Blanket sleeper Audience in United States

Blanket sleeper logo

Blanket sleeper has an estimated audience of 729,137 people in United States. 68.0% are female, 32.0% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Staycation, Historic site, Vocal harmony, Fairy godmother, Mathcore.

The average Blanket sleeper fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Staycation, Historic site, Vocal harmony, with strongest over-indexing on Staycation (14.62× the country average). Demographically, the Blanket sleeper audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Blanket sleeper fans

Demographic split for Blanket sleeper audience in United States
MetricValue
Female68.0%
Male32.0%
Average age38.2
Estimated audience size729,137

Audience persona

The typical Blanket sleeper fan in United States is more female, around 38.2 years old, with strong Creativity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Blanket sleeper in United States
RegionReachAffinity
California45,7480.57×
New York30,4130.75×
Texas23,0200.37×
Pennsylvania16,4390.67×
Florida15,8960.32×
Ohio14,9850.67×
Illinois13,9360.57×
New Jersey13,5590.73×
Washington11,9540.82×
Michigan11,9340.63×
Indiana10,0680.76×
North Carolina10,0300.46×
Georgia9,9490.44×
Virginia9,4110.53×
Massachusetts9,3300.65×
Tennessee8,5490.58×
Missouri8,0090.68×
Minnesota7,9540.76×
Arizona7,6210.51×
Wisconsin6,9240.63×
Kentucky6,8520.75×
Oregon6,7620.81×
Maryland6,6450.53×
South Carolina6,6430.61×
Colorado6,5280.57×
Mississippi5,6570.94×
Connecticut5,6440.77×
Alabama5,5330.54×
Arkansas5,4440.91×
Kansas5,3920.94×
Iowa5,1190.85×
Idaho5,0311.38×
Louisiana5,0300.53×
Oklahoma4,9150.61×
Utah4,8890.75×
West Virginia4,6701.38×
Montana4,4012.18×
Nebraska4,3961.2×
New Hampshire4,1691.45×
Hawaii4,1201.31×
Rhode Island4,0541.75×
South Dakota4,0102.38×
North Dakota3,9042.61×
Wyoming3,7783.5×
New Mexico3,7481.03×
Nevada3,7360.53×
Maine3,7141.42×
Vermont3,6552.86×
Delaware3,3281.65×
Washington, District of Columbia2,6031.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blanket sleeper audience
BrandAffinityCategory
Staycation14.62×Home & Garden
Historic site14.89×Arts & Culture
Vocal harmony11.32×Music & Radio
Fairy godmother17.4×Literature
Mathcore15.98×Music & Radio
Product design3.87×Business & Career
Goop8.6×Internet & Social Media
Grinch5.95×Movies & TV
Hardik Pandya20.27×Sports
Governor of Michigan9.86×Politics & Society
Home equity2.43×Home & Garden
Harlow12.09×Travel & Leisure
Home staging5.19×Home & Garden
Hipster9.29×Politics & Society
Hibachi7.34×Food & Beverages
La Jolla8.41×Travel & Leisure
Cherish (group)9.8×Music & Radio
TV Fanatic9.13×Movies & TV
JDSU2.56×Business & Career
Hamden, Connecticut15.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blanket sleeper audience
TraitClusterScore
CreativityOPEN1.38
Price SensitivityPREMIUM1.29
Family OrientationCONSERVATISM1.28
MindfulnessBALANCE1.24
LGBTQ+ IdentityOPEN1.19
Pet OwnershipJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Blanket sleeper
CountryShare
United States24.4%
Japan9.0%
United Kingdom6.8%

See Blanket sleeper audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Blanket sleeper have in United States?

Blanket sleeper has an estimated audience of 729,137 people in United States, concentrated in California and New York.

What is the gender split and age of Blanket sleeper fans?

68.0% of Blanket sleeper fans are female, 32.0% are male, with an average age of 38.2 years.

Which brands do Blanket sleeper fans like most?

Blanket sleeper fans show strongest brand affinity for Staycation (14.62×), Historic site (14.89×), and Vocal harmony (11.32×) over the country average.

Where do Blanket sleeper fans live in United States?

Blanket sleeper fans in United States are most concentrated in California (reach 45,748), New York (reach 30,413), and Texas (reach 23,020). These three regions account for the largest share of the active audience.

What other brands do Blanket sleeper fans also like?

Beyond Blanket sleeper itself, the audience over-indexes on Historic site (14.89×), Vocal harmony (11.32×), Fairy godmother (17.4×), and Mathcore (15.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blanket sleeper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.