Barbarian Audience in United States

Barbarian logo

Barbarian has an estimated audience of 3,071,237 people in United States. 37.8% are female, 62.2% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Justice, Dental hygienist, JTV (Indonesia), Mackenzie Foy.

The average Barbarian fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Justice, Dental hygienist, with strongest over-indexing on Home construction (1.76× the country average). Demographically, the Barbarian audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Barbarian fans

Demographic split for Barbarian audience in United States
MetricValue
Female37.8%
Male62.2%
Average age34.3
Estimated audience size3,071,237

Audience persona

The typical Barbarian fan in United States is more male, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Barbarian in United States
RegionReachAffinity
California402,0421.19×
Texas295,1851.12×
Florida183,2090.88×
New York170,2950.99×
Illinois115,3301.13×
Pennsylvania103,7271×
Ohio100,8621.07×
Georgia94,1110.99×
Michigan94,0691.17×
North Carolina87,0340.94×
Washington76,3171.24×
Virginia73,7460.99×
Arizona69,6861.11×
New Jersey67,8300.87×
Tennessee62,0291.01×
Indiana58,9101.05×
Massachusetts57,7800.95×
Colorado55,5051.15×
Missouri52,9671.07×
Maryland50,4050.95×
Oregon46,4861.32×
Wisconsin45,5660.99×
Minnesota44,5521.01×
Kentucky40,2891.05×
South Carolina38,9720.84×
Louisiana37,3420.94×
Oklahoma37,0221.09×
Alabama36,6250.85×
Utah35,4531.29×
Nevada29,9031.01×
Connecticut27,9320.91×
Iowa24,3220.96×
Kansas24,2141×
Arkansas23,5880.93×
Mississippi21,6750.86×
Idaho18,3981.19×
Nebraska15,6931.02×
New Mexico15,2040.99×
West Virginia13,8860.97×
New Hampshire11,2460.93×
Maine10,7050.97×
Hawaii10,6970.81×
Rhode Island9,2180.94×
Washington, District of Columbia8,5710.93×
Montana8,0040.94×
Alaska7,2911.11×
Delaware7,2550.86×
South Dakota6,0410.85×
North Dakota5,5990.89×
Vermont4,7380.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbarian audience
BrandAffinityCategory
Home construction1.76×Home & Garden
Justice1.51×Politics & Society
Dental hygienist2.32×Health
JTV (Indonesia)1.72×
Mackenzie Foy2.46×Fashion & Accessoires
Stop Bullying5.08×Politics & Society
Penn & Teller2.41×Movies & TV
Toros de Tijuana7.17×Sports
Ext JS6.7×Technology & Electronics
Tierra Cali1.67×Travel & Leisure
Mad About You2.59×Movies & TV
Yoga Journal3.23×Sports
Life of Pi1.69×Movies & TV
Cockpit1.53×Travel & Leisure
Bus Driver (video game)2.9×Games
E-box2.06×Health
My Name Is Khan4.8×Movies & TV
bumGenius6.85×Kids & Family
The Boomtown Rats8.42×Music & Radio
Lion of Judah2.02×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbarian audience
TraitClusterScore
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.3
Risk AppetiteTHRILL1.22
Luxury OrientationPREMIUM1.02
Social Media UsageJOY1.01
Need for SecurityCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Barbarian
CountryShare
United States35.6%
United Kingdom8.6%
Canada4.1%

See Barbarian audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Barbarian have in United States?

Barbarian has an estimated audience of 3,071,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbarian fans?

37.8% of Barbarian fans are female, 62.2% are male, with an average age of 34.3 years.

Which brands do Barbarian fans like most?

Barbarian fans show strongest brand affinity for Home construction (1.76×), Justice (1.51×), and Dental hygienist (2.32×) over the country average.

Where do Barbarian fans live in United States?

Barbarian fans in United States are most concentrated in California (reach 402,042), Texas (reach 295,185), and Florida (reach 183,209). These three regions account for the largest share of the active audience.

What other brands do Barbarian fans also like?

Beyond Barbarian itself, the audience over-indexes on Justice (1.51×), Dental hygienist (2.32×), JTV (Indonesia) (1.72×), and Mackenzie Foy (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbarian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.