Bloody Mary (cocktail) Audience in United States

Bloody Mary (cocktail) logo

Bloody Mary (cocktail) has an estimated audience of 1,859,683 people in United States. 56.7% are female, 43.3% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Who Wants to Be a Millionaire?, Karbala, Elsword, Unique Gifts, Ken Burns.

The average Bloody Mary (cocktail) fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Who Wants to Be a Millionaire?, Karbala, Elsword, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Bloody Mary (cocktail) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Bloody Mary (cocktail) fans

Demographic split for Bloody Mary (cocktail) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age39.2
Estimated audience size1,859,683

Audience persona

The typical Bloody Mary (cocktail) fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Bloody Mary (cocktail) in United States
RegionReachAffinity
California207,9541.02×
Texas163,5991.02×
Florida146,3591.16×
New York108,0961.04×
Illinois70,7861.14×
Pennsylvania62,6891×
Georgia57,4621×
Ohio55,5590.97×
North Carolina55,1420.99×
Michigan50,3101.03×
New Jersey42,7340.9×
Virginia42,1770.93×
Washington40,1831.08×
Tennessee39,1201.05×
Wisconsin37,9811.36×
Arizona37,7991×
Indiana34,3821.01×
Massachusetts34,0540.93×
Missouri29,9451×
Louisiana29,3191.22×
Minnesota29,1141.09×
Maryland28,8810.9×
Colorado28,0500.96×
South Carolina26,8800.96×
Alabama26,6661.03×
Kentucky24,4451.05×
Oregon21,8961.03×
Nevada21,5791.2×
Oklahoma20,8961.01×
Connecticut17,2030.92×
Utah16,4710.99×
Mississippi16,0341.05×
Iowa15,7681.03×
Arkansas14,9970.98×
Kansas13,2880.91×
Nebraska10,0251.07×
Idaho9,0640.97×
New Mexico8,4290.9×
West Virginia8,2920.96×
Hawaii7,8430.98×
New Hampshire6,1740.84×
Maine6,1070.92×
Washington, District of Columbia5,3840.96×
Montana5,2251.01×
Rhode Island5,1170.86×
South Dakota4,2891×
Delaware4,1020.8×
North Dakota3,9051.02×
Alaska3,9000.98×
Vermont2,7070.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bloody Mary (cocktail) audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Karbala18.22×Travel & Leisure
Elsword27×Games
Unique Gifts2.96×Shopping
Ken Burns9.03×Movies & TV
Birthday Gifts3.42×Kids & Family
Swanson10.21×Health
Governor of Michigan6.18×Politics & Society
Mathcore6.23×Music & Radio
Halsey, Oregon6.11×Travel & Leisure
Goop3.75×Internet & Social Media
Hipster5.53×Politics & Society
Fairy godmother4.11×Literature
Corona (band)3.1×Music & Radio
Grinch2.12×Movies & TV
Nurse education1.67×Kids & Family
MeatEater3.87×Movies & TV
Home Delivery1.52×Food & Beverages
Wok3.16×Food & Beverages
Harlow5.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bloody Mary (cocktail) audience
TraitClusterScore
IndulgenceJOY2.07
Healthy LifestyleBALANCE1.92
Family OrientationCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.31
Design AffinityPREMIUM1.3
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Bloody Mary (cocktail)
CountryShare
United States54.5%
Italy6.9%
United Kingdom4.6%

See Bloody Mary (cocktail) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Bloody Mary (cocktail) have in United States?

Bloody Mary (cocktail) has an estimated audience of 1,859,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Bloody Mary (cocktail) fans?

56.7% of Bloody Mary (cocktail) fans are female, 43.3% are male, with an average age of 39.2 years.

Which brands do Bloody Mary (cocktail) fans like most?

Bloody Mary (cocktail) fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Karbala (18.22×), and Elsword (27×) over the country average.

Where do Bloody Mary (cocktail) fans live in United States?

Bloody Mary (cocktail) fans in United States are most concentrated in California (reach 207,954), Texas (reach 163,599), and Florida (reach 146,359). These three regions account for the largest share of the active audience.

What other brands do Bloody Mary (cocktail) fans also like?

Beyond Bloody Mary (cocktail) itself, the audience over-indexes on Karbala (18.22×), Elsword (27×), Unique Gifts (2.96×), and Ken Burns (9.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bloody Mary (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.