Barbara Bush Audience in United States

Barbara Bush logo

Barbara Bush has an estimated audience of 1,360,697 people in United States. 78.7% are female, 21.3% are male, average age 50.0. Top regions: Texas, California, Florida. Top brand affinities: Alaska, Whataburger, Nebraska, Elsword, Israel.

The average Barbara Bush fan in United States is 50.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alaska, Whataburger, Nebraska, with strongest over-indexing on Alaska (2.47× the country average). Demographically, the Barbara Bush audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Entrepreneur

Demographics of Barbara Bush fans

Demographic split for Barbara Bush audience in United States
MetricValue
Female78.7%
Male21.3%
Average age50.0
Estimated audience size1,360,697

Audience persona

The typical Barbara Bush fan in United States is more female, around 50.0 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Barbara Bush in United States
RegionReachAffinity
Texas143,9971.23×
California128,9810.86×
Florida89,5050.97×
New York83,6971.1×
Pennsylvania51,5021.12×
Illinois50,5301.11×
North Carolina46,7881.14×
Georgia46,4091.11×
Ohio46,0521.1×
Virginia39,9911.21×
Michigan39,5501.11×
New Jersey37,5051.08×
Tennessee33,2831.22×
Massachusetts30,7551.15×
Indiana26,7181.07×
Maryland26,3381.13×
Washington25,2190.92×
Missouri23,4271.07×
South Carolina22,5781.1×
Arizona20,3200.73×
Wisconsin19,2290.94×
Louisiana19,1001.09×
Minnesota18,9760.97×
Kentucky17,9711.05×
Alabama17,7240.93×
Colorado17,3640.81×
Oklahoma16,7241.11×
Connecticut15,5511.14×
Oregon13,4160.86×
Mississippi12,0561.08×
Iowa11,3191.01×
Arkansas11,3191.01×
Kansas9,8170.92×
Nevada9,7580.74×
Utah8,2150.67×
Maine7,5151.54×
West Virginia6,3040.99×
Nebraska6,1530.9×
Idaho6,0650.89×
Washington, District of Columbia5,7541.41×
New Mexico5,3740.79×
New Hampshire5,3521×
Rhode Island4,4571.03×
Hawaii4,2090.72×
Delaware3,5680.95×
Montana2,8730.76×
North Dakota2,4330.87×
South Dakota2,3730.75×
Vermont2,0700.87×
Wyoming1,3140.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbara Bush audience
BrandAffinityCategory
Alaska2.47×Travel & Leisure
Whataburger1.76×Food & Beverages
Nebraska2.35×Travel & Leisure
Elsword13.09×Games
Israel1.66×Travel & Leisure
Pillow1.64×Home & Garden
Zoo Tycoon (series)13.09×Games
Goop3.49×Internet & Social Media
Governor of Michigan4.72×Politics & Society
Fairy godmother4.45×Literature
headspace5.24×Health
Wok3.6×Food & Beverages
Historic site2.27×Arts & Culture
Hibachi3.7×Food & Beverages
Jeep Wagoneer2.67×Cars & Mobility
Google Home3×Technology & Electronics
Cherish (group)4.88×Music & Radio
Grinch1.77×Movies & TV
Home staging2.27×Home & Garden
Vocal harmony1.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbara Bush audience
TraitClusterScore
SustainabilityBALANCE1.5
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.45
PatriotismCONSERVATISM1.37
DIY MentalityTHRILL1.23
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Barbara Bush
CountryShare
United States72.7%
Germany6.7%
United Kingdom5.9%

See Barbara Bush audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Barbara Bush have in United States?

Barbara Bush has an estimated audience of 1,360,697 people in United States, concentrated in Texas and California.

What is the gender split and age of Barbara Bush fans?

78.7% of Barbara Bush fans are female, 21.3% are male, with an average age of 50.0 years.

Which brands do Barbara Bush fans like most?

Barbara Bush fans show strongest brand affinity for Alaska (2.47×), Whataburger (1.76×), and Nebraska (2.35×) over the country average.

Where do Barbara Bush fans live in United States?

Barbara Bush fans in United States are most concentrated in Texas (reach 143,997), California (reach 128,981), and Florida (reach 89,505). These three regions account for the largest share of the active audience.

What other brands do Barbara Bush fans also like?

Beyond Barbara Bush itself, the audience over-indexes on Whataburger (1.76×), Nebraska (2.35×), Elsword (13.09×), and Israel (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbara Bush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.