Brandy Melville USA Audience in United States

Brandy Melville USA has an estimated audience of 1,034,556 people in United States. 54.2% are female, 45.8% are male, average age 25.4. Top regions: California, Texas, Florida. Top brand affinities: Jean Paul Gaultier, Dakota Johnson, Hair Extensions, Urban Outfitters, Rick and Morty.

The average Brandy Melville USA fan in United States is 25.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jean Paul Gaultier, Dakota Johnson, Hair Extensions, with strongest over-indexing on Jean Paul Gaultier (29.27× the country average). Demographically, the Brandy Melville USA audience skews balanced with an average age of 25.4, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Brandy Melville USA fans

Demographic split for Brandy Melville USA audience in United States
MetricValue
Female54.2%
Male45.8%
Average age25.4
Estimated audience size1,034,556

Audience persona

The typical Brandy Melville USA fan in United States is balanced, around 25.4 years old, with strong Tradition tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Brandy Melville USA in United States
RegionReachAffinity
California282,1412.48×
Texas70,7660.8×
Florida68,9880.98×
New York52,4210.91×
Massachusetts47,2792.32×
Pennsylvania37,1131.07×
Virginia30,1611.2×
North Carolina28,5960.92×
Georgia26,1100.82×
Ohio26,0610.82×
Illinois25,7080.75×
Washington21,6751.04×
Michigan20,7390.77×
Colorado19,2871.18×
New Jersey17,9340.68×
Indiana17,3570.92×
Wisconsin17,3071.11×
Maryland17,1990.97×
Connecticut16,6771.61×
Oregon15,2701.29×
Arizona15,2530.72×
Minnesota14,7721×
Utah13,1021.41×
South Carolina12,0200.77×
Tennessee11,8450.57×
Missouri9,7100.58×
Kentucky8,4060.65×
Alabama7,6800.53×
New Hampshire7,6641.88×
Iowa7,4370.87×
Louisiana7,2680.54×
Rhode Island6,2401.89×
Arkansas6,1830.73×
Vermont6,1373.38×
Nevada5,7640.58×
Oklahoma5,5660.48×
Maine5,2211.41×
Kansas5,1380.63×
Idaho4,8840.94×
Hawaii4,6661.05×
Washington, District of Columbia4,5981.48×
Montana3,6491.27×
Nebraska3,0900.6×
Mississippi2,9830.35×
Delaware2,1440.75×
New Mexico1,9760.38×
West Virginia1,6410.34×
North Dakota1,6010.75×
Alaska1,4890.67×
Wyoming1,1800.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandy Melville USA audience
BrandAffinityCategory
Jean Paul Gaultier29.27×Fashion & Accessoires
Dakota Johnson14.62×Movies & TV
Hair Extensions7.12×Beauty & Wellness
Urban Outfitters6.74×Shopping
Rick and Morty6.19×Movies & TV
Dungeons & Dragons9.15×Games
Toyota Supra11.96×Cars & Mobility
Adriana Lima12.68×Fashion & Accessoires
Miranda Kerr20×Fashion & Accessoires
Folk music5.4×Music & Radio
Patagonia6.09×Fashion & Accessoires
Abercrombie & Fitch6.8×Fashion & Accessoires
Tory Burch5.25×Fashion & Accessoires
H&M4.14×Shopping
Nike3.38×Fashion & Accessoires
New Balance4×Fashion & Accessoires
Nordstrom2.72×Shopping
Foot Locker4.73×Shopping
Uniqlo5.28×Shopping
Sephora2.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandy Melville USA audience
TraitClusterScore
TraditionCONSERVATISM2.16
Luxury OrientationPREMIUM1.65
Price SensitivityPREMIUM1.33
CreativityOPEN1.31
SustainabilityBALANCE1.29
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Brandy Melville USA
CountryShare
United States95.9%
Australia2.8%
Japan0.4%

See Brandy Melville USA audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Brandy Melville USA have in United States?

Brandy Melville USA has an estimated audience of 1,034,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Brandy Melville USA fans?

54.2% of Brandy Melville USA fans are female, 45.8% are male, with an average age of 25.4 years.

Which brands do Brandy Melville USA fans like most?

Brandy Melville USA fans show strongest brand affinity for Jean Paul Gaultier (29.27×), Dakota Johnson (14.62×), and Hair Extensions (7.12×) over the country average.

Where do Brandy Melville USA fans live in United States?

Brandy Melville USA fans in United States are most concentrated in California (reach 282,141), Texas (reach 70,766), and Florida (reach 68,988). These three regions account for the largest share of the active audience.

What other brands do Brandy Melville USA fans also like?

Beyond Brandy Melville USA itself, the audience over-indexes on Dakota Johnson (14.62×), Hair Extensions (7.12×), Urban Outfitters (6.74×), and Rick and Morty (6.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandy Melville USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.