Bank of the West Audience in United States

Bank of the West has an estimated audience of 315,512 people in United States. 50.3% are female, 49.7% are male, average age 41.9. Top regions: California, Texas, Colorado. Top brand affinities: Capital One, Enterprise Rent-A-Car, Google Maps, Indeed.com, Autism Awareness.

The average Bank of the West fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Capital One, Enterprise Rent-A-Car, Google Maps, with strongest over-indexing on Capital One (7.7× the country average). Demographically, the Bank of the West audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Bank of the West fans

Demographic split for Bank of the West audience in United States
MetricValue
Female50.3%
Male49.7%
Average age41.9
Estimated audience size315,512

Audience persona

The typical Bank of the West fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Bank of the West in United States
RegionReachAffinity
California107,6563.1×
Texas20,5880.76×
Colorado17,5673.53×
Nebraska10,2486.48×
Iowa9,7453.75×
Arizona9,6031.49×
New Mexico6,3013.98×
Oklahoma6,2451.78×
Oregon5,6301.56×
Kansas5,4912.21×
Nevada5,3351.75×
Florida5,0840.24×
Missouri4,5560.9×
New York3,9240.22×
Washington3,7230.59×
Illinois3,5200.33×
Minnesota3,3900.75×
Wyoming2,7245.82×
North Carolina2,3750.25×
Georgia2,2300.23×
Wisconsin2,0870.44×
Utah2,0420.72×
Virginia1,8700.24×
Pennsylvania1,5920.15×
Idaho1,5010.95×
Ohio1,4710.15×
Alabama1,4650.33×
Louisiana1,4150.35×
Tennessee1,3960.22×
North Dakota1,3682.11×
Indiana1,3350.23×
New Jersey1,1570.14×
Arkansas1,1250.43×
Michigan1,0630.13×
South Carolina9710.2×
Massachusetts9390.15×
South Dakota9311.28×
Maryland7820.14×
Kentucky7200.18×
Mississippi6960.27×
Hawaii5990.44×
Montana4380.5×
Connecticut4320.14×
New Hampshire2570.21×
West Virginia2520.17×
Washington, District of Columbia1920.2×
Alaska1860.28×
Maine1480.13×
Delaware1330.15×
Rhode Island910.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank of the West audience
BrandAffinityCategory
Capital One7.7×Business & Career
Enterprise Rent-A-Car7.56×Cars & Mobility
Google Maps4.35×Internet & Social Media
Indeed.com4.17×Business & Career
Autism Awareness9×Health
Kia Sportage20×Cars & Mobility
Diabetes mellitus awareness6.19×Health
Singer-songwriter3.04×Music & Radio
CarGurus4.14×Cars & Mobility
Microblogging6.26×Technology & Electronics
Online banking5.58×Business & Career
Bank of America2.68×Business & Career
Honda HR-V16.14×Cars & Mobility
Google News3.67×News
Banking2.22×Business & Career
Circle K3.93×Shopping
Chase (bank)2.68×Business & Career
Income tax6.59×Business & Career
DeviantArt3.79×Internet & Social Media
T-Mobile2.07×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank of the West audience
TraitClusterScore
Career OrientationPOWER1.91
Urban LifestyleOPEN1.71
TravellingTHRILL1.53
Risk AppetiteTHRILL1.38
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Bank of the West
CountryShare
United States99.6%
Germany0.2%
Italy0.1%

See Bank of the West audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Bank of the West have in United States?

Bank of the West has an estimated audience of 315,512 people in United States, concentrated in California and Texas.

What is the gender split and age of Bank of the West fans?

50.3% of Bank of the West fans are female, 49.7% are male, with an average age of 41.9 years.

Which brands do Bank of the West fans like most?

Bank of the West fans show strongest brand affinity for Capital One (7.7×), Enterprise Rent-A-Car (7.56×), and Google Maps (4.35×) over the country average.

Where do Bank of the West fans live in United States?

Bank of the West fans in United States are most concentrated in California (reach 107,656), Texas (reach 20,588), and Colorado (reach 17,567). These three regions account for the largest share of the active audience.

What other brands do Bank of the West fans also like?

Beyond Bank of the West itself, the audience over-indexes on Enterprise Rent-A-Car (7.56×), Google Maps (4.35×), Indeed.com (4.17×), and Autism Awareness (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.