Rascasse Audience Intelligence

Bosley Target Market in United States

A data profile of the people who buy, follow and care about Bosley in United States — modelled from more than twelve digital signal sources. Bosley has an estimated audience of 268,061 people in United States.

#36among Hair care in United States#5308among Brand in United States#500in Beauty & Wellness

The average Bosley fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Management of hair loss, BB cream, Christina Applegate, with strongest over-indexing on Management of hair loss (45.35× the country average).

Demographically, the Bosley audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bosley fan in United States is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Management of hair loss.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bosley profile in United States.

Audience size
268K
in United States
Gender
43.1%♀
56.9% male
Age
39.1
average years
Country rank
#51145
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bosley

43.1% are female, 56.9% are male, average age 39.1.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Bosley audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.1
Estimated audience size268,061
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Bosley audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Bosley audience comes from United States.

Worldwide audience distribution share by country for Bosley
CountryShare
Canada53.3%
United States26.0%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bosley audience in United States is strongest.

Fig. 05

Top regions by affinity

Bosley customers by region in United States
#RegionReachAffinity×
01West Virginia~5K3.74×
02Kansas~3K1.65×
03California~40K1.48×
04Nevada~3K1.19×
05Arizona~6K1.18×
06Washington~6K1.14×
07Kentucky~4K1.13×
08Tennessee~6K1.06×
09Louisiana~4K1.06×
10Texas~20K1.05×
11Illinois~9K1.05×
12Maryland~5K1.03×
13Ohio~8K1.02×
14Oregon~3K1.00×
15Nebraska~1K1.00×
16Alabama~4K0.98×
17Oklahoma~3K0.98×
18Mississippi~2K0.98×
19New Mexico~1K0.96×
20South Dakota<1K0.96×
21Alaska<1K0.96×
22Missouri~4K0.95×
23Arkansas~2K0.95×
24Virginia~6K0.94×
25Washington, District of Columbia<1K0.94×
26North Dakota<1K0.94×
27Pennsylvania~8K0.93×
28Georgia~7K0.92×
29North Carolina~7K0.92×
30Colorado~4K0.92×
31Iowa~2K0.92×
32Idaho~1K0.92×
33Florida~20K0.91×
34New York~10K0.91×
35Michigan~6K0.91×
36Indiana~4K0.91×
37New Jersey~6K0.90×
38Wisconsin~4K0.89×
39Montana<1K0.89×
40Hawaii<1K0.88×
41Vermont<1K0.88×
42Massachusetts~4K0.87×
43South Carolina~3K0.87×
44Minnesota~3K0.87×
45Rhode Island<1K0.87×
46Connecticut~2K0.86×
47Delaware<1K0.85×
48Maine<1K0.84×
49Utah~2K0.83×
50New Hampshire<1K0.83×
Fig. 06

Affinity by region

Affinity by region — Bosley, United States
0.83×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bosley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bosley audience
#·InterestCategoryAffinity×
01Management of hair lossBeauty & Wellness45.35×
02BB creamBeauty & Wellness23.57×
03De'LonghiHome & Garden20.00×
04Claude MonetArts & Culture16.29×
05AflacBusiness & Career14.59×
06Christina ApplegateMovies & TV12.25×
07CC creamBeauty & Wellness10.88×
08LidlShopping5.96×
09Veterinary medicineBusiness & Career3.00×
10Nonprofit organizationPolitics & Society2.33×
11Beauty salonsBeauty & Wellness2.07×
12MedicineBusiness & Career1.95×
13Health careBusiness & Career1.92×
14Home improvementHome & Garden1.90×
15PinterestInternet & Social Media1.88×
16RecipesFood & Beverages1.86×
17CookingFood & Beverages1.81×
18Alcoholic beveragesFood & Beverages1.74×
19Donald TrumpPolitics & Society1.69×
20XInternet & Social Media1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bosley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bosley audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.15×
Pet OwnershipJOY3.62×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bosley audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
ExtroversionTHRILL0.89×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bosley's target market in United States?

Bosley's target market in United States covers an estimated 268,061 people, concentrated in California and Texas.

02

What is the gender split and age of Bosley customers?

43.1% of the Bosley audience are female, 56.9% are male, with an average age of 39.1 years.

03

Which brands do Bosley fans like most?

Bosley fans show strongest brand affinity for Management of hair loss (45.35×), BB cream (23.57×), and Christina Applegate (12.25×) over the country average.

04

Where do Bosley fans live in United States?

Bosley fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bosley fans also like?

Beyond Bosley itself, the audience over-indexes on BB cream (23.57×), Christina Applegate (12.25×), CC cream (10.88×), and Aflac (14.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Bosley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bosley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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