Rascasse Audience Intelligence

Bank of the West Target Market in United States

A data profile of the people who buy, follow and care about Bank of the West in United States — modelled from more than twelve digital signal sources. Bank of the West has an estimated audience of 306,993 people in United States.

#58among Bank in United States#4941among Brand in United States#2950in Business & Career

The average Bank of the West fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Online banking, Renewable energy, HSBC, with strongest over-indexing on Online banking (17.47× the country average).

Demographically, the Bank of the West audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank of the West fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Online banking.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank of the West profile in United States.

Audience size
307K
in United States
Gender
50.3%♀
49.7% male
Age
41.9
average years
Country rank
#47778
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bank of the West

50.3% are female, 49.7% are male, average age 41.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Bank of the West audience in United States
MetricValue
Female50.3%
Male49.7%
Average age41.9
Estimated audience size306,993
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Bank of the West audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Bank of the West audience comes from United States.

Worldwide audience distribution share by country for Bank of the West
CountryShare
United States99.6%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank of the West audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank of the West customers by region in United States
#RegionReachAffinity×
01Wyoming~3K6.59×
02Nebraska~10K6.25×
03New Mexico~6K3.63×
04Iowa~9K3.51×
05Colorado~20K3.13×
06California~100K2.74×
07Kansas~5K2.12×
08Oklahoma~7K1.97×
09North Dakota~1K1.88×
10Nevada~5K1.61×
11Oregon~5K1.42×
12Arizona~9K1.40×
13South Dakota<1K1.27×
14Texas~30K0.95×
15Idaho~1K0.94×
16Wisconsin~4K0.92×
17Missouri~4K0.87×
18Minnesota~4K0.81×
19Rhode Island<1K0.77×
20Alaska<1K0.76×
21Montana<1K0.71×
22Utah~2K0.70×
23Maine<1K0.69×
24Delaware<1K0.69×
25Hawaii<1K0.68×
26West Virginia<1K0.67×
27New Hampshire<1K0.62×
28Washington~4K0.58×
29Washington, District of Columbia<1K0.58×
30Arkansas~1K0.56×
31Mississippi~1K0.54×
32Indiana~3K0.51×
33Connecticut~2K0.48×
34Illinois~5K0.47×
35Louisiana~2K0.47×
36Alabama~2K0.45×
37Kentucky~2K0.45×
38South Carolina~2K0.40×
39Tennessee~2K0.36×
40Maryland~2K0.36×
41Virginia~3K0.35×
42Massachusetts~2K0.33×
43North Carolina~3K0.32×
44Michigan~3K0.31×
45Georgia~3K0.30×
46New Jersey~2K0.30×
47Ohio~3K0.29×
48Florida~6K0.28×
49Pennsylvania~3K0.27×
50New York~4K0.25×
Fig. 06

Affinity by region

Affinity by region — Bank of the West, United States
0.25×1.00×6.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank of the West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank of the West audience
#·InterestCategoryAffinity×
01HSBCBusiness & Career30.69×
02Online bankingBusiness & Career17.47×
03Renewable energyBusiness & Career9.94×
04Retail bankingBusiness & Career7.14×
05Sustainable energyHome & Garden5.38×
06CitibankBusiness & Career4.98×
07Vehicle insuranceCars & Mobility4.19×
08Home automationTechnology & Electronics4.14×
09Mortgage loansBusiness & Career4.08×
10FedExBusiness & Career3.91×
11Solar energyHome & Garden3.70×
12First class travelTravel & Leisure3.47×
13Capital OneBusiness & Career2.73×
14BankingBusiness & Career2.32×
15T-MobileTechnology & Electronics2.30×
16Bank of AmericaBusiness & Career2.25×
17AirbnbTravel & Leisure2.24×
18McDonald'sFood & Beverages2.06×
19PinterestInternet & Social Media1.86×
20FurnitureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank of the West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank of the West audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.44×
Family OrientationCONSERVATISM2.18×
Urban LifestyleOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank of the West audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
CreativityOPEN0.78×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bank of the West's target market in United States?

Bank of the West's target market in United States covers an estimated 306,993 people, concentrated in California and Texas.

02

What is the gender split and age of Bank of the West customers?

50.3% of the Bank of the West audience are female, 49.7% are male, with an average age of 41.9 years.

03

Which brands do Bank of the West fans like most?

Bank of the West fans show strongest brand affinity for Online banking (17.47×), Renewable energy (9.94×), and HSBC (30.69×) over the country average.

04

Where do Bank of the West fans live in United States?

Bank of the West fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and Colorado (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bank of the West fans also like?

Beyond Bank of the West itself, the audience over-indexes on Renewable energy (9.94×), HSBC (30.69×), Mortgage loans (4.08×), and Sustainable energy (5.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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