Rascasse Audience Intelligence

Brains Audience in United States

A data profile of the people who buy, follow and care about Brains in United States — modelled from more than twelve digital signal sources. Brains has an estimated audience of 4,179,332 people in United States.

#69among Singer-songwriter in United States#946among Person in United States#717in Music & Radio

The average Brains fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dubai, Detroit Tigers, Handball, with strongest over-indexing on Dubai (8.45× the country average).

Demographically, the Brains audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brains fan in United States is balanced, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Dubai.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brains profile in United States.

Audience size
4.2M
in United States
Gender
49.8%♀
50.2% male
Age
38.4
average years
Country rank
#7757
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brains fans

49.8% are female, 50.2% are male, average age 38.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Brains audience in United States
MetricValue
Female49.8%
Male50.2%
Average age38.4
Estimated audience size4,179,332
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Brains audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Brains audience comes from United States.

Worldwide audience distribution share by country for Brains
CountryShare
United States38.7%
India16.1%
Japan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brains audience in United States is strongest.

Fig. 05

Top regions by affinity

Brains fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.25×
02North Dakota~10K1.19×
03Texas~400K1.17×
04Michigan~100K1.16×
05Idaho~20K1.12×
06California~500K1.11×
07North Carolina~100K1.10×
08Washington~90K1.09×
09Missouri~70K1.09×
10Kentucky~60K1.09×
11Oregon~50K1.09×
12Georgia~100K1.08×
13Indiana~80K1.08×
14Nebraska~20K1.07×
15Pennsylvania~200K1.06×
16Kansas~30K1.05×
17Hawaii~20K1.04×
18Illinois~100K1.03×
19Virginia~100K1.03×
20Arizona~90K1.03×
21Maryland~70K1.03×
22South Dakota~10K1.03×
23Massachusetts~80K1.02×
24Wisconsin~60K1.02×
25Oklahoma~50K1.01×
26New Mexico~20K1.01×
27New Jersey~100K0.99×
28Iowa~30K0.99×
29West Virginia~20K0.99×
30Florida~300K0.97×
31Alaska~9K0.97×
32Ohio~100K0.96×
33South Carolina~60K0.96×
34Minnesota~60K0.96×
35Connecticut~40K0.96×
36New Hampshire~20K0.96×
37Colorado~60K0.95×
38Arkansas~30K0.95×
39Montana~10K0.95×
40Tennessee~80K0.94×
41Louisiana~50K0.93×
42Vermont~7K0.93×
43Alabama~50K0.92×
44Nevada~40K0.91×
45Delaware~10K0.90×
46Maine~10K0.89×
47Mississippi~30K0.88×
48New York~200K0.87×
49Rhode Island~10K0.85×
50Washington, District of Columbia~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Brains, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brains audience
#·InterestCategoryAffinity×
01RCD MallorcaSports17.56×
02Mohamed SalahSports13.18×
03HandballSports8.53×
04DubaiTravel & Leisure8.45×
05Endangered speciesPets & Animals6.81×
06Anne HathawayMovies & TV4.32×
07Detroit TigersSports3.78×
08FedExBusiness & Career2.53×
09SwimmingSports2.49×
10T-MobileTechnology & Electronics1.97×
11EBayShopping1.95×
12IKEAHome & Garden1.87×
13Home AppliancesHome & Garden1.83×
14CNNMovies & TV1.72×
15FurnitureHome & Garden1.69×
16ReligionBusiness & Career1.68×
17BarbecueFood & Beverages1.62×
18Home improvementHome & Garden1.60×
19WalmartShopping1.60×
20CouponsShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brains audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Career OrientationPOWER1.80×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brains audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.48×
Design AffinityPREMIUM0.58×
SustainabilityBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brains have in United States?

Brains has an estimated audience of 4,179,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brains fans?

49.8% of Brains fans are female, 50.2% are male, with an average age of 38.4 years.

03

Which brands do Brains fans like most?

Brains fans show strongest brand affinity for Dubai (8.45×), Detroit Tigers (3.78×), and Handball (8.53×) over the country average.

04

Where do Brains fans live in United States?

Brains fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Brains fans also like?

Beyond Brains itself, the audience over-indexes on Detroit Tigers (3.78×), Handball (8.53×), EBay (1.95×), and Anne Hathaway (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Brains audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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