BMW 3 Series (E30) Audience in United States
BMW 3 Series (E30) has an estimated audience of 700,775 people in United States. 16.1% are female, 83.9% are male, average age 30.3. Top brand affinities: Iyanla Vanzant, Academy Award for Best Original Score, Equinix, Arrietty, Title Nine.
Top brand affinities include Iyanla Vanzant, Academy Award for Best Original Score, Equinix, with strongest over-indexing on Iyanla Vanzant (88.57× the country average). Demographically, the BMW 3 Series (E30) audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of BMW 3 Series (E30) fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 30.3 |
| Estimated audience size | 700,775 |
Audience persona
The typical BMW 3 Series (E30) fan in United States is more male, around 30.3 years old, with strong Family Orientation tendencies and a notable affinity for Iyanla Vanzant.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iyanla Vanzant | 88.57× | Business & Career |
| Academy Award for Best Original Score | 98.52× | Movies & TV |
| Equinix | 69.59× | Business & Career |
| Arrietty | 67.7× | Movies & TV |
| Title Nine | 44.81× | Fashion & Accessoires |
| Life of Pi | 32.14× | Movies & TV |
| Wow! Wow! Wubbzy! | 25.45× | Movies & TV |
| Academy Award for Best Visual Effects | 37.5× | Movies & TV |
| Iztacalco | 100× | Travel & Leisure |
| Star Trek: Insurrection | 69.71× | Movies & TV |
| Omaha Storm Chasers | 39.39× | Sports |
| ixigo | 55.5× | Travel & Leisure |
| Memphis May Fire | 46.7× | Music & Radio |
| Car of the Year | 61.72× | Cars & Mobility |
| Suikoden IV | 58.67× | Games |
| Hipster | 17.61× | Politics & Society |
| Louis IX of France | 47.1× | Politics & Society |
| Hammock camping | 12.73× | Travel & Leisure |
| Northrop Grumman | 11.31× | Business & Career |
| Iyaz | 59.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.23 |
| Luxury Orientation | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.65 |
| Risk Appetite | THRILL | 1.54 |
| Career Orientation | POWER | 1.5 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Germany | 12.1% |
| United Kingdom | 6.4% |
See BMW 3 Series (E30) audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
- Ford Mustang (9,097,632)
- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for BMW 3 Series (E30). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.