Rascasse Audience Intelligence

Blue cheese Audience in United States

A data profile of the people who buy, follow and care about Blue cheese in United States — modelled from more than twelve digital signal sources. Blue cheese has an estimated audience of 619,743 people in United States.

#10among Cheese in United States#10515among Topic in United States#1740in Food & Beverages

The average Blue cheese fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eating, Alcoholic beverages, Cuisine, with strongest over-indexing on Eating (1.95× the country average).

Demographically, the Blue cheese audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue cheese fan in United States is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Eating.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue cheese profile in United States.

Audience size
620K
in United States
Gender
61.9%♀
38.1% male
Age
35.6
average years
Country rank
#32188
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue cheese fans

61.9% are female, 38.1% are male, average age 35.6.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Blue cheese audience in United States
MetricValue
Female61.9%
Male38.1%
Average age35.6
Estimated audience size619,743
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Blue cheese audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Blue cheese audience comes from United States.

Worldwide audience distribution share by country for Blue cheese
CountryShare
United States21.1%
Japan5.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue cheese fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.21×
02California~80K1.15×
03New York~40K1.11×
04Oklahoma~8K1.11×
05Illinois~20K1.09×
06Nevada~7K1.09×
07Georgia~20K1.08×
08Arkansas~6K1.08×
09Louisiana~9K1.07×
10Arizona~10K1.06×
11Kansas~5K1.06×
12Connecticut~7K1.05×
13Nebraska~3K1.05×
14West Virginia~3K1.05×
15Pennsylvania~20K1.04×
16Indiana~10K1.04×
17Kentucky~8K1.04×
18Mississippi~5K1.04×
19Alaska~1K1.04×
20North Carolina~20K1.03×
21New Jersey~20K1.03×
22Washington~10K1.02×
23Iowa~5K1.02×
24New Mexico~3K1.02×
25Florida~40K1.01×
26Tennessee~10K1.01×
27Virginia~20K1.00×
28Maryland~10K1.00×
29Missouri~10K1.00×
30Michigan~20K0.99×
31Massachusetts~10K0.99×
32Wisconsin~9K0.98×
33Alabama~8K0.98×
34Utah~5K0.98×
35Hawaii~3K0.98×
36North Dakota~1K0.98×
37Ohio~20K0.97×
38South Carolina~9K0.97×
39Oregon~7K0.96×
40Idaho~3K0.96×
41South Dakota~1K0.96×
42Delaware~2K0.95×
43Minnesota~8K0.94×
44Rhode Island~2K0.94×
45Washington, District of Columbia~2K0.90×
46Maine~2K0.89×
47Colorado~9K0.88×
48New Hampshire~2K0.88×
49Montana~1K0.86×
50Vermont<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Blue cheese, United States
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue cheese audience
#·InterestCategoryAffinity×
01Ranch dressingFood & Beverages6.59×
02Cook Out (restaurant)Food & Beverages5.19×
03SaladFood & Beverages2.49×
04FlavorFood & Beverages2.45×
05Panera BreadFood & Beverages2.12×
06DoordashFood & Beverages2.05×
07FlatlineTechnology & Electronics1.97×
08Take-outFood & Beverages1.96×
09EatingFood & Beverages1.95×
10Dish (food)Food & Beverages1.86×
11Buffalo Wild WingsFood & Beverages1.83×
12LunchFood & Beverages1.79×
13Chipotle Mexican GrillFood & Beverages1.77×
14KrogerFood & Beverages1.69×
15CheeseFood & Beverages1.68×
16Trader Joe'sShopping1.62×
17Culinary artArts & Culture1.58×
18CuisineFood & Beverages1.53×
19Alcoholic beveragesFood & Beverages1.51×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue cheese audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Convenience OrientationPREMIUM1.32×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue cheese audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
Early Adopter MentalityPOWER0.96×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue cheese have in United States?

Blue cheese has an estimated audience of 619,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blue cheese fans?

61.9% of Blue cheese fans are female, 38.1% are male, with an average age of 35.6 years.

03

Which brands do Blue cheese fans like most?

Blue cheese fans show strongest brand affinity for Eating (1.95×), Alcoholic beverages (1.51×), and Cuisine (1.53×) over the country average.

04

Where do Blue cheese fans live in United States?

Blue cheese fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Blue cheese fans also like?

Beyond Blue cheese itself, the audience over-indexes on Alcoholic beverages (1.51×), Cuisine (1.53×), Flavor (2.45×), and Doordash (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in United States

See Blue cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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