | Cars & Mobility | 1.72× | ||
| 14 | Goiás Esporte Clube | Sports | 1.71× | ||
| 15 | Lodging | Travel & Leisure | 1.66× | ||
| 16 | Netshoes | Shopping | 1.61× | ||
| 17 | Flight simulator | Games | 1.55× | ||
| 18 | Rock music | Music & Radio | 1.54× | ||
| 19 | Microsoft | Technology & Electronics | 1.51× | ||
| 20 | Pop music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Tradition | CONSERVATISM | 1.94× | |
| Individualism | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Authority. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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