A data profile of the people who buy, follow and care about Booker T. Washington in United States — modelled from more than twelve digital signal sources. Booker T. Washington has an estimated audience of 1,397,118 people in United States.
The average Booker T. Washington fan in United States is 41.7 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include FedEx, McDonald's, Elderly care, with strongest over-indexing on FedEx (5.31× the country average).
Demographically, the Booker T. Washington audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Booker T. Washington fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Booker T. Washington profile in United States.
60.4% are female, 39.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 41.7 |
| Estimated audience size | 1,397,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
Where the Booker T. Washington audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~50K | 2.57× | |
| 02 | Georgia | ~90K | 2.03× | |
| 03 | Louisiana | ~40K | 2.03× | |
| 04 | Virginia | ~70K | 1.99× | |
| 05 | Mississippi | ~20K | 1.96× | |
| 06 | Oklahoma | ~30K | 1.66× | |
| 07 | West Virginia | ~10K | 1.54× | |
| 08 | Washington, District of Columbia | ~6K | 1.54× | |
| 09 | South Carolina | ~30K | 1.34× | |
| 10 | Tennessee | ~40K | 1.32× | |
| 11 | Maryland | ~30K | 1.32× | |
| 12 | North Carolina | ~50K | 1.31× | |
| 13 | Florida | ~100K | 1.30× | |
| 14 | Texas | ~100K | 1.25× | |
| 15 | Delaware | ~5K | 1.25× | |
| 16 | Arkansas | ~10K | 1.10× | |
| 17 | Kentucky | ~20K | 1.07× | |
| 18 | New York | ~80K | 0.99× | |
| 19 | Pennsylvania | ~50K | 0.97× | |
| 20 | Illinois | ~40K | 0.95× | |
| 21 | Michigan | ~30K | 0.94× | |
| 22 | New Jersey | ~30K | 0.94× | |
| 23 | Indiana | ~20K | 0.93× | |
| 24 | Missouri | ~20K | 0.93× | |
| 25 | Connecticut | ~10K | 0.93× | |
| 26 | South Dakota | ~3K | 0.87× | |
| 27 | Kansas | ~9K | 0.86× | |
| 28 | Ohio | ~30K | 0.82× | |
| 29 | Nebraska | ~5K | 0.78× | |
| 30 | California | ~100K | 0.77× | |
| 31 | New Mexico | ~5K | 0.77× | |
| 32 | Arizona | ~20K | 0.73× | |
| 33 | Massachusetts | ~20K | 0.73× | |
| 34 | Vermont | ~2K | 0.73× | |
| 35 | Rhode Island | ~3K | 0.72× | |
| 36 | Alaska | ~2K | 0.71× | |
| 37 | Iowa | ~8K | 0.69× | |
| 38 | Washington | ~20K | 0.68× | |
| 39 | Wisconsin | ~10K | 0.68× | |
| 40 | North Dakota | ~2K | 0.68× | |
| 41 | Minnesota | ~10K | 0.67× | |
| 42 | Idaho | ~5K | 0.67× | |
| 43 | Utah | ~8K | 0.66× | |
| 44 | Montana | ~3K | 0.66× | |
| 45 | Nevada | ~9K | 0.65× | |
| 46 | Maine | ~3K | 0.65× | |
| 47 | New Hampshire | ~3K | 0.63× | |
| 48 | Oregon | ~10K | 0.62× | |
| 49 | Hawaii | ~4K | 0.61× | |
| 50 | Colorado | ~10K | 0.59× |
The strongest cross-interests of the Booker T. Washington audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 11.16× | ||
| 02 | Elderly care | Health | 9.87× | ||
| 03 | United States national football team | Sports | 7.91× | ||
| 04 | FedEx | Business & Career | 5.31× | ||
| 05 | Internet & Social Media | 4.02× | |||
| 06 | Weather forecasting | Home & Garden | 3.94× | ||
| 07 | Renewable energy | Business & Career | 3.86× | ||
| 08 | Innovation | Business & Career | 3.35× | ||
| 09 | Solar energy | Home & Garden | 2.98× | ||
| 10 | Apple TV | Movies & TV | 2.79× | ||
| 11 | McDonald's | Food & Beverages | 2.55× | ||
| 12 | TMZ | Internet & Social Media | 2.45× | ||
| 13 | TV talkshows | Movies & TV | 2.12× | ||
| 14 | United States Postal Service | Business & Career | 1.99× | ||
| 15 | Mortgage loans | Business & Career | 1.99× | ||
| 16 | Podcast | Music & Radio | 1.96× | ||
| 17 | Internet & Social Media | 1.93× | |||
| 18 | Airbnb | Travel & Leisure | 1.75× | ||
| 19 | Barbecue | Food & Beverages | 1.71× | ||
| 20 | Religion | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.78× | |
| Patriotism | CONSERVATISM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Sustainability | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Booker T. Washington has an estimated audience of 1,397,118 people in United States, concentrated in Texas and Florida.
60.4% of Booker T. Washington fans are female, 39.6% are male, with an average age of 41.7 years.
Booker T. Washington fans show strongest brand affinity for FedEx (5.31×), McDonald's (2.55×), and Elderly care (9.87×) over the country average.
Booker T. Washington fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Booker T. Washington itself, the audience over-indexes on McDonald's (2.55×), Elderly care (9.87×), Renewable energy (3.86×), and Nobel Peace Prize (11.16×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Booker T. Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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