BMW 3 Series (E30) Audience in United States
BMW 3 Series (E30) has an estimated audience of 700,775 people in United States. 16.1% are female, 83.9% are male, average age 30.3. Top brand affinities: BMW X6, Porsche Boxster, BMW 6 Series, Porsche Macan, BMW 1 Series.
Top brand affinities include BMW X6, Porsche Boxster, BMW 6 Series, with strongest over-indexing on BMW X6 (69.59× the country average). Demographically, the BMW 3 Series (E30) audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of BMW 3 Series (E30) fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 30.3 |
| Estimated audience size | 700,775 |
Audience persona
The typical BMW 3 Series (E30) fan in United States is more male, around 30.3 years old, with strong Family Orientation tendencies and a notable affinity for BMW X6.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW X6 | 69.59× | Cars & Mobility |
| Porsche Boxster | 98.52× | Cars & Mobility |
| BMW 6 Series | 109.09× | Cars & Mobility |
| Porsche Macan | 59.72× | Cars & Mobility |
| BMW 1 Series | 88.57× | Cars & Mobility |
| Porsche Cayenne | 46.7× | Cars & Mobility |
| Ford Ka | 100× | Cars & Mobility |
| BMW X5 | 34.85× | Cars & Mobility |
| BMW i8 | 51.82× | Cars & Mobility |
| BMW 3 Series | 35.48× | Cars & Mobility |
| BMW 7 Series | 51× | Cars & Mobility |
| BMW X4 | 69.71× | Cars & Mobility |
| BMW M5 | 41.83× | Cars & Mobility |
| BMW X1 | 50.56× | Cars & Mobility |
| Jaguar XE | 137.16× | Cars & Mobility |
| BMW 5 Series | 44.81× | Cars & Mobility |
| BMW 4 Series | 61.72× | Cars & Mobility |
| BMW X3 | 37.91× | Cars & Mobility |
| Volvo V40 | 160.77× | Cars & Mobility |
| Enterprise Rent-A-Car | 8.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.23 |
| Luxury Orientation | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.65 |
| Risk Appetite | THRILL | 1.54 |
| Career Orientation | POWER | 1.5 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Germany | 12.1% |
| United Kingdom | 6.4% |
See BMW 3 Series (E30) audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for BMW 3 Series (E30). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.