Blue cheese Audience in United States

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Blue cheese has an estimated audience of 619,743 people in United States. 61.9% are female, 38.1% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Eating, Alcoholic beverages, Cuisine, Flavor, Panera Bread.

The average Blue cheese fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eating, Alcoholic beverages, Cuisine, with strongest over-indexing on Eating (1.95× the country average). Demographically, the Blue cheese audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Blue cheese fans

Demographic split for Blue cheese audience in United States
MetricValue
Female61.9%
Male38.1%
Average age35.6
Estimated audience size619,743

Audience persona

The typical Blue cheese fan in United States is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Eating.

Top regions in United States

Top regions ranked by reach for Blue cheese in United States
RegionReachAffinity
California82,2431.21×
Texas66,8061.25×
Florida44,7951.07×
New York41,2931.19×
Illinois23,9091.16×
Pennsylvania22,6251.08×
Georgia20,9831.1×
North Carolina19,2201.03×
Ohio18,8210.99×
New Jersey17,0311.08×
Michigan16,8171.04×
Virginia15,4011.02×
Arizona13,5371.07×
Washington13,0671.05×
Tennessee12,9061.04×
Massachusetts12,4301.02×
Indiana11,8611.05×
Maryland10,8371.02×
Missouri10,0761.01×
Colorado9,0340.92×
Wisconsin8,9680.96×
Louisiana8,7321.09×
South Carolina8,7140.93×
Alabama8,4900.98×
Minnesota8,3540.94×
Kentucky7,8071×
Oklahoma7,7111.12×
Oregon6,9020.97×
Nevada6,7751.13×
Connecticut6,5321.05×
Arkansas5,3811.05×
Utah5,2750.95×
Mississippi5,1561.01×
Kansas5,1181.05×
Iowa5,0891×
Nebraska3,1071×
New Mexico3,0370.98×
West Virginia2,9501.02×
Idaho2,8150.91×
Hawaii2,5560.96×
New Hampshire2,0780.85×
Maine1,9160.86×
Washington, District of Columbia1,7880.96×
Rhode Island1,7440.88×
Delaware1,5890.93×
Montana1,3650.79×
Alaska1,2660.96×
South Dakota1,2630.88×
North Dakota1,0920.86×
Vermont8340.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue cheese audience
BrandAffinityCategory
Eating1.95×Food & Beverages
Alcoholic beverages1.51×Food & Beverages
Cuisine1.53×Food & Beverages
Flavor2.45×Food & Beverages
Panera Bread2.12×Food & Beverages
Doordash2.05×Food & Beverages
Take-out1.96×Food & Beverages
Ranch dressing6.59×Food & Beverages
Kroger1.69×Food & Beverages
Dish (food)1.86×Food & Beverages
Lunch1.79×Food & Beverages
Scooby-Doo1.96×Movies & TV
Salad2.49×Food & Beverages
Flatline1.97×Technology & Electronics
Pizza Hut1.51×Food & Beverages
Cheese1.68×Food & Beverages
Buffalo Wild Wings1.83×Food & Beverages
Cook Out (restaurant)5.19×Food & Beverages
Culinary art1.58×Arts & Culture
Buffalo wing3.27×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue cheese audience
TraitClusterScore
IndulgenceJOY2.15
Healthy LifestyleBALANCE2.11
Urban LifestyleOPEN2.08
TravellingTHRILL1.37
DIY MentalityTHRILL1.36
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Blue cheese
CountryShare
United States21.2%
Japan5.2%
United Kingdom4.8%

See Blue cheese audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Blue cheese have in United States?

Blue cheese has an estimated audience of 619,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue cheese fans?

61.9% of Blue cheese fans are female, 38.1% are male, with an average age of 35.6 years.

Which brands do Blue cheese fans like most?

Blue cheese fans show strongest brand affinity for Eating (1.95×), Alcoholic beverages (1.51×), and Cuisine (1.53×) over the country average.

Where do Blue cheese fans live in United States?

Blue cheese fans in United States are most concentrated in California (reach 82,243), Texas (reach 66,806), and Florida (reach 44,795). These three regions account for the largest share of the active audience.

What other brands do Blue cheese fans also like?

Beyond Blue cheese itself, the audience over-indexes on Alcoholic beverages (1.51×), Cuisine (1.53×), Flavor (2.45×), and Panera Bread (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.