Rascasse Audience Intelligence

Badlands National Park Audience in United States

A data profile of the people who buy, follow and care about Badlands National Park in United States — modelled from more than twelve digital signal sources. Badlands National Park has an estimated audience of 442,946 people in United States.

#31among National park in United States#4248among POI in United States#3196in Travel & Leisure

The average Badlands National Park fan in United States is 44.8 years old, more female, and lives primarily in South Dakota.

The audience is concentrated in South Dakota, California, Illinois.

Top brand affinities include Bram Stoker's Dracula, Apprenticeship, Grand Teton National Park, with strongest over-indexing on Bram Stoker's Dracula (30.55× the country average).

Demographically, the Badlands National Park audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Badlands National Park fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Bram Stoker's Dracula.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Badlands National Park profile in United States.

Audience size
443K
in United States
Gender
59.9%♀
40.1% male
Age
44.8
average years
Country rank
#39266
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Badlands National Park fans

59.9% are female, 40.1% are male, average age 44.8.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Badlands National Park audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.8
Estimated audience size442,946
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Badlands National Park audience in United States
Age bracketShare%
16-1916%
20-2910%
30-3912%
40-4921%
50+40%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Badlands National Park audience comes from United States.

Worldwide audience distribution share by country for Badlands National Park
CountryShare
United States71.3%
Germany4.6%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Badlands National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Badlands National Park fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K23.16×
02Wyoming~2K2.88×
03Nebraska~4K1.77×
04Montana~2K1.57×
05North Dakota~1K1.57×
06Iowa~5K1.37×
07Minnesota~8K1.33×
08Wisconsin~8K1.14×
09Colorado~7K0.95×
10Kansas~3K0.78×
11Missouri~5K0.76×
12Illinois~10K0.70×
13Indiana~5K0.60×
14Vermont<1K0.60×
15Utah~2K0.58×
16Idaho~1K0.55×
17Michigan~6K0.51×
18Maine<1K0.49×
19New Hampshire<1K0.48×
20Ohio~6K0.47×
21Arkansas~2K0.47×
22Alaska<1K0.47×
23Kentucky~3K0.46×
24Washington~4K0.43×
25Washington, District of Columbia<1K0.43×
26West Virginia<1K0.42×
27Tennessee~4K0.41×
28Oklahoma~2K0.40×
29Oregon~2K0.38×
30Rhode Island<1K0.37×
31Pennsylvania~5K0.36×
32Massachusetts~3K0.36×
33New Mexico<1K0.36×
34Virginia~4K0.35×
35North Carolina~4K0.32×
36Connecticut~1K0.32×
37Mississippi~1K0.32×
38Maryland~2K0.31×
39Alabama~2K0.31×
40Hawaii<1K0.31×
41South Carolina~2K0.30×
42California~10K0.29×
43Georgia~4K0.28×
44Louisiana~2K0.28×
45Arizona~2K0.27×
46Nevada~1K0.27×
47New Jersey~3K0.26×
48New York~6K0.25×
49Texas~9K0.24×
50Florida~7K0.24×
Fig. 06

Affinity by region

Affinity by region — Badlands National Park, United States
0.24×1.00×23.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Badlands National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Badlands National Park audience
#·InterestCategoryAffinity×
01Bram Stoker's DraculaMovies & TV30.55×
02Grand Teton National ParkTravel & Leisure20.82×
03Sequoia National ParkTravel & Leisure18.74×
04Grand Canyon National ParkTravel & Leisure15.01×
05Tracy ChapmanMusic & Radio11.93×
06GiveawaysShopping11.04×
07Ice Hockey World ChampionshipsSports8.40×
08Rocky Mountain National ParkTravel & Leisure8.05×
09ApprenticeshipBusiness & Career7.13×
10Sustainable energyHome & Garden4.95×
11Hiking bootFashion & Accessoires4.73×
12Renewable energyBusiness & Career3.70×
13Weather forecastingHome & Garden3.59×
14FedExBusiness & Career3.56×
15QVCMovies & TV3.40×
16National parkTravel & Leisure3.16×
17United Parcel ServiceBusiness & Career2.74×
18PinterestInternet & Social Media2.11×
19Nonprofit organizationPolitics & Society1.91×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Badlands National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Badlands National Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.20×
Price SensitivityPREMIUM2.87×
Family OrientationCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Badlands National Park audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.85×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Badlands National Park have in United States?

Badlands National Park has an estimated audience of 442,946 people in United States, concentrated in South Dakota and California.

02

What is the gender split and age of Badlands National Park fans?

59.9% of Badlands National Park fans are female, 40.1% are male, with an average age of 44.8 years.

03

Which brands do Badlands National Park fans like most?

Badlands National Park fans show strongest brand affinity for Bram Stoker's Dracula (30.55×), Apprenticeship (7.13×), and Grand Teton National Park (20.82×) over the country average.

04

Where do Badlands National Park fans live in United States?

Badlands National Park fans in United States are most concentrated in South Dakota (reach ~20K), California (reach ~10K), and Illinois (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Badlands National Park fans also like?

Beyond Badlands National Park itself, the audience over-indexes on Apprenticeship (7.13×), Grand Teton National Park (20.82×), Grand Canyon National Park (15.01×), and Sustainable energy (4.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More National park audiences in United States

See Badlands National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Badlands National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →