Rascasse Audience Intelligence

Blanket sleeper Audience in United States

A data profile of the people who buy, follow and care about Blanket sleeper in United States — modelled from more than twelve digital signal sources. Blanket sleeper has an estimated audience of 729,137 people in United States.

#9892among Topic in United States#1129in Fashion & Accessoires

The average Blanket sleeper fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luvs, Child development, Baby food, with strongest over-indexing on Luvs (76.69× the country average).

Demographically, the Blanket sleeper audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blanket sleeper fan in United States is more female, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Luvs.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blanket sleeper profile in United States.

Audience size
729K
in United States
Gender
68.0%♀
32.0% male
Age
38.2
average years
Country rank
#29162
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blanket sleeper fans

68.0% are female, 32.0% are male, average age 38.2.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Blanket sleeper audience in United States
MetricValue
Female68.0%
Male32.0%
Average age38.2
Estimated audience size729,137
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Blanket sleeper audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4917%
50+20%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Blanket sleeper audience comes from United States.

Worldwide audience distribution share by country for Blanket sleeper
CountryShare
United States24.4%
Japan9.0%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blanket sleeper audience in United States is strongest.

Fig. 05

Top regions by affinity

Blanket sleeper fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.33×
02Vermont~2K1.33×
03South Dakota~2K1.28×
04Montana~2K1.20×
05Rhode Island~3K1.14×
06Delaware~2K1.11×
07New Hampshire~3K1.10×
08Maine~3K1.10×
09West Virginia~4K1.07×
10Idaho~4K1.06×
11Alaska~2K1.06×
12Nebraska~4K1.04×
13Hawaii~3K1.04×
14Washington, District of Columbia~2K1.03×
15New Mexico~4K1.02×
16Mississippi~6K1.00×
17Arkansas~6K0.99×
18Iowa~6K0.97×
19Kansas~6K0.97×
20Kentucky~9K0.94×
21Connecticut~7K0.94×
22Utah~6K0.94×
23Oregon~8K0.93×
24Oklahoma~8K0.93×
25Louisiana~9K0.92×
26Nevada~6K0.92×
27Minnesota~9K0.91×
28Alabama~9K0.91×
29Indiana~10K0.90×
30Missouri~10K0.90×
31South Carolina~10K0.90×
32Maryland~10K0.89×
33Wisconsin~10K0.89×
34Washington~10K0.88×
35Tennessee~10K0.87×
36Colorado~10K0.86×
37Ohio~20K0.85×
38Michigan~20K0.85×
39New Jersey~20K0.85×
40Arizona~10K0.85×
41Massachusetts~10K0.85×
42Pennsylvania~20K0.82×
43Virginia~10K0.82×
44New York~30K0.81×
45Georgia~20K0.80×
46North Carolina~20K0.80×
47Illinois~20K0.78×
48Florida~30K0.70×
49California~50K0.64×
50Texas~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Blanket sleeper, United States
0.64×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blanket sleeper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blanket sleeper audience
#·InterestCategoryAffinity×
01LuvsKids & Family76.69×
02Orthopedic mattressHealth41.67×
03SwaddlingKids & Family28.76×
04Fine Wine & Good SpiritsShopping20.00×
05Seth GreenMovies & TV17.59×
06The GooniesMovies & TV15.76×
07american psychoMovies & TV11.76×
08Baby transportKids & Family10.85×
09MothercareKids & Family10.03×
10Child developmentBusiness & Career9.90×
11Baby foodKids & Family8.99×
12Child safety seatKids & Family8.54×
13EtsyFashion & Accessoires3.41×
14PinterestInternet & Social Media2.52×
15Beauty salonsBeauty & Wellness2.50×
16WalmartShopping2.13×
17RecipesFood & Beverages1.97×
18Home improvementHome & Garden1.95×
19CookingFood & Beverages1.93×
20Alcoholic beveragesFood & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blanket sleeper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blanket sleeper audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.79×
IndulgenceJOY1.72×
CreativityOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blanket sleeper audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
SustainabilityBALANCE0.75×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blanket sleeper have in United States?

Blanket sleeper has an estimated audience of 729,137 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blanket sleeper fans?

68.0% of Blanket sleeper fans are female, 32.0% are male, with an average age of 38.2 years.

03

Which brands do Blanket sleeper fans like most?

Blanket sleeper fans show strongest brand affinity for Luvs (76.69×), Child development (9.9×), and Baby food (8.99×) over the country average.

04

Where do Blanket sleeper fans live in United States?

Blanket sleeper fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Blanket sleeper fans also like?

Beyond Blanket sleeper itself, the audience over-indexes on Child development (9.9×), Baby food (8.99×), Orthopedic mattress (41.67×), and Swaddling (28.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Blanket sleeper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blanket sleeper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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