Rascasse Audience Intelligence

Booker T. Washington Audience in United States

A data profile of the people who buy, follow and care about Booker T. Washington in United States — modelled from more than twelve digital signal sources. Booker T. Washington has an estimated audience of 1,397,118 people in United States.

The average Booker T. Washington fan in United States is 41.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include FedEx, McDonald's, Elderly care, with strongest over-indexing on FedEx (5.31× the country average).

Demographically, the Booker T. Washington audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Booker T. Washington fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Booker T. Washington profile in United States.

Audience size
1.4M
in United States
Gender
60.4%
39.6% male
Age
41.7
average years
Country rank
#18715
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Booker T. Washington fans

60.4% are female, 39.6% are male, average age 41.7.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Booker T. Washington audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.7
Estimated audience size1,397,118
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Booker T. Washington audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Booker T. Washington audience comes from United States.

Worldwide audience distribution share by country for Booker T. Washington
CountryShare
United States98.6%
Germany1.0%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Booker T. Washington audience in United States is strongest.

Fig. 05

Top regions by affinity

Booker T. Washington fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K2.57×
02Georgia~90K2.03×
03Louisiana~40K2.03×
04Virginia~70K1.99×
05Mississippi~20K1.96×
06Oklahoma~30K1.66×
07West Virginia~10K1.54×
08Washington, District of Columbia~6K1.54×
09South Carolina~30K1.34×
10Tennessee~40K1.32×
11Maryland~30K1.32×
12North Carolina~50K1.31×
13Florida~100K1.30×
14Texas~100K1.25×
15Delaware~5K1.25×
16Arkansas~10K1.10×
17Kentucky~20K1.07×
18New York~80K0.99×
19Pennsylvania~50K0.97×
20Illinois~40K0.95×
21Michigan~30K0.94×
22New Jersey~30K0.94×
23Indiana~20K0.93×
24Missouri~20K0.93×
25Connecticut~10K0.93×
26South Dakota~3K0.87×
27Kansas~9K0.86×
28Ohio~30K0.82×
29Nebraska~5K0.78×
30California~100K0.77×
31New Mexico~5K0.77×
32Arizona~20K0.73×
33Massachusetts~20K0.73×
34Vermont~2K0.73×
35Rhode Island~3K0.72×
36Alaska~2K0.71×
37Iowa~8K0.69×
38Washington~20K0.68×
39Wisconsin~10K0.68×
40North Dakota~2K0.68×
41Minnesota~10K0.67×
42Idaho~5K0.67×
43Utah~8K0.66×
44Montana~3K0.66×
45Nevada~9K0.65×
46Maine~3K0.65×
47New Hampshire~3K0.63×
48Oregon~10K0.62×
49Hawaii~4K0.61×
50Colorado~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Booker T. Washington, United States
0.59×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Booker T. Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Booker T. Washington audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society11.16×
02Elderly careHealth9.87×
03United States national football teamSports7.91×
04FedExBusiness & Career5.31×
05LinkedInInternet & Social Media4.02×
06Weather forecastingHome & Garden3.94×
07Renewable energyBusiness & Career3.86×
08InnovationBusiness & Career3.35×
09Solar energyHome & Garden2.98×
10Apple TVMovies & TV2.79×
11McDonald'sFood & Beverages2.55×
12TMZInternet & Social Media2.45×
13TV talkshowsMovies & TV2.12×
14United States Postal ServiceBusiness & Career1.99×
15Mortgage loansBusiness & Career1.99×
16PodcastMusic & Radio1.96×
17PinterestInternet & Social Media1.93×
18AirbnbTravel & Leisure1.75×
19BarbecueFood & Beverages1.71×
20ReligionBusiness & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Booker T. Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Booker T. Washington audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.78×
PatriotismCONSERVATISM1.86×
Convenience OrientationPREMIUM1.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Booker T. Washington audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.85×
Healthy LifestyleBALANCE0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Booker T. Washington have in United States?

Booker T. Washington has an estimated audience of 1,397,118 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Booker T. Washington fans?

60.4% of Booker T. Washington fans are female, 39.6% are male, with an average age of 41.7 years.

03

Which brands do Booker T. Washington fans like most?

Booker T. Washington fans show strongest brand affinity for FedEx (5.31×), McDonald's (2.55×), and Elderly care (9.87×) over the country average.

04

Where do Booker T. Washington fans live in United States?

Booker T. Washington fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Booker T. Washington fans also like?

Beyond Booker T. Washington itself, the audience over-indexes on McDonald's (2.55×), Elderly care (9.87×), Renewable energy (3.86×), and Nobel Peace Prize (11.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Booker T. Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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