Rascasse Audience Intelligence

Bill O'Reilly (political commentator) Audience in United States

A data profile of the people who buy, follow and care about Bill O'Reilly (political commentator) in United States — modelled from more than twelve digital signal sources. Bill O'Reilly (political commentator) has an estimated audience of 2,175,828 people in United States.

#45among TV personality in United States#2364among Person in United States#2023in Movies & TV

The average Bill O'Reilly (political commentator) fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Drudge Report, Donald Trump, New York Post, with strongest over-indexing on Drudge Report (9.38× the country average).

Demographically, the Bill O'Reilly (political commentator) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill O'Reilly (political commentator) fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill O'Reilly (political commentator) profile in United States.

Audience size
2.2M
in United States
Gender
50.1%♀
49.9% male
Age
41.2
average years
Country rank
#13328
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill O'Reilly (political commentator) fans

50.1% are female, 49.9% are male, average age 41.2.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Bill O'Reilly (political commentator) audience in United States
MetricValue
Female50.1%
Male49.9%
Average age41.2
Estimated audience size2,175,828
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Bill O'Reilly (political commentator) audience in United States
Age bracketShare%
16-1922%
20-2914%
30-3915%
40-4920%
50+30%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Bill O'Reilly (political commentator) audience comes from United States.

Worldwide audience distribution share by country for Bill O'Reilly (political commentator)
CountryShare
United States88.9%
Canada2.4%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill O'Reilly (political commentator) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill O'Reilly (political commentator) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.34×
02Wyoming~4K1.29×
03Connecticut~30K1.27×
04Idaho~10K1.27×
05Montana~8K1.26×
06South Dakota~7K1.26×
07Pennsylvania~90K1.18×
08New York~200K1.17×
09Missouri~40K1.15×
10Minnesota~40K1.15×
11Ohio~80K1.14×
12Florida~200K1.13×
13Kentucky~30K1.13×
14New Hampshire~10K1.13×
15Delaware~7K1.12×
16Wisconsin~40K1.10×
17Arizona~50K1.08×
18Alaska~5K1.05×
19Michigan~60K1.04×
20Iowa~20K1.04×
21Maine~8K1.02×
22South Carolina~30K0.99×
23Massachusetts~40K0.98×
24Oregon~30K0.98×
25North Carolina~70K0.96×
26Tennessee~40K0.96×
27Alabama~30K0.96×
28Nevada~20K0.95×
29Nebraska~10K0.95×
30West Virginia~10K0.95×
31Rhode Island~7K0.95×
32Indiana~40K0.94×
33Colorado~30K0.94×
34Illinois~70K0.93×
35Utah~20K0.92×
36Oklahoma~20K0.91×
37North Dakota~4K0.91×
38Kansas~20K0.90×
39New Mexico~10K0.87×
40Washington~40K0.86×
41Mississippi~20K0.86×
42Virginia~50K0.83×
43Arkansas~20K0.83×
44Maryland~30K0.82×
45Louisiana~20K0.82×
46California~200K0.80×
47Hawaii~7K0.75×
48Washington, District of Columbia~5K0.75×
49Georgia~50K0.74×
50Texas~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Bill O'Reilly (political commentator), United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill O'Reilly (political commentator) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill O'Reilly (political commentator) audience
#·InterestCategoryAffinity×
01Celebrity GossipNews11.48×
02PlasterHealth11.21×
03Fox & FriendsMovies & TV10.09×
04Freedom of speechPolitics & Society9.68×
05Drudge ReportSports9.38×
06Hilary DuffMovies & TV8.79×
07Catherine Zeta-JonesMovies & TV6.00×
08The Daily CallerInternet & Social Media5.80×
09New York PostNews5.73×
10Scooby-DooMovies & TV4.03×
11Sustainable energyHome & Garden3.77×
12Hair ExtensionsBeauty & Wellness3.67×
13Renewable energyBusiness & Career3.43×
14TraditionPolitics & Society3.25×
15Fox News ChannelMovies & TV3.17×
16Nonprofit organizationPolitics & Society2.76×
17American AirlinesTravel & Leisure2.70×
18Donald TrumpPolitics & Society2.55×
19CNNMovies & TV2.22×
20ClothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill O'Reilly (political commentator) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill O'Reilly (political commentator) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.14×
IndividualismJOY2.44×
TraditionCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill O'Reilly (political commentator) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.87×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill O'Reilly (political commentator) have in United States?

Bill O'Reilly (political commentator) has an estimated audience of 2,175,828 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Bill O'Reilly (political commentator) fans?

50.1% of Bill O'Reilly (political commentator) fans are female, 49.9% are male, with an average age of 41.2 years.

03

Which brands do Bill O'Reilly (political commentator) fans like most?

Bill O'Reilly (political commentator) fans show strongest brand affinity for Drudge Report (9.38×), Donald Trump (2.55×), and New York Post (5.73×) over the country average.

04

Where do Bill O'Reilly (political commentator) fans live in United States?

Bill O'Reilly (political commentator) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bill O'Reilly (political commentator) fans also like?

Beyond Bill O'Reilly (political commentator) itself, the audience over-indexes on Donald Trump (2.55×), New York Post (5.73×), Hilary Duff (8.79×), and Scooby-Doo (4.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bill O'Reilly (political commentator). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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