Bill Moyers Audience in United States

Bill Moyers logo

Bill Moyers has an estimated audience of 402,174 people in United States. 55.1% are female, 44.9% are male, average age 50.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Tipsy Elves, Albany County, New York, Electrolyte, 3D printing.

The average Bill Moyers fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Tipsy Elves, Albany County, New York, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bill Moyers audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Journalist

Demographics of Bill Moyers fans

Demographic split for Bill Moyers audience in United States
MetricValue
Female55.1%
Male44.9%
Average age50.1
Estimated audience size402,174

Audience persona

The typical Bill Moyers fan in United States is more female, around 50.1 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bill Moyers in United States
RegionReachAffinity
California44,9461.02×
New York35,7871.59×
Texas25,6160.74×
Florida17,2520.63×
Minnesota13,9702.42×
Massachusetts12,8671.62×
Washington12,3351.53×
Pennsylvania12,2850.91×
Illinois12,1470.91×
North Carolina11,8910.98×
New Jersey11,7491.15×
Virginia10,2771.05×
Ohio9,6500.78×
Michigan9,1260.87×
Georgia8,6500.7×
Wisconsin8,0791.34×
Maryland7,8781.14×
Oregon7,8551.7×
Colorado7,2911.15×
Tennessee7,0020.87×
Arizona6,3160.77×
Missouri5,3210.82×
Connecticut5,1211.27×
Indiana4,5470.62×
South Carolina4,3270.72×
Oklahoma3,5070.79×
Kentucky3,3980.67×
New Mexico3,0861.53×
Louisiana2,9260.56×
Iowa2,9220.88×
Alabama2,6210.47×
Washington, District of Columbia2,6112.16×
Nevada2,4200.62×
Kansas2,3680.75×
Maine2,3241.61×
Arkansas2,2070.67×
Utah2,0930.58×
New Hampshire2,0281.28×
Mississippi1,6770.51×
Nebraska1,6130.8×
Idaho1,4680.73×
Vermont1,4442.05×
Rhode Island1,4281.12×
Hawaii1,0850.63×
Montana1,0700.96×
West Virginia9230.49×
Delaware8770.79×
Alaska8190.95×
South Dakota5720.62×
North Dakota5570.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Moyers audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Tipsy Elves20×Shopping
Albany County, New York16.44×Travel & Leisure
Electrolyte5.35×Health
3D printing2.43×Technology & Electronics
Natural rubber1.9×Cars & Mobility
Enfamil6.11×Kids & Family
Necktie4.3×Fashion & Accessoires
Urban Outfitters1.5×Shopping
Home Bargains8.53×Shopping
Israel1.51×Travel & Leisure
Solo climbing4.56×Sports
Nebraska Cornhuskers football2.18×Sports
Canino15.6×Travel & Leisure
La Opinión4×News
Final Fantasy VII (Famicom)7.58×Games
Vilas County, Wisconsin15.67×Travel & Leisure
Home staging2.73×Home & Garden
Jesse Plemons1.77×Movies & TV
Business English2.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Moyers audience
TraitClusterScore
SustainabilityBALANCE2.65
IndividualismJOY2.16
Community OrientationOPEN1.57
PatriotismCONSERVATISM1.48
Early Adopter MentalityPOWER1.45
TraditionCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Bill Moyers
CountryShare
United States91.3%
Canada6.6%
Germany0.7%

See Bill Moyers audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Bill Moyers have in United States?

Bill Moyers has an estimated audience of 402,174 people in United States, concentrated in California and New York.

What is the gender split and age of Bill Moyers fans?

55.1% of Bill Moyers fans are female, 44.9% are male, with an average age of 50.1 years.

Which brands do Bill Moyers fans like most?

Bill Moyers fans show strongest brand affinity for Keene, New Hampshire (675×), Tipsy Elves (20×), and Albany County, New York (16.44×) over the country average.

Where do Bill Moyers fans live in United States?

Bill Moyers fans in United States are most concentrated in California (reach 44,946), New York (reach 35,787), and Texas (reach 25,616). These three regions account for the largest share of the active audience.

What other brands do Bill Moyers fans also like?

Beyond Bill Moyers itself, the audience over-indexes on Tipsy Elves (20×), Albany County, New York (16.44×), Electrolyte (5.35×), and 3D printing (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Moyers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.