Bluebonnet (plant) Audience in United States

Bluebonnet (plant) logo

Bluebonnet (plant) has an estimated audience of 443,702 people in United States. 73.9% are female, 26.1% are male, average age 39.9. Top regions: Texas, California, Louisiana. Top brand affinities: Nebraska, Sinaloa, Pillow, Elsword, Rajasthan.

The average Bluebonnet (plant) fan in United States is 39.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Nebraska, Sinaloa, Pillow, with strongest over-indexing on Nebraska (4.2× the country average). Demographically, the Bluebonnet (plant) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Bluebonnet (plant) fans

Demographic split for Bluebonnet (plant) audience in United States
MetricValue
Female73.9%
Male26.1%
Average age39.9
Estimated audience size443,702

Audience persona

The typical Bluebonnet (plant) fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Bluebonnet (plant) in United States
RegionReachAffinity
Texas332,77714.04×
California30,2660.62×
Louisiana17,8383.12×
Florida15,1760.51×
New York14,6190.59×
Oklahoma10,1192.05×
Illinois8,9870.61×
Colorado8,9291.28×
North Carolina8,9080.67×
Georgia8,4540.62×
Pennsylvania6,8670.46×
Virginia6,8650.64×
Washington6,7040.75×
Massachusetts6,6850.76×
Tennessee6,6540.75×
Ohio6,4840.47×
Arizona5,9500.66×
Missouri5,4140.76×
Michigan5,0320.43×
Alabama5,0040.81×
New Jersey4,7160.42×
Indiana4,3850.54×
Arkansas4,3411.19×
Oregon4,1030.81×
Kansas3,7261.07×
Wisconsin3,6760.55×
Maryland3,6050.47×
Minnesota3,4700.55×
South Carolina3,3420.5×
Mississippi3,2570.89×
Utah3,1670.8×
Kentucky3,0800.55×
Iowa2,6790.73×
New Mexico2,4201.09×
Connecticut2,1830.49×
Nevada2,0700.48×
Idaho1,5800.71×
Nebraska1,5290.69×
Washington, District of Columbia1,2160.91×
Hawaii1,0960.57×
Montana9570.78×
Maine9070.57×
West Virginia8960.43×
New Hampshire8390.48×
Alaska8130.86×
Rhode Island7130.5×
South Dakota5950.58×
North Dakota5620.62×
Delaware4940.4×
Wyoming4450.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluebonnet (plant) audience
BrandAffinityCategory
Nebraska4.2×Travel & Leisure
Sinaloa2.7×Travel & Leisure
Pillow1.55×Home & Garden
Elsword9.95×Games
Rajasthan9.95×Travel & Leisure
Fairy godmother4.26×Literature
Governor of Michigan4.17×Politics & Society
Historic site2.34×Arts & Culture
Goop2.91×Internet & Social Media
Sailor2.4×Travel & Leisure
headspace4.15×Health
Wok2.85×Food & Beverages
Google Home2.75×Technology & Electronics
Hibachi3.33×Food & Beverages
Home staging2.21×Home & Garden
Cherish (group)4.47×Music & Radio
Vocal harmony1.76×Music & Radio
HydraFacial2.98×Beauty & Wellness
Jeep Wagoneer2.09×Cars & Mobility
Kerala2.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluebonnet (plant) audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
DIY MentalityTHRILL1.34
Community OrientationOPEN1.29
Urban LifestyleOPEN1.26
ExtroversionTHRILL1.23
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Bluebonnet (plant)
CountryShare
United States97.0%
Germany1.7%
Italy1.3%

See Bluebonnet (plant) audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Bluebonnet (plant) have in United States?

Bluebonnet (plant) has an estimated audience of 443,702 people in United States, concentrated in Texas and California.

What is the gender split and age of Bluebonnet (plant) fans?

73.9% of Bluebonnet (plant) fans are female, 26.1% are male, with an average age of 39.9 years.

Which brands do Bluebonnet (plant) fans like most?

Bluebonnet (plant) fans show strongest brand affinity for Nebraska (4.2×), Sinaloa (2.7×), and Pillow (1.55×) over the country average.

Where do Bluebonnet (plant) fans live in United States?

Bluebonnet (plant) fans in United States are most concentrated in Texas (reach 332,777), California (reach 30,266), and Louisiana (reach 17,838). These three regions account for the largest share of the active audience.

What other brands do Bluebonnet (plant) fans also like?

Beyond Bluebonnet (plant) itself, the audience over-indexes on Sinaloa (2.7×), Pillow (1.55×), Elsword (9.95×), and Rajasthan (9.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluebonnet (plant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.