Bill O'Reilly (political commentator) Audience in United States
Bill O'Reilly (political commentator) has an estimated audience of 2,294,759 people in United States. 50.1% are female, 49.9% are male, average age 41.2. Top brand affinities: Pro-Ject, Product design, Urban Outfitters, Isometric exercise, UK garage.
Top brand affinities include Pro-Ject, Product design, Urban Outfitters, with strongest over-indexing on Pro-Ject (7.36× the country average). Demographically, the Bill O'Reilly (political commentator) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Bill O'Reilly (political commentator) fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.2 |
| Estimated audience size | 2,294,759 |
Audience persona
The typical Bill O'Reilly (political commentator) fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 7.36× | Music & Radio |
| Product design | 3.47× | Business & Career |
| Urban Outfitters | 2.18× | Shopping |
| Isometric exercise | 9.89× | Sports |
| UK garage | 4.5× | Music & Radio |
| Home equity | 1.6× | Home & Garden |
| Pillow | 1.65× | Home & Garden |
| Noodle (Gorillaz) | 2.64× | Music & Radio |
| JDSU | 2.11× | Business & Career |
| Cam Ward | 2.46× | Sports |
| Hamden, Connecticut | 11.21× | Travel & Leisure |
| Staycation | 1.92× | Home & Garden |
| Historic site | 2.2× | Arts & Culture |
| Laneige | 2.76× | Beauty & Wellness |
| Home staging | 2.37× | Home & Garden |
| Stamp collecting | 2.06× | Home & Garden |
| Emilio Estefan | 6.35× | Music & Radio |
| INQUIRER.net | 5.49× | News |
| La Opinión | 3× | News |
| Halsey, Oregon | 3.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.89 |
| Quality Awareness | PREMIUM | 1.48 |
| Tradition | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.29 |
| Spirituality | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Canada | 2.4% |
| United Kingdom | 1.5% |
See Bill O'Reilly (political commentator) audiences in other countries
- Bill O'Reilly (political commentator) — Germany
- Bill O'Reilly (political commentator) — United Kingdom
- Bill O'Reilly (political commentator) — France
- Bill O'Reilly (political commentator) — Italy
- Bill O'Reilly (political commentator) — Spain
- Bill O'Reilly (political commentator) — Brazil
- Bill O'Reilly (political commentator) — Japan
- Bill O'Reilly (political commentator) — South Korea
- Bill O'Reilly (political commentator) — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for Bill O'Reilly (political commentator). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.