Bill O'Reilly (political commentator) Audience in United States
Bill O'Reilly (political commentator) has an estimated audience of 2,294,759 people in United States. 50.1% are female, 49.9% are male, average age 41.2. Top brand affinities: Drudge Report, Hair Extensions, Toyota Supra, New York Post, Celebrity Gossip.
Top brand affinities include Drudge Report, Hair Extensions, Toyota Supra, with strongest over-indexing on Drudge Report (8.5× the country average). Demographically, the Bill O'Reilly (political commentator) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Bill O'Reilly (political commentator) fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.2 |
| Estimated audience size | 2,294,759 |
Audience persona
The typical Bill O'Reilly (political commentator) fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drudge Report | 8.5× | Sports |
| Hair Extensions | 4.2× | Beauty & Wellness |
| Toyota Supra | 10.28× | Cars & Mobility |
| New York Post | 4.5× | News |
| Celebrity Gossip | 12.37× | News |
| Hilary Duff | 6.83× | Movies & TV |
| Scooby-Doo | 3.17× | Movies & TV |
| Dungeons & Dragons | 6.35× | Games |
| American Airlines | 2.15× | Travel & Leisure |
| The Daily Caller | 5.63× | Internet & Social Media |
| Helen Hunt | 9.74× | Movies & TV |
| CNN | 1.74× | Movies & TV |
| Cast-iron cookware | 6.15× | Home & Garden |
| UTV (TV channel) | 10.56× | Movies & TV |
| Khabib Nurmagomedov | 11.11× | Sports |
| Indeed.com | 1.86× | Business & Career |
| Breaking news | 1.58× | Movies & TV |
| Tradition | 1.99× | Politics & Society |
| Politico | 3.89× | Politics & Society |
| Singer-songwriter | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.89 |
| Quality Awareness | PREMIUM | 1.48 |
| Tradition | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.29 |
| Spirituality | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Canada | 2.4% |
| United Kingdom | 1.5% |
See Bill O'Reilly (political commentator) audiences in other countries
- Bill O'Reilly (political commentator) — Germany
- Bill O'Reilly (political commentator) — United Kingdom
- Bill O'Reilly (political commentator) — France
- Bill O'Reilly (political commentator) — Italy
- Bill O'Reilly (political commentator) — Spain
- Bill O'Reilly (political commentator) — Brazil
- Bill O'Reilly (political commentator) — Japan
- Bill O'Reilly (political commentator) — South Korea
- Bill O'Reilly (political commentator) — India
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- Ben Shapiro (7,119,048)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bill O'Reilly (political commentator). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.