Box wine Audience in United States

Box wine logo

Box wine has an estimated audience of 374,919 people in United States. 48.9% are female, 51.1% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Winemaking, california wine club, Wine, Wine bottle, Sales promotion.

The average Box wine fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Winemaking, california wine club, Wine, with strongest over-indexing on Winemaking (10.64× the country average). Demographically, the Box wine audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Box wine fans

Demographic split for Box wine audience in United States
MetricValue
Female48.9%
Male51.1%
Average age38.8
Estimated audience size374,919

Audience persona

The typical Box wine fan in United States is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Box wine in United States
RegionReachAffinity
California29,6890.72×
Texas28,5130.88×
New York23,0451.1×
Pennsylvania18,5201.47×
Florida14,6760.58×
Ohio11,4250.99×
Illinois10,5050.84×
North Carolina10,2940.91×
Michigan9,1550.93×
Georgia9,0890.79×
New Jersey8,5630.9×
Tennessee7,8931.05×
Minnesota7,6431.42×
Indiana7,5231.1×
Virginia7,1450.78×
Maryland6,8991.07×
Massachusetts6,7910.92×
Washington6,5010.86×
Arizona6,2230.81×
Colorado6,1361.04×
Wisconsin5,9671.06×
Kentucky5,9171.26×
Missouri5,5370.92×
Utah5,1461.53×
Louisiana5,1301.06×
Oklahoma4,9841.2×
Arkansas4,9511.6×
Kansas4,7761.62×
South Carolina4,7230.84×
Alabama4,3540.83×
Connecticut4,2201.12×
Mississippi3,9951.29×
Oregon3,7940.88×
Nevada2,6710.74×
Iowa2,6660.86×
Nebraska1,8831×
Idaho1,5040.8×
New Mexico1,4700.78×
West Virginia1,2760.73×
New Hampshire1,2410.84×
Maine1,1980.89×
North Dakota1,1461.49×
Rhode Island1,1340.95×
Delaware1,1121.08×
Hawaii1,0770.67×
Alaska9891.23×
Washington, District of Columbia9630.85×
Montana9210.89×
South Dakota8270.95×
Wyoming5711.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Box wine audience
BrandAffinityCategory
Winemaking10.64×Food & Beverages
california wine club136.67×
Wine2.2×Food & Beverages
Wine bottle11.04×Food & Beverages
Sales promotion1.82×Shopping
Coffee1.81×Food & Beverages
California wine10×Food & Beverages
Total Wine & More4.36×Food & Beverages
Christmas1.84×Kids & Family
Chef Boyardee19.43×Food & Beverages
Water1.53×Food & Beverages
Cocktail2.01×Food & Beverages
Eating1.51×Food & Beverages
Distilled beverage1.7×Food & Beverages
Nordstrom rack2.03×Fashion & Accessoires
Whole Foods Market1.59×Shopping
Food processing3.24×Food & Beverages
Old Navy1.55×Fashion & Accessoires
Indiana Hoosiers football3.35×Sports
Pasta2.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Box wine audience
TraitClusterScore
IndulgenceJOY2.1
Quality AwarenessPREMIUM1.46
Price SensitivityPREMIUM1.28
IndividualismJOY1.24
Healthy LifestyleBALANCE1.2
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Box wine
CountryShare
United States42.0%
United Kingdom7.8%
Sweden7.3%

See Box wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Box wine have in United States?

Box wine has an estimated audience of 374,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Box wine fans?

48.9% of Box wine fans are female, 51.1% are male, with an average age of 38.8 years.

Which brands do Box wine fans like most?

Box wine fans show strongest brand affinity for Winemaking (10.64×), california wine club (136.67×), and Wine (2.2×) over the country average.

Where do Box wine fans live in United States?

Box wine fans in United States are most concentrated in California (reach 29,689), Texas (reach 28,513), and New York (reach 23,045). These three regions account for the largest share of the active audience.

What other brands do Box wine fans also like?

Beyond Box wine itself, the audience over-indexes on california wine club (136.67×), Wine (2.2×), Wine bottle (11.04×), and Sales promotion (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Box wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.