Rascasse Audience Intelligence

Boodles (company) Target Market in United States

A data profile of the people who buy, follow and care about Boodles (company) in United States — modelled from more than twelve digital signal sources. Boodles (company) has an estimated audience of 449,431 people in United States.

#4029among Brand in United States#1377in Fashion & Accessoires

The average Boodles (company) fan in United States is 35.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cracker Barrel Old Country Store, Ingram Micro, Dollar Tree, with strongest over-indexing on Cracker Barrel Old Country Store (11.26× the country average).

Demographically, the Boodles (company) audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boodles (company) fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Cracker Barrel Old Country Store.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boodles (company) profile in United States.

Audience size
449K
in United States
Gender
65.4%♀
34.6% male
Age
35.3
average years
Country rank
#38956
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boodles (company)

65.4% are female, 34.6% are male, average age 35.3.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Boodles (company) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age35.3
Estimated audience size449,431
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Boodles (company) audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3918%
40-4915%
50+16%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Boodles (company) audience comes from United States.

Worldwide audience distribution share by country for Boodles (company)
CountryShare
United States42.8%
United Kingdom22.1%
South Africa18.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boodles (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Boodles (company) customers by region in United States
#RegionReachAffinity×
01Mississippi~7K2.07×
02Texas~70K2.03×
03North Carolina~20K1.87×
04South Dakota~2K1.77×
05Louisiana~9K1.64×
06Georgia~20K1.51×
07South Carolina~9K1.48×
08Indiana~10K1.45×
09Alabama~8K1.41×
10Michigan~20K1.40×
11Arkansas~5K1.38×
12Florida~40K1.35×
13North Dakota~1K1.34×
14Oklahoma~6K1.32×
15Iowa~4K1.29×
16Arizona~10K1.19×
17Kentucky~6K1.17×
18New Mexico~2K1.16×
19Illinois~10K1.06×
20New Jersey~10K1.06×
21Missouri~7K1.05×
22Pennsylvania~10K1.03×
23Delaware~1K1.02×
24Nebraska~2K1.01×
25Ohio~10K1.00×
26Washington~8K0.99×
27Idaho~2K0.99×
28Montana~1K0.93×
29Wisconsin~6K0.88×
30Wyoming<1K0.87×
31California~40K0.86×
32Tennessee~7K0.84×
33Hawaii~2K0.83×
34Kansas~3K0.78×
35Alaska<1K0.78×
36West Virginia~2K0.76×
37Utah~3K0.75×
38Maryland~5K0.72×
39Connecticut~3K0.72×
40Maine~1K0.71×
41New York~20K0.67×
42Washington, District of Columbia<1K0.66×
43Rhode Island<1K0.65×
44Minnesota~4K0.64×
45Virginia~6K0.63×
46Oregon~3K0.63×
47Nevada~3K0.62×
48New Hampshire~1K0.62×
49Massachusetts~5K0.55×
50Colorado~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Boodles (company), United States
0.54×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boodles (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boodles (company) audience
#·InterestCategoryAffinity×
01Ingram MicroTechnology & Electronics72.14×
02Fried pickleFood & Beverages53.05×
03Iberostar Hotels & ResortsTravel & Leisure23.50×
04Baume et MercierFashion & Accessoires20.00×
05Digi-KeyTechnology & Electronics18.13×
06Dionne WarwickMusic & Radio14.62×
07childish gambinoMovies & TV13.09×
08Cracker Barrel Old Country StoreFood & Beverages11.26×
09Randy JacksonMovies & TV8.39×
10CalisthenicsSports7.90×
11Firestone Complete Auto CareCars & Mobility7.01×
12Kay JewelersFashion & Accessoires6.33×
13Nail artBeauty & Wellness4.27×
14Dollar TreeShopping3.81×
15Nail polishBeauty & Wellness3.81×
16Catherine O'HaraMovies & TV3.62×
17FedExBusiness & Career3.53×
18BrewingFood & Beverages2.75×
19Mortgage loansBusiness & Career2.29×
20PinterestInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boodles (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boodles (company) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.22×
PatriotismCONSERVATISM1.82×
Quality AwarenessPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boodles (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boodles (company)'s target market in United States?

Boodles (company)'s target market in United States covers an estimated 449,431 people, concentrated in Texas and California.

02

What is the gender split and age of Boodles (company) customers?

65.4% of the Boodles (company) audience are female, 34.6% are male, with an average age of 35.3 years.

03

Which brands do Boodles (company) fans like most?

Boodles (company) fans show strongest brand affinity for Cracker Barrel Old Country Store (11.26×), Ingram Micro (72.14×), and Dollar Tree (3.81×) over the country average.

04

Where do Boodles (company) fans live in United States?

Boodles (company) fans in United States are most concentrated in Texas (reach ~70K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boodles (company) fans also like?

Beyond Boodles (company) itself, the audience over-indexes on Ingram Micro (72.14×), Dollar Tree (3.81×), Fried pickle (53.05×), and Kay Jewelers (6.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boodles (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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