Barbarian Audience in United States

Barbarian logo

Barbarian has an estimated audience of 3,071,237 people in United States. 37.8% are female, 62.2% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: San Diego Padres, Real Madrid C.F., Atlético Madrid, FC Barcelona, Manchester City F.C..

The average Barbarian fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include San Diego Padres, Real Madrid C.F., Atlético Madrid, with strongest over-indexing on San Diego Padres (6.7× the country average). Demographically, the Barbarian audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Barbarian fans

Demographic split for Barbarian audience in United States
MetricValue
Female37.8%
Male62.2%
Average age34.3
Estimated audience size3,071,237

Audience persona

The typical Barbarian fan in United States is more male, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for San Diego Padres.

Top regions in United States

Top regions ranked by reach for Barbarian in United States
RegionReachAffinity
California402,0421.19×
Texas295,1851.12×
Florida183,2090.88×
New York170,2950.99×
Illinois115,3301.13×
Pennsylvania103,7271×
Ohio100,8621.07×
Georgia94,1110.99×
Michigan94,0691.17×
North Carolina87,0340.94×
Washington76,3171.24×
Virginia73,7460.99×
Arizona69,6861.11×
New Jersey67,8300.87×
Tennessee62,0291.01×
Indiana58,9101.05×
Massachusetts57,7800.95×
Colorado55,5051.15×
Missouri52,9671.07×
Maryland50,4050.95×
Oregon46,4861.32×
Wisconsin45,5660.99×
Minnesota44,5521.01×
Kentucky40,2891.05×
South Carolina38,9720.84×
Louisiana37,3420.94×
Oklahoma37,0221.09×
Alabama36,6250.85×
Utah35,4531.29×
Nevada29,9031.01×
Connecticut27,9320.91×
Iowa24,3220.96×
Kansas24,2141×
Arkansas23,5880.93×
Mississippi21,6750.86×
Idaho18,3981.19×
Nebraska15,6931.02×
New Mexico15,2040.99×
West Virginia13,8860.97×
New Hampshire11,2460.93×
Maine10,7050.97×
Hawaii10,6970.81×
Rhode Island9,2180.94×
Washington, District of Columbia8,5710.93×
Montana8,0040.94×
Alaska7,2911.11×
Delaware7,2550.86×
South Dakota6,0410.85×
North Dakota5,5990.89×
Vermont4,7380.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbarian audience
BrandAffinityCategory
San Diego Padres6.7×Sports
Real Madrid C.F.2.49×Sports
Atlético Madrid8.42×Sports
FC Barcelona2.04×Sports
Manchester City F.C.3.25×Sports
Milwaukee Brewers2.59×Sports
Manchester United F.C.2.23×Sports
Table tennis3.81×Sports
Eyelash extensions2.02×Beauty & Wellness
Detroit Tigers1.72×Sports
Paris Saint-Germain3.33×Sports
Whataburger1.73×Food & Beverages
Real Betis8.36×Sports
Internet celebrity1.63×Internet & Social Media
Artificial nails2.06×Beauty & Wellness
A.C. Milan3.2×Sports
Manicure1.66×Beauty & Wellness
Juventus F.C.3.06×Sports
Nail salon1.78×Beauty & Wellness
Nightlife1.55×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbarian audience
TraitClusterScore
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.3
Risk AppetiteTHRILL1.22
Luxury OrientationPREMIUM1.02
Social Media UsageJOY1.01
Need for SecurityCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Barbarian
CountryShare
United States35.6%
United Kingdom8.6%
Canada4.1%

See Barbarian audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Barbarian have in United States?

Barbarian has an estimated audience of 3,071,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbarian fans?

37.8% of Barbarian fans are female, 62.2% are male, with an average age of 34.3 years.

Which brands do Barbarian fans like most?

Barbarian fans show strongest brand affinity for San Diego Padres (6.7×), Real Madrid C.F. (2.49×), and Atlético Madrid (8.42×) over the country average.

Where do Barbarian fans live in United States?

Barbarian fans in United States are most concentrated in California (reach 402,042), Texas (reach 295,185), and Florida (reach 183,209). These three regions account for the largest share of the active audience.

What other brands do Barbarian fans also like?

Beyond Barbarian itself, the audience over-indexes on Real Madrid C.F. (2.49×), Atlético Madrid (8.42×), FC Barcelona (2.04×), and Manchester City F.C. (3.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbarian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.