Brains Audience in United States

Brains has an estimated audience of 4,202,152 people in United States. 49.8% are female, 50.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Detroit Tigers, Dubai, Utah Mammoth, Real Madrid C.F., Jean Paul Gaultier.

The average Brains fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Detroit Tigers, Dubai, Utah Mammoth, with strongest over-indexing on Detroit Tigers (3.47× the country average). Demographically, the Brains audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Brains fans

Demographic split for Brains audience in United States
MetricValue
Female49.8%
Male50.2%
Average age38.4
Estimated audience size4,202,152

Audience persona

The typical Brains fan in United States is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Brains in United States
RegionReachAffinity
California545,9871.18×
Texas423,5101.17×
Florida327,2261.15×
New York232,1400.99×
Illinois142,9611.02×
Pennsylvania142,6701.01×
Georgia141,9461.1×
Michigan138,8341.26×
North Carolina134,7851.07×
Ohio121,8050.94×
Virginia104,8021.02×
New Jersey104,6760.98×
Washington100,5711.19×
Arizona92,2681.08×
Massachusetts89,3001.08×
Tennessee87,4931.04×
Indiana83,4701.09×
Maryland80,5771.12×
Missouri68,9671.02×
Colorado67,8841.02×
Wisconsin62,2680.98×
Minnesota61,0531.01×
South Carolina57,5120.91×
Alabama53,8370.92×
Oregon52,7261.09×
Louisiana51,2590.95×
Kentucky51,0390.97×
Utah47,1211.25×
Oklahoma46,5421×
Connecticut39,6990.94×
Nevada39,0870.96×
Kansas33,8461.02×
Iowa33,7930.98×
Arkansas31,2740.9×
Mississippi30,3560.88×
Idaho21,8971.04×
Nebraska20,2540.96×
New Mexico20,2160.96×
West Virginia20,1751.03×
Hawaii17,4070.96×
New Hampshire15,1310.91×
Maine13,2120.88×
Rhode Island11,9970.9×
Washington, District of Columbia11,4410.91×
Montana10,9000.94×
Delaware9,9930.86×
North Dakota8,6101×
South Dakota8,5350.88×
Alaska8,0070.89×
Vermont6,1800.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brains audience
BrandAffinityCategory
Detroit Tigers3.47×Sports
Dubai6.38×Travel & Leisure
Utah Mammoth8.71×Sports
Real Madrid C.F.2.05×Sports
Jean Paul Gaultier7.02×Fashion & Accessoires
Mohamed Salah11.58×Sports
Handball5.06×Sports
La Liga3.07×Sports
FC Barcelona1.87×Sports
Endangered species4.66×Pets & Animals
Detroit Lions1.89×Sports
PGA Tour1.55×Sports
RCD Mallorca10.64×Sports
Bollywood movies1.78×Movies & TV
Cristiano Ronaldo2.35×Sports
Juventus F.C.2.88×Sports
Sports club1.75×Sports
Qatar Airways3.59×Travel & Leisure
Premier League1.74×Sports
UEFA Champions League1.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brains audience
TraitClusterScore
Career OrientationPOWER1.3
Urban LifestyleOPEN1.22
Community OrientationOPEN1.22
Price SensitivityPREMIUM1.22
Need for SecurityCONSERVATISM1.16
SpiritualityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Brains
CountryShare
United States38.6%
India17.5%
Japan10.2%

See Brains audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Brains have in United States?

Brains has an estimated audience of 4,202,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Brains fans?

49.8% of Brains fans are female, 50.2% are male, with an average age of 38.4 years.

Which brands do Brains fans like most?

Brains fans show strongest brand affinity for Detroit Tigers (3.47×), Dubai (6.38×), and Utah Mammoth (8.71×) over the country average.

Where do Brains fans live in United States?

Brains fans in United States are most concentrated in California (reach 545,987), Texas (reach 423,510), and Florida (reach 327,226). These three regions account for the largest share of the active audience.

What other brands do Brains fans also like?

Beyond Brains itself, the audience over-indexes on Dubai (6.38×), Utah Mammoth (8.71×), Real Madrid C.F. (2.05×), and Jean Paul Gaultier (7.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.