Rascasse Audience Intelligence

Box wine Audience in United States

A data profile of the people who buy, follow and care about Box wine in United States — modelled from more than twelve digital signal sources. Box wine has an estimated audience of 374,919 people in United States.

#38among Wine in United States#12585among Topic in United States#2255in Food & Beverages

The average Box wine fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Winemaking, california wine club, Wine, with strongest over-indexing on Winemaking (10.64× the country average).

Demographically, the Box wine audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Box wine fan in United States is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Winemaking.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Box wine profile in United States.

Audience size
375K
in United States
Gender
48.9%♀
51.1% male
Age
38.8
average years
Country rank
#43047
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Box wine fans

48.9% are female, 51.1% are male, average age 38.8.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Box wine audience in United States
MetricValue
Female48.9%
Male51.1%
Average age38.8
Estimated audience size374,919
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Box wine audience in United States
Age bracketShare%
16-1915%
20-2926%
30-3923%
40-4919%
50+17%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Box wine audience comes from United States.

Worldwide audience distribution share by country for Box wine
CountryShare
United States41.9%
United Kingdom7.7%
Sweden7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Box wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Box wine fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~5K1.62×
02Kansas~4K1.51×
03Utah~5K1.48×
04Pennsylvania~20K1.42×
05Minnesota~7K1.34×
06North Dakota~1K1.30×
07Mississippi~4K1.29×
08Alaska<1K1.22×
09Kentucky~6K1.20×
10Oklahoma~5K1.15×
11Louisiana~5K1.11×
12Nebraska~2K1.10×
13Delaware~1K1.09×
14Connecticut~4K1.08×
15Maryland~7K1.07×
16Tennessee~8K1.06×
17Indiana~7K1.04×
18Colorado~6K1.03×
19Wisconsin~6K1.02×
20New York~20K1.01×
21South Dakota<1K1.01×
22Rhode Island~1K0.99×
23Montana~1K0.98×
24Ohio~10K0.94×
25Michigan~9K0.94×
26Vermont<1K0.94×
27New Hampshire~1K0.93×
28Maine~1K0.93×
29Missouri~6K0.91×
30Iowa~3K0.90×
31Massachusetts~7K0.89×
32Oregon~4K0.89×
33Idaho~2K0.89×
34Washington, District of Columbia~1K0.89×
35South Carolina~5K0.88×
36North Carolina~10K0.87×
37New Jersey~8K0.87×
38Alabama~5K0.87×
39Washington~6K0.84×
40New Mexico~2K0.84×
41West Virginia~1K0.84×
42Texas~30K0.82×
43Illinois~10K0.80×
44Hawaii~1K0.79×
45Virginia~7K0.78×
46Arizona~6K0.78×
47Nevada~3K0.78×
48Georgia~9K0.77×
49California~30K0.69×
50Florida~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Box wine, United States
0.59×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Box wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Box wine audience
#·InterestCategoryAffinity×
01california wine clubBrand136.67×
02Chef BoyardeeFood & Beverages19.43×
03Wine bottleFood & Beverages11.04×
04WinemakingFood & Beverages10.64×
05California wineFood & Beverages10.00×
06Total Wine & MoreFood & Beverages4.36×
07Food processingFood & Beverages3.24×
08WineFood & Beverages2.20×
09Nordstrom rackFashion & Accessoires2.03×
10CocktailFood & Beverages2.01×
11ChristmasKids & Family1.84×
12Sales promotionShopping1.82×
13CoffeeFood & Beverages1.81×
14Trader Joe'sShopping1.79×
15Distilled beverageFood & Beverages1.70×
16Whole Foods MarketShopping1.59×
17Old NavyFashion & Accessoires1.55×
18WaterFood & Beverages1.53×
19Mitch McConnellPolitics & Society1.53×
20EatingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Box wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Box wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
IndividualismJOY1.53×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Box wine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.11×
Luxury OrientationPREMIUM1.11×
Career OrientationPOWER1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Box wine have in United States?

Box wine has an estimated audience of 374,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Box wine fans?

48.9% of Box wine fans are female, 51.1% are male, with an average age of 38.8 years.

03

Which brands do Box wine fans like most?

Box wine fans show strongest brand affinity for Winemaking (10.64×), california wine club (136.67×), and Wine (2.2×) over the country average.

04

Where do Box wine fans live in United States?

Box wine fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Box wine fans also like?

Beyond Box wine itself, the audience over-indexes on california wine club (136.67×), Wine (2.2×), Wine bottle (11.04×), and Sales promotion (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Box wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Box wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →