BMW Z4 (E89) Audience in United States

BMW Z4 (E89) has an estimated audience of 374,967 people in United States. 48.6% are female, 51.4% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Extreme sport, Google Drive, Hair Extensions, Radio-controlled car, Volkswagen ID.4.

The average BMW Z4 (E89) fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Extreme sport, Google Drive, Hair Extensions, with strongest over-indexing on Extreme sport (4.59× the country average). Demographically, the BMW Z4 (E89) audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW Z4 (E89) fans

Demographic split for BMW Z4 (E89) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age35.1
Estimated audience size374,967

Audience persona

The typical BMW Z4 (E89) fan in United States is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Top regions in United States

Top regions ranked by reach for BMW Z4 (E89) in United States
RegionReachAffinity
California68,4401.66×
Texas40,7461.26×
Florida37,1211.46×
New York23,6691.13×
Georgia14,1071.22×
Illinois13,1801.06×
North Carolina12,9931.15×
Pennsylvania12,4280.98×
New Jersey12,1921.28×
Ohio11,6251.01×
Virginia11,6051.27×
Washington10,9871.46×
Arizona10,7981.41×
Michigan8,6730.88×
Massachusetts8,4951.15×
Tennessee7,7461.03×
Maryland7,1281.11×
Colorado6,4781.1×
Indiana6,3310.92×
South Carolina5,7661.02×
Missouri5,5190.91×
Alabama5,1740.99×
Oregon4,7271.1×
Connecticut4,6301.23×
Minnesota4,6100.86×
Wisconsin4,5640.81×
Kentucky4,2700.91×
Nevada4,2631.18×
Louisiana3,6070.75×
Oklahoma3,5890.86×
Utah3,5801.07×
Arkansas2,8860.93×
Kansas2,6030.88×
Iowa2,4790.8×
Mississippi1,9200.62×
Hawaii1,8841.17×
New Mexico1,8230.97×
Idaho1,7260.92×
New Hampshire1,6211.1×
Nebraska1,5820.84×
West Virginia1,2500.72×
Washington, District of Columbia1,2361.1×
Rhode Island1,1570.97×
Maine1,0550.79×
Delaware8830.85×
Montana6740.65×
Alaska6510.81×
South Dakota6060.7×
Vermont5410.82×
North Dakota4420.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW Z4 (E89) audience
BrandAffinityCategory
Extreme sport4.59×Sports
Google Drive2.12×Technology & Electronics
Hair Extensions2.63×Beauty & Wellness
Radio-controlled car5.26×Kids & Family
Volkswagen ID.413×Cars & Mobility
Road movie5.23×Movies & TV
Digital camera3.29×Technology & Electronics
Motorcycles2.04×Cars & Mobility
Electronic dance music2.32×Music & Radio
Manga1.94×Literature
Toyota Tundra4.67×Cars & Mobility
Anime and manga fandom2.05×Literature
Mobile game1.51×Games
Judo3.11×Sports
Epic Games2.89×Games
Intel4.2×Technology & Electronics
Action-adventure game2.26×Games
Action role-playing game2.64×Games
Cadillac Escalade5.06×Cars & Mobility
Collectible card game2.5×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW Z4 (E89) audience
TraitClusterScore
Risk AppetiteTHRILL3.86
Urban LifestyleOPEN2.41
Career OrientationPOWER1.5
Sports ActivityPOWER1.46
Need for SecurityCONSERVATISM1.46
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for BMW Z4 (E89)
CountryShare
Japan15.6%
Brazil15.6%
India9.2%

See BMW Z4 (E89) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW Z4 (E89) have in United States?

BMW Z4 (E89) has an estimated audience of 374,967 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW Z4 (E89) fans?

48.6% of BMW Z4 (E89) fans are female, 51.4% are male, with an average age of 35.1 years.

Which brands do BMW Z4 (E89) fans like most?

BMW Z4 (E89) fans show strongest brand affinity for Extreme sport (4.59×), Google Drive (2.12×), and Hair Extensions (2.63×) over the country average.

Where do BMW Z4 (E89) fans live in United States?

BMW Z4 (E89) fans in United States are most concentrated in California (reach 68,440), Texas (reach 40,746), and Florida (reach 37,121). These three regions account for the largest share of the active audience.

What other brands do BMW Z4 (E89) fans also like?

Beyond BMW Z4 (E89) itself, the audience over-indexes on Google Drive (2.12×), Hair Extensions (2.63×), Radio-controlled car (5.26×), and Volkswagen ID.4 (13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Z4 (E89). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.