Rascasse Audience Intelligence

Bloody Mary (cocktail) Audience in United States

A data profile of the people who buy, follow and care about Bloody Mary (cocktail) in United States — modelled from more than twelve digital signal sources. Bloody Mary (cocktail) has an estimated audience of 1,859,683 people in United States.

#38among Alcohol in United States#6573among Topic in United States#912in Food & Beverages

The average Bloody Mary (cocktail) fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brewing, Cocktail, Brunch, with strongest over-indexing on Brewing (3.04× the country average).

Demographically, the Bloody Mary (cocktail) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bloody Mary (cocktail) fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Brewing.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bloody Mary (cocktail) profile in United States.

Audience size
1.9M
in United States
Gender
56.7%♀
43.3% male
Age
39.2
average years
Country rank
#15083
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bloody Mary (cocktail) fans

56.7% are female, 43.3% are male, average age 39.2.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Bloody Mary (cocktail) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age39.2
Estimated audience size1,859,683
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Bloody Mary (cocktail) audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

54.1%

of the worldwide Bloody Mary (cocktail) audience comes from United States.

Worldwide audience distribution share by country for Bloody Mary (cocktail)
CountryShare
United States54.1%
Italy6.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bloody Mary (cocktail) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bloody Mary (cocktail) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K1.39×
02Louisiana~30K1.22×
03Nevada~20K1.18×
04Florida~100K1.11×
05Alaska~4K1.11×
06Mississippi~20K1.09×
07South Dakota~5K1.08×
08Illinois~70K1.07×
09Minnesota~30K1.06×
10Nebraska~10K1.06×
11Alabama~30K1.05×
12Oregon~20K1.05×
13Kentucky~20K1.04×
14Iowa~20K1.04×
15North Dakota~4K1.04×
16Washington~40K1.03×
17Hawaii~8K1.03×
18Montana~5K1.03×
19Tennessee~40K1.01×
20Arkansas~20K1.01×
21West Virginia~9K1.01×
22Georgia~60K1.00×
23North Carolina~60K1.00×
24Idaho~9K1.00×
25Texas~200K0.99×
26Michigan~50K0.99×
27Indiana~30K0.99×
28South Carolina~30K0.98×
29Oklahoma~20K0.98×
30Utah~20K0.98×
31Arizona~40K0.97×
32New York~100K0.96×
33Pennsylvania~60K0.96×
34Missouri~30K0.96×
35Ohio~50K0.95×
36New Mexico~9K0.95×
37Maine~6K0.95×
38California~200K0.93×
39Colorado~30K0.93×
40Washington, District of Columbia~5K0.93×
41Kansas~10K0.92×
42Rhode Island~5K0.92×
43Virginia~40K0.91×
44Massachusetts~30K0.91×
45Connecticut~20K0.89×
46Delaware~5K0.89×
47New Jersey~40K0.88×
48Maryland~30K0.88×
49Vermont~3K0.88×
50New Hampshire~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Bloody Mary (cocktail), United States
0.87×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bloody Mary (cocktail) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bloody Mary (cocktail) audience
#·InterestCategoryAffinity×
01AmarettoFood & Beverages20.00×
02Jumbo (supermarket)Shopping20.00×
03KahlúaFood & Beverages17.10×
04Chiwetel EjioforMovies & TV10.25×
05MargaritaFood & Beverages8.52×
06BevMo!Shopping8.49×
07Naked WinesFood & Beverages7.91×
08TrivagoTravel & Leisure4.87×
09Total Wine & MoreFood & Beverages4.49×
10ChampagneFood & Beverages4.12×
11BrunchFood & Beverages3.85×
12Speedway LLCFood & Beverages3.85×
13Wine tastingFood & Beverages3.67×
14BrewingFood & Beverages3.04×
15Bourbon whiskeyFood & Beverages2.94×
16CocktailFood & Beverages2.40×
17Scooby-DooMovies & TV2.26×
18Taco BellFood & Beverages2.08×
19BreakfastFood & Beverages1.77×
20Trader Joe'sShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bloody Mary (cocktail) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bloody Mary (cocktail) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.18×
Healthy LifestyleBALANCE1.62×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bloody Mary (cocktail) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.87×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bloody Mary (cocktail) have in United States?

Bloody Mary (cocktail) has an estimated audience of 1,859,683 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bloody Mary (cocktail) fans?

56.7% of Bloody Mary (cocktail) fans are female, 43.3% are male, with an average age of 39.2 years.

03

Which brands do Bloody Mary (cocktail) fans like most?

Bloody Mary (cocktail) fans show strongest brand affinity for Brewing (3.04×), Cocktail (2.4×), and Brunch (3.85×) over the country average.

04

Where do Bloody Mary (cocktail) fans live in United States?

Bloody Mary (cocktail) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bloody Mary (cocktail) fans also like?

Beyond Bloody Mary (cocktail) itself, the audience over-indexes on Cocktail (2.4×), Brunch (3.85×), Margarita (8.52×), and Taco Bell (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Bloody Mary (cocktail) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bloody Mary (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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