Boodles (company) Audience in United States

Boodles (company) logo

Boodles (company) has an estimated audience of 422,249 people in United States. 65.4% are female, 34.6% are male, average age 35.3. Top regions: Florida, Texas, California. Top brand affinities: childish gambino, Cracker Barrel Old Country Store, Wedding dress, Dollar Tree, Ingram Micro.

The average Boodles (company) fan in United States is 35.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include childish gambino, Cracker Barrel Old Country Store, Wedding dress, with strongest over-indexing on childish gambino (130.43× the country average). Demographically, the Boodles (company) audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Boodles (company) fans

Demographic split for Boodles (company) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age35.3
Estimated audience size422,249

Audience persona

The typical Boodles (company) fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for childish gambino.

Top regions in United States

Top regions ranked by reach for Boodles (company) in United States
RegionReachAffinity
Florida61,7822.16×
Texas61,6521.7×
California36,9490.8×
Georgia21,1961.63×
New York19,4890.83×
Michigan19,4341.76×
North Carolina18,5091.46×
Illinois12,8220.91×
Washington12,7641.51×
Pennsylvania12,1490.85×
Ohio11,3730.87×
Tennessee10,3551.22×
Louisiana10,2581.88×
New Jersey9,7540.91×
Arizona9,1661.06×
South Carolina8,9001.4×
Indiana8,1591.06×
Virginia7,7720.76×
Mississippi6,3841.84×
Massachusetts5,8710.71×
Maryland5,7230.79×
Kentucky5,6031.06×
Missouri5,5640.82×
Wisconsin5,0530.8×
Oklahoma4,5250.97×
Alabama4,4960.76×
Minnesota4,4100.73×
Colorado4,2150.63×
Iowa3,6081.04×
Oregon3,3960.7×
Arkansas3,3090.95×
Connecticut3,2960.78×
Utah2,9220.77×
Kansas2,7120.81×
Nevada2,4410.6×
South Dakota2,3222.38×
Idaho2,2631.07×
New Mexico2,1711.03×
Nebraska2,0520.97×
West Virginia1,8490.94×
Hawaii1,4890.82×
North Dakota9661.11×
Washington, District of Columbia9630.76×
Montana8450.72×
New Hampshire8190.49×
Maine7720.51×
Delaware6260.54×
Rhode Island6070.45×
Wyoming4860.78×
Alaska4380.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boodles (company) audience
BrandAffinityCategory
childish gambino130.43×Movies & TV
Cracker Barrel Old Country Store8.33×Food & Beverages
Wedding dress6.12×Fashion & Accessoires
Dollar Tree2.75×Shopping
Ingram Micro46.09×Technology & Electronics
Nail art4.15×Beauty & Wellness
Beetlejuice2.71×Movies & TV
PSV Eindhoven20×Sports
Kay Jewelers5.08×Fashion & Accessoires
Calisthenics6.37×Sports
Kia Sportage10.84×Cars & Mobility
Nail polish3.55×Beauty & Wellness
Lil Uzi Vert10.69×Music & Radio
Fried pickle27.69×Food & Beverages
Iberostar Hotels & Resorts21.06×Travel & Leisure
Scooby-Doo2.45×Movies & TV
Baume et Mercier14.86×Fashion & Accessoires
Eyebrow2.93×Beauty & Wellness
Commodores15.43×Music & Radio
CarGurus2.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boodles (company) audience
TraitClusterScore
Luxury OrientationPREMIUM1.89
Family OrientationCONSERVATISM1.6
Quality AwarenessPREMIUM1.53
SustainabilityBALANCE1.33
Career OrientationPOWER1.26
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Boodles (company)
CountryShare
United States41.5%
United Kingdom22.4%
South Africa19.0%

See Boodles (company) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Boodles (company) have in United States?

Boodles (company) has an estimated audience of 422,249 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Boodles (company) fans?

65.4% of Boodles (company) fans are female, 34.6% are male, with an average age of 35.3 years.

Which brands do Boodles (company) fans like most?

Boodles (company) fans show strongest brand affinity for childish gambino (130.43×), Cracker Barrel Old Country Store (8.33×), and Wedding dress (6.12×) over the country average.

Where do Boodles (company) fans live in United States?

Boodles (company) fans in United States are most concentrated in Florida (reach 61,782), Texas (reach 61,652), and California (reach 36,949). These three regions account for the largest share of the active audience.

What other brands do Boodles (company) fans also like?

Beyond Boodles (company) itself, the audience over-indexes on Cracker Barrel Old Country Store (8.33×), Wedding dress (6.12×), Dollar Tree (2.75×), and Ingram Micro (46.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boodles (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.