Bosley Audience in United States
Bosley has an estimated audience of 262,484 people in United States. 43.1% are female, 56.9% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, BB cream, Microblogging, Singer-songwriter.
The average Bosley fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, BB cream, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bosley audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Bosley fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 39.1 |
| Estimated audience size | 262,484 |
Audience persona
The typical Bosley fan in United States is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,732 | 1.41× |
| Texas | 21,873 | 0.97× |
| Florida | 16,683 | 0.94× |
| New York | 13,963 | 0.95× |
| Illinois | 9,189 | 1.05× |
| Ohio | 8,700 | 1.08× |
| Pennsylvania | 8,358 | 0.95× |
| Georgia | 7,917 | 0.98× |
| North Carolina | 7,317 | 0.93× |
| Arizona | 6,584 | 1.23× |
| Michigan | 6,243 | 0.91× |
| Virginia | 6,241 | 0.98× |
| New Jersey | 5,995 | 0.9× |
| Washington | 5,914 | 1.12× |
| Tennessee | 5,176 | 0.98× |
| Maryland | 4,901 | 1.09× |
| Indiana | 4,578 | 0.95× |
| Massachusetts | 4,576 | 0.88× |
| West Virginia | 4,560 | 3.73× |
| Missouri | 4,111 | 0.97× |
| Kansas | 3,910 | 1.89× |
| Kentucky | 3,885 | 1.18× |
| Colorado | 3,752 | 0.91× |
| Louisiana | 3,743 | 1.11× |
| Alabama | 3,640 | 0.99× |
| South Carolina | 3,492 | 0.88× |
| Wisconsin | 3,469 | 0.88× |
| Minnesota | 3,373 | 0.9× |
| Nevada | 3,125 | 1.23× |
| Oregon | 3,058 | 1.02× |
| Oklahoma | 2,843 | 0.98× |
| Connecticut | 2,176 | 0.83× |
| Mississippi | 2,168 | 1× |
| Iowa | 2,052 | 0.95× |
| Arkansas | 2,037 | 0.94× |
| Utah | 1,905 | 0.81× |
| Nebraska | 1,333 | 1.01× |
| New Mexico | 1,119 | 0.85× |
| Idaho | 1,080 | 0.82× |
| Hawaii | 880 | 0.78× |
| Washington, District of Columbia | 744 | 0.94× |
| New Hampshire | 666 | 0.64× |
| Maine | 602 | 0.64× |
| Rhode Island | 575 | 0.69× |
| South Dakota | 561 | 0.93× |
| Montana | 539 | 0.74× |
| Alaska | 481 | 0.86× |
| Delaware | 441 | 0.61× |
| North Dakota | 417 | 0.77× |
| Wyoming | 264 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| BB cream | 20.29× | Beauty & Wellness |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Horoscope | 11.12× | Health |
| Income tax | 13.19× | Business & Career |
| Planet Fitness | 4.17× | Sports |
| Luxury Travel | 12.34× | Travel & Leisure |
| Management of hair loss | 18.1× | Beauty & Wellness |
| Bachelor of Business Administration | 36.39× | Business & Career |
| Day trading | 11.18× | Business & Career |
| Term life insurance | 14.72× | Business & Career |
| Whole grain | 12.33× | Food & Beverages |
| Prepackaged meal | 13.34× | Food & Beverages |
| Roulette | 11.88× | Games |
| Blended whiskey | 9.95× | Food & Beverages |
| Claude Monet | 21.16× | Arts & Culture |
| Great Clips | 4.56× | Beauty & Wellness |
| Bass guitar | 3.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 4.34 |
| Luxury Orientation | PREMIUM | 3.65 |
| Pet Ownership | JOY | 3.25 |
| Risk Appetite | THRILL | 2.42 |
| Mindfulness | BALANCE | 1.77 |
| Price Sensitivity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 52.7% |
| United States | 26.4% |
| Japan | 5.9% |
See Bosley audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Bosley have in United States?
Bosley has an estimated audience of 262,484 people in United States, concentrated in California and Texas.
What is the gender split and age of Bosley fans?
43.1% of Bosley fans are female, 56.9% are male, with an average age of 39.1 years.
Which brands do Bosley fans like most?
Bosley fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and BB cream (20.29×) over the country average.
Where do Bosley fans live in United States?
Bosley fans in United States are most concentrated in California (reach 40,732), Texas (reach 21,873), and Florida (reach 16,683). These three regions account for the largest share of the active audience.
What other brands do Bosley fans also like?
Beyond Bosley itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), BB cream (20.29×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bosley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.