Rascasse Audience Intelligence

Barbarian Audience in United States

A data profile of the people who buy, follow and care about Barbarian in United States — modelled from more than twelve digital signal sources. Barbarian has an estimated audience of 2,965,553 people in United States.

#57among Video game in United States#485among Movie / TV Show / Series in United States#1381in Movies & TV

The average Barbarian fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Oregon, Texas.

Top brand affinities include Atlético Madrid, San Diego Padres, Real Sociedad, with strongest over-indexing on Atlético Madrid (8.43× the country average).

Demographically, the Barbarian audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbarian fan in United States is more male, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Atlético Madrid.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbarian profile in United States.

Audience size
3M
in United States
Gender
37.8%♀
62.2% male
Age
34.3
average years
Country rank
#10415
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbarian viewers

37.8% are female, 62.2% are male, average age 34.3.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Barbarian audience in United States
MetricValue
Female37.8%
Male62.2%
Average age34.3
Estimated audience size2,965,553
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Barbarian audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Barbarian audience comes from United States.

Worldwide audience distribution share by country for Barbarian
CountryShare
United States45.7%
Mexico4.0%
France3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbarian audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbarian fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K8.49×
02New York~300K1.55×
03Utah~30K1.21×
04California~400K1.19×
05Washington~70K1.19×
06Idaho~20K1.15×
07Colorado~50K1.12×
08Alaska~7K1.09×
09Michigan~90K1.08×
10Oklahoma~40K1.08×
11Texas~300K1.07×
12Illinois~100K1.07×
13Kentucky~40K1.07×
14Arizona~70K1.05×
15Missouri~50K1.05×
16Ohio~100K1.04×
17Vermont~6K1.04×
18Minnesota~40K1.01×
19Kansas~20K1.01×
20Nebraska~20K1.01×
21Pennsylvania~100K1.00×
22New Jersey~80K1.00×
23Maine~10K1.00×
24Indiana~60K0.99×
25Nevada~30K0.99×
26Virginia~70K0.98×
27Montana~8K0.98×
28Massachusetts~60K0.97×
29Wisconsin~40K0.97×
30New Mexico~20K0.97×
31West Virginia~10K0.97×
32Tennessee~60K0.96×
33Maryland~50K0.95×
34Iowa~20K0.95×
35Arkansas~20K0.95×
36New Hampshire~10K0.95×
37Rhode Island~9K0.95×
38Georgia~90K0.93×
39North Carolina~90K0.93×
40Louisiana~40K0.93×
41Connecticut~30K0.93×
42Washington, District of Columbia~9K0.92×
43North Dakota~6K0.92×
44Delaware~8K0.91×
45South Dakota~6K0.90×
46Florida~200K0.86×
47Alabama~40K0.84×
48Hawaii~10K0.83×
49Mississippi~20K0.82×
50South Carolina~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Barbarian, United States
0.80×1.00×8.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbarian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbarian audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports15.53×
02Real SociedadSports13.41×
03Real BetisSports12.42×
04Sevilla FCSports9.08×
05Atlético MadridSports8.43×
06San Diego PadresSports6.37×
07Colorado RockiesSports4.49×
08Paris Saint-GermainSports4.41×
09Milwaukee BrewersSports2.65×
10Non-alcoholic beverageFood & Beverages2.39×
11FanaticsFashion & Accessoires2.32×
12WhataburgerFood & Beverages2.18×
13Sports clubSports2.12×
14Internet celebrityInternet & Social Media2.05×
15Detroit TigersSports2.04×
16FC BarcelonaSports1.97×
17Real Madrid C.F.Sports1.90×
18Public transportCars & Mobility1.84×
19Street foodFood & Beverages1.82×
20Britney SpearsMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbarian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbarian audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Urban LifestyleOPEN1.32×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbarian audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Quality AwarenessPREMIUM0.55×
Sports ActivityPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbarian have in United States?

Barbarian has an estimated audience of 2,965,553 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Barbarian viewers?

37.8% of Barbarian fans are female, 62.2% are male, with an average age of 34.3 years.

03

Which brands do Barbarian fans like most?

Barbarian fans show strongest brand affinity for Atlético Madrid (8.43×), San Diego Padres (6.37×), and Real Sociedad (13.41×) over the country average.

04

Where do Barbarian fans live in United States?

Barbarian fans in United States are most concentrated in California (reach ~400K), Oregon (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Barbarian fans also like?

Beyond Barbarian itself, the audience over-indexes on San Diego Padres (6.37×), Real Sociedad (13.41×), Real Madrid C.F. (1.9×), and Paris Saint-Germain (4.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barbarian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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