Booker T. Washington Audience in United States

Booker T. Washington logo

Booker T. Washington has an estimated audience of 1,373,490 people in United States. 60.4% are female, 39.6% are male, average age 41.7. Top regions: Texas, Florida, California. Top brand affinities: Indeed.com, Google Maps, Capital One, Autism Awareness, Diabetes mellitus awareness.

The average Booker T. Washington fan in United States is 41.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (5.51× the country average). Demographically, the Booker T. Washington audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Author

Demographics of Booker T. Washington fans

Demographic split for Booker T. Washington audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.7
Estimated audience size1,373,490

Audience persona

The typical Booker T. Washington fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Booker T. Washington in United States
RegionReachAffinity
Texas150,6461.28×
Florida143,0881.54×
California119,9240.79×
Georgia84,2751.99×
New York79,8351.04×
Virginia65,5071.96×
North Carolina55,8801.35×
Alabama48,4942.53×
Pennsylvania42,4060.92×
Tennessee41,3861.5×
Illinois40,9060.89×
Louisiana35,0721.98×
Ohio35,0240.83×
Maryland33,0551.4×
Michigan32,4840.9×
New Jersey28,8900.83×
South Carolina28,3511.37×
Oklahoma25,8631.7×
Mississippi23,3902.07×
Indiana22,1940.88×
Massachusetts21,9790.81×
Washington20,5690.75×
Missouri19,9890.9×
Arizona19,8630.71×
Kentucky15,4350.9×
Colorado13,2950.61×
Wisconsin13,1310.64×
Connecticut13,0700.95×
Minnesota13,0220.66×
Arkansas12,2101.08×
West Virginia10,1721.59×
Oregon9,8960.63×
Utah9,0740.74×
Nevada8,3400.63×
Kansas8,1840.76×
Iowa7,3640.65×
Washington, District of Columbia7,1761.74×
New Mexico5,4600.79×
Nebraska4,4510.65×
Delaware4,3841.16×
Idaho4,3510.63×
New Hampshire3,0070.56×
Maine2,9850.61×
Hawaii2,8200.48×
Rhode Island2,7270.62×
Montana2,1060.55×
North Dakota1,5460.55×
Alaska1,5090.51×
Vermont1,4570.6×
South Dakota1,4280.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Booker T. Washington audience
BrandAffinityCategory
Indeed.com5.51×Business & Career
Google Maps4.65×Internet & Social Media
Capital One4.05×Business & Career
Autism Awareness8.27×Health
Diabetes mellitus awareness5.79×Health
Khan Academy6.26×Business & Career
Singer-songwriter2.95×Music & Radio
Microblogging5.99×Technology & Electronics
CarGurus3.79×Cars & Mobility
United States Postal Service2.54×Business & Career
Circle K3.91×Shopping
AccuWeather3.55×Home & Garden
MSN2.18×News
Kia Sportage11.16×Cars & Mobility
Enterprise Rent-A-Car3.18×Cars & Mobility
LinkedIn1.93×Internet & Social Media
Google News3.05×News
Income tax6.19×Business & Career
Fast food1.83×Food & Beverages
Hobby Lobby1.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Booker T. Washington audience
TraitClusterScore
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.39
Risk AppetiteTHRILL1.37
Family OrientationCONSERVATISM1.34
Early Adopter MentalityPOWER1.33
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Booker T. Washington
CountryShare
United States98.6%
Germany1.0%
Italy0.3%

See Booker T. Washington audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Booker T. Washington have in United States?

Booker T. Washington has an estimated audience of 1,373,490 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Booker T. Washington fans?

60.4% of Booker T. Washington fans are female, 39.6% are male, with an average age of 41.7 years.

Which brands do Booker T. Washington fans like most?

Booker T. Washington fans show strongest brand affinity for Indeed.com (5.51×), Google Maps (4.65×), and Capital One (4.05×) over the country average.

Where do Booker T. Washington fans live in United States?

Booker T. Washington fans in United States are most concentrated in Texas (reach 150,646), Florida (reach 143,088), and California (reach 119,924). These three regions account for the largest share of the active audience.

What other brands do Booker T. Washington fans also like?

Beyond Booker T. Washington itself, the audience over-indexes on Google Maps (4.65×), Capital One (4.05×), Autism Awareness (8.27×), and Diabetes mellitus awareness (5.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Booker T. Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.