Badlands National Park Audience in United States

Badlands National Park logo

Badlands National Park has an estimated audience of 442,946 people in United States. 59.9% are female, 40.1% are male, average age 44.8. Top regions: South Dakota, California, Illinois. Top brand affinities: Capital One, Google Maps, AccuWeather, Autism Awareness, Indeed.com.

The average Badlands National Park fan in United States is 44.8 years old, more female, and lives primarily in South Dakota. The audience is concentrated in South Dakota, California, Illinois. Top brand affinities include Capital One, Google Maps, AccuWeather, with strongest over-indexing on Capital One (11.45× the country average). Demographically, the Badlands National Park audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Badlands National Park fans

Demographic split for Badlands National Park audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.8
Estimated audience size442,946

Audience persona

The typical Badlands National Park fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Badlands National Park in United States
RegionReachAffinity
South Dakota20,69520.21×
California13,9440.29×
Illinois12,2880.83×
Texas10,4640.27×
Minnesota9,5021.5×
Wisconsin8,4071.26×
Florida7,8030.26×
Colorado7,7271.11×
Ohio7,1130.52×
New York7,0650.29×
Michigan6,6820.58×
Missouri6,2260.87×
Pennsylvania6,0590.41×
Iowa5,3891.48×
Indiana5,3320.66×
North Carolina4,7410.36×
Washington4,2670.48×
Nebraska4,2661.92×
Virginia4,2140.39×
Georgia4,1180.3×
Tennessee3,9430.44×
Massachusetts3,4200.39×
New Jersey3,2940.29×
Kansas2,9740.85×
Kentucky2,7190.49×
Utah2,5240.64×
Arizona2,4700.27×
Maryland2,4660.32×
Montana2,0581.68×
Oregon2,0150.4×
South Carolina2,0040.3×
Oklahoma1,9720.4×
Wyoming1,9632.99×
Alabama1,8580.3×
Arkansas1,7860.49×
Connecticut1,4890.34×
Louisiana1,4870.26×
North Dakota1,4771.62×
Idaho1,1520.52×
Nevada1,0270.24×
Mississippi9320.26×
New Hampshire8110.46×
West Virginia7780.38×
Maine7370.46×
New Mexico7040.32×
Washington, District of Columbia5810.44×
Vermont4320.56×
Rhode Island4060.29×
Hawaii3690.19×
Delaware3320.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Badlands National Park audience
BrandAffinityCategory
Capital One11.45×Business & Career
Google Maps8.74×Internet & Social Media
AccuWeather13.59×Home & Garden
Autism Awareness19.03×Health
Indeed.com8.12×Business & Career
Diabetes mellitus awareness12.48×Health
Diane Keaton10.76×Movies & TV
Google News9.98×News
CarGurus9.84×Cars & Mobility
Enterprise Rent-A-Car9.27×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Eddie Bauer18.52×Fashion & Accessoires
Bruce Willis9.14×Movies & TV
Aaron Rodgers7.95×Sports
Clint Eastwood10.83×Movies & TV
Circle K7.85×Shopping
Income tax13.19×Business & Career
Billy Bob Thornton9.47×Movies & TV
Matthew McConaughey9.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Badlands National Park audience
TraitClusterScore
PatriotismCONSERVATISM4.16
Price SensitivityPREMIUM2.45
TravellingTHRILL2.04
Risk AppetiteTHRILL1.83
Luxury OrientationPREMIUM1.58
Community OrientationOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Badlands National Park
CountryShare
United States71.4%
Germany4.6%
Brazil4.1%

See Badlands National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Badlands National Park have in United States?

Badlands National Park has an estimated audience of 442,946 people in United States, concentrated in South Dakota and California.

What is the gender split and age of Badlands National Park fans?

59.9% of Badlands National Park fans are female, 40.1% are male, with an average age of 44.8 years.

Which brands do Badlands National Park fans like most?

Badlands National Park fans show strongest brand affinity for Capital One (11.45×), Google Maps (8.74×), and AccuWeather (13.59×) over the country average.

Where do Badlands National Park fans live in United States?

Badlands National Park fans in United States are most concentrated in South Dakota (reach 20,695), California (reach 13,944), and Illinois (reach 12,288). These three regions account for the largest share of the active audience.

What other brands do Badlands National Park fans also like?

Beyond Badlands National Park itself, the audience over-indexes on Google Maps (8.74×), AccuWeather (13.59×), Autism Awareness (19.03×), and Indeed.com (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Badlands National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.