Rascasse Audience Intelligence

BMW Z4 (E89) Audience in United States

A data profile of the people who buy, follow and care about BMW Z4 (E89) in United States — modelled from more than twelve digital signal sources. BMW Z4 (E89) has an estimated audience of 371,137 people in United States.

#307among Car type in United States#354among Car Model in United States#1172in Cars & Mobility

The average BMW Z4 (E89) fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Extreme sport, Google Drive, Road movie, with strongest over-indexing on Extreme sport (4.02× the country average).

Demographically, the BMW Z4 (E89) audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW Z4 (E89) fan in United States is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW Z4 (E89) profile in United States.

Audience size
371K
in United States
Gender
48.6%♀
51.4% male
Age
35.1
average years
Country rank
#43259
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW Z4 (E89) fans

48.6% are female, 51.4% are male, average age 35.1.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for BMW Z4 (E89) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age35.1
Estimated audience size371,137
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the BMW Z4 (E89) audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3917%
40-4920%
50+12%
Fig. 04

Worldwide distribution

8.9%

of the worldwide BMW Z4 (E89) audience comes from United States.

Worldwide audience distribution share by country for BMW Z4 (E89)
CountryShare
Japan17.8%
India11.1%
United States8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW Z4 (E89) audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW Z4 (E89) fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.59×
02Florida~40K1.43×
03Washington~10K1.40×
04Arizona~10K1.39×
05New Jersey~10K1.24×
06Connecticut~5K1.23×
07Virginia~10K1.22×
08Texas~40K1.19×
09Georgia~10K1.19×
10Hawaii~2K1.18×
11Nevada~4K1.17×
12New Hampshire~2K1.13×
13North Carolina~10K1.12×
14Massachusetts~8K1.12×
15Maryland~7K1.10×
16Oregon~5K1.09×
17Washington, District of Columbia~1K1.09×
18Colorado~6K1.08×
19New York~20K1.06×
20Utah~4K1.06×
21Tennessee~8K1.03×
22South Carolina~6K1.03×
23Illinois~10K1.02×
24Alabama~5K1.01×
25Rhode Island~1K1.01×
26New Mexico~2K1.00×
27Pennsylvania~10K0.98×
28Ohio~10K0.96×
29Arkansas~3K0.96×
30Idaho~2K0.94×
31Delaware<1K0.93×
32Kentucky~4K0.91×
33Indiana~6K0.90×
34Missouri~5K0.90×
35Kansas~3K0.90×
36Alaska<1K0.90×
37Vermont<1K0.90×
38Michigan~9K0.88×
39Oklahoma~4K0.88×
40Nebraska~2K0.86×
41Minnesota~5K0.84×
42Maine~1K0.84×
43Wisconsin~5K0.82×
44Iowa~2K0.81×
45West Virginia~1K0.80×
46Louisiana~4K0.78×
47South Dakota<1K0.78×
48Montana<1K0.72×
49North Dakota<1K0.71×
50Mississippi~2K0.68×
Fig. 06

Affinity by region

Affinity by region — BMW Z4 (E89), United States
0.68×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW Z4 (E89) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW Z4 (E89) audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden8.20×
02ParaglidingSports6.38×
03Road movieMovies & TV5.89×
04Radio-controlled carKids & Family5.34×
05Extreme sportSports4.02×
06IntelTechnology & Electronics2.96×
07Graphic novelLiterature2.83×
08ParachutingSports2.83×
09Street artArts & Culture2.78×
10BirdwatchingPets & Animals2.53×
11Digital cameraTechnology & Electronics2.41×
12JudoSports2.30×
13Google DriveTechnology & Electronics2.22×
14Electronic dance musicMusic & Radio2.14×
15Action-adventure gameGames2.14×
16Unique GiftsShopping1.87×
17Computer securityBusiness & Career1.80×
18Massively multiplayer online gamesGames1.66×
19MotorcyclesCars & Mobility1.53×
20Motivational speakingBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW Z4 (E89) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW Z4 (E89) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.09×
Urban LifestyleOPEN2.78×
Need for SecurityCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW Z4 (E89) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.54×
MindfulnessBALANCE0.90×
TraditionCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW Z4 (E89) have in United States?

BMW Z4 (E89) has an estimated audience of 371,137 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW Z4 (E89) fans?

48.6% of BMW Z4 (E89) fans are female, 51.4% are male, with an average age of 35.1 years.

03

Which brands do BMW Z4 (E89) fans like most?

BMW Z4 (E89) fans show strongest brand affinity for Extreme sport (4.02×), Google Drive (2.22×), and Road movie (5.89×) over the country average.

04

Where do BMW Z4 (E89) fans live in United States?

BMW Z4 (E89) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BMW Z4 (E89) fans also like?

Beyond BMW Z4 (E89) itself, the audience over-indexes on Google Drive (2.22×), Road movie (5.89×), Radio-controlled car (5.34×), and Electronic dance music (2.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Z4 (E89). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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