Rascasse Audience Intelligence

Bijan Robinson Audience in United States

A data profile of the people who buy, follow and care about Bijan Robinson in United States — modelled from more than twelve digital signal sources. Bijan Robinson has an estimated audience of 2,615,480 people in United States.

#173among American football in United States#1893among Person in United States#1021in Sports

The average Bijan Robinson fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include NFL, Russell Wilson, Aaron Rodgers, with strongest over-indexing on NFL (1.67× the country average).

Demographically, the Bijan Robinson audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bijan Robinson fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bijan Robinson profile in United States.

Audience size
2.6M
in United States
Gender
37.6%♀
62.4% male
Age
36.4
average years
Country rank
#11510
Person in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bijan Robinson fans

37.6% are female, 62.4% are male, average age 36.4.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Bijan Robinson audience in United States
MetricValue
Female37.6%
Male62.4%
Average age36.4
Estimated audience size2,615,480
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Bijan Robinson audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Bijan Robinson audience comes from United States.

Worldwide audience distribution share by country for Bijan Robinson
CountryShare
United States89.1%
Canada4.0%
Mexico1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bijan Robinson audience in United States is strongest.

Fig. 05

Top regions by affinity

Bijan Robinson fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K2.74×
02Arizona~80K1.42×
03Pennsylvania~100K1.31×
04Maryland~60K1.27×
05Louisiana~40K1.18×
06Massachusetts~60K1.17×
07New Jersey~80K1.15×
08Virginia~70K1.14×
09Ohio~90K1.12×
10Alabama~40K1.11×
11Kansas~20K1.11×
12South Carolina~40K1.09×
13Michigan~70K1.08×
14Delaware~8K1.08×
15Texas~200K1.06×
16North Carolina~80K1.06×
17Missouri~40K1.05×
18Washington, District of Columbia~8K1.05×
19Illinois~90K1.03×
20Iowa~20K1.03×
21Minnesota~40K1.02×
22Mississippi~20K1.02×
23Tennessee~50K1.01×
24Connecticut~30K1.01×
25North Dakota~5K1.01×
26Wisconsin~40K1.00×
27Rhode Island~8K0.98×
28New York~100K0.97×
29Indiana~50K0.97×
30Colorado~40K0.97×
31Kentucky~30K0.97×
32Nebraska~10K0.95×
33Florida~200K0.93×
34South Dakota~6K0.93×
35West Virginia~10K0.92×
36New Hampshire~9K0.89×
37California~300K0.88×
38Hawaii~10K0.88×
39Montana~6K0.85×
40Washington~40K0.84×
41Maine~8K0.84×
42Nevada~20K0.82×
43Arkansas~20K0.79×
44Vermont~3K0.76×
45Idaho~10K0.74×
46Oklahoma~20K0.73×
47Alaska~4K0.70×
48Oregon~20K0.68×
49Utah~20K0.68×
50New Mexico~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Bijan Robinson, United States
0.67×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bijan Robinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bijan Robinson audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.02×
02Dak PrescottSports3.60×
03LSU Tigers footballSports3.13×
04Luka DončićSports3.03×
05Aaron RodgersSports2.64×
06Minnesota TimberwolvesSports2.32×
07Thursday Night FootballSports2.26×
08BPCars & Mobility2.11×
09San Francisco 49ersSports2.05×
10Monday Night FootballSports2.02×
11Anime conventionLiterature1.90×
12Mixed martial artsSports1.78×
13CBS SportsMovies & TV1.72×
14NBA playoffsSports1.69×
15NFLSports1.67×
16Buffalo BillsSports1.65×
17Super BowlSports1.56×
18Golden State WarriorsSports1.55×
19NBA FinalsSports1.52×
20ESPNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bijan Robinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bijan Robinson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Career OrientationPOWER1.17×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bijan Robinson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.86×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bijan Robinson have in United States?

Bijan Robinson has an estimated audience of 2,615,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bijan Robinson fans?

37.6% of Bijan Robinson fans are female, 62.4% are male, with an average age of 36.4 years.

03

Which brands do Bijan Robinson fans like most?

Bijan Robinson fans show strongest brand affinity for NFL (1.67×), Russell Wilson (4.02×), and Aaron Rodgers (2.64×) over the country average.

04

Where do Bijan Robinson fans live in United States?

Bijan Robinson fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bijan Robinson fans also like?

Beyond Bijan Robinson itself, the audience over-indexes on Russell Wilson (4.02×), Aaron Rodgers (2.64×), Mixed martial arts (1.78×), and ESPN (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Bijan Robinson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bijan Robinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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