Bichon Frisé Audience in United States

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Bichon Frisé has an estimated audience of 382,969 people in United States. 80.3% are female, 19.7% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Collectable, Whataburger, Goop, Governor of Michigan.

The average Bichon Frisé fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Collectable, Whataburger, with strongest over-indexing on Bank account (3.58× the country average). Demographically, the Bichon Frisé audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Bichon Frisé fans

Demographic split for Bichon Frisé audience in United States
MetricValue
Female80.3%
Male19.7%
Average age42.5
Estimated audience size382,969

Audience persona

The typical Bichon Frisé fan in United States is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Bichon Frisé in United States
RegionReachAffinity
California46,6571.11×
Texas39,3181.19×
Florida29,8001.15×
New York21,5101.01×
Georgia14,0131.19×
Illinois13,4621.06×
Pennsylvania12,6120.98×
North Carolina12,4451.08×
Ohio11,9061.01×
Virginia10,9191.17×
New Jersey9,9521.02×
Michigan9,5710.96×
Arizona9,5631.22×
Tennessee8,9641.17×
Washington8,8131.15×
Massachusetts7,5101×
Maryland7,2841.11×
Indiana7,0311×
Missouri6,8041.1×
Colorado6,2101.03×
South Carolina5,8811.02×
Alabama5,7801.08×
Wisconsin5,2270.91×
Kentucky5,1911.08×
Louisiana5,0801.03×
Minnesota5,0090.91×
Oklahoma4,6671.1×
Oregon4,4451.01×
Nevada4,1191.11×
Utah3,7771.1×
Connecticut3,7650.98×
Arkansas3,5141.11×
Kansas3,0341.01×
Iowa3,0230.96×
Mississippi3,0150.96×
Idaho1,9601.02×
Nebraska1,7320.9×
West Virginia1,7030.95×
New Mexico1,5940.83×
Hawaii1,3820.84×
New Hampshire1,2610.84×
Maine1,1090.81×
Rhode Island1,0920.9×
Washington, District of Columbia1,0170.88×
Delaware9780.93×
Montana8680.82×
Alaska8621.05×
South Dakota7940.9×
North Dakota6540.83×
Vermont4900.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bichon Frisé audience
BrandAffinityCategory
Bank account3.58×Business & Career
Collectable1.96×Kids & Family
Whataburger1.57×Food & Beverages
Goop4.62×Internet & Social Media
Governor of Michigan5.81×Politics & Society
Fairy godmother5.66×Literature
Hibachi5.37×Food & Beverages
Google Home4.39×Technology & Electronics
Wok4.34×Food & Beverages
Elsword10.71×Games
headspace6.08×Health
JDSU1.9×Business & Career
Grinch2.36×Movies & TV
Home staging3.01×Home & Garden
Sinaloa2.11×Travel & Leisure
Vocal harmony2.54×Music & Radio
Cherish (group)5.96×Music & Radio
Staycation1.8×Home & Garden
Zoo Tycoon (series)10.71×Games
Fox & Friends2.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bichon Frisé audience
TraitClusterScore
Pet OwnershipJOY1.6
SustainabilityBALANCE1.54
Luxury OrientationPREMIUM1.35
Sports ActivityPOWER1.3
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Bichon Frisé
CountryShare
Poland20.1%
United States15.2%
Italy10.3%

See Bichon Frisé audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Bichon Frisé have in United States?

Bichon Frisé has an estimated audience of 382,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Bichon Frisé fans?

80.3% of Bichon Frisé fans are female, 19.7% are male, with an average age of 42.5 years.

Which brands do Bichon Frisé fans like most?

Bichon Frisé fans show strongest brand affinity for Bank account (3.58×), Collectable (1.96×), and Whataburger (1.57×) over the country average.

Where do Bichon Frisé fans live in United States?

Bichon Frisé fans in United States are most concentrated in California (reach 46,657), Texas (reach 39,318), and Florida (reach 29,800). These three regions account for the largest share of the active audience.

What other brands do Bichon Frisé fans also like?

Beyond Bichon Frisé itself, the audience over-indexes on Collectable (1.96×), Whataburger (1.57×), Goop (4.62×), and Governor of Michigan (5.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bichon Frisé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.