Rascasse Audience Intelligence

Brandy Melville USA Target Market in United States

A data profile of the people who buy, follow and care about Brandy Melville USA in United States — modelled from more than twelve digital signal sources. Brandy Melville USA has an estimated audience of 1,041,874 people in United States.

#21among Fashion in United States#2340among Brand in United States#371in Shopping

The average Brandy Melville USA fan in United States is 25.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Rick and Morty, Folk music, Clothing, with strongest over-indexing on Rick and Morty (16.93× the country average).

Demographically, the Brandy Melville USA audience skews balanced with an average age of 25.4, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brandy Melville USA fan in United States is balanced, around 25.4 years old, with strong Tradition tendencies and a notable affinity for Rick and Morty.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brandy Melville USA profile in United States.

Audience size
1M
in United States
Gender
54.2%♀
45.8% male
Age
25.4
average years
Country rank
#23044
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brandy Melville USA

54.2% are female, 45.8% are male, average age 25.4.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Brandy Melville USA audience in United States
MetricValue
Female54.2%
Male45.8%
Average age25.4
Estimated audience size1,041,874
Fig. 03

Age distribution

Ø 25.4
average years
Age distribution of the Brandy Melville USA audience in United States
Age bracketShare%
16-1965%
20-2918%
30-399%
40-496%
50+2%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Brandy Melville USA audience comes from United States.

Worldwide audience distribution share by country for Brandy Melville USA
CountryShare
United States95.9%
Australia2.8%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brandy Melville USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Brandy Melville USA customers by region in United States
#RegionReachAffinity×
01California~300K2.36×
02Vermont~4K2.30×
03Massachusetts~40K2.18×
04Rhode Island~5K1.59×
05New Hampshire~6K1.56×
06Connecticut~20K1.51×
07Washington, District of Columbia~4K1.36×
08Montana~4K1.35×
09Oregon~20K1.30×
10Colorado~20K1.27×
11Maine~5K1.25×
12Virginia~30K1.21×
13Wisconsin~20K1.12×
14Utah~10K1.12×
15Hawaii~5K1.07×
16Washington~20K1.03×
17Minnesota~10K1.01×
18Maryland~20K1.00×
19Idaho~5K0.99×
20Florida~70K0.98×
21North Dakota~2K0.98×
22Pennsylvania~30K0.96×
23Alaska~2K0.92×
24Indiana~20K0.89×
25Iowa~8K0.89×
26Delaware~3K0.89×
27South Dakota~2K0.89×
28New York~50K0.86×
29Ohio~30K0.85×
30Arizona~20K0.85×
31North Carolina~30K0.84×
32Nebraska~4K0.84×
33Georgia~30K0.83×
34Arkansas~7K0.82×
35West Virginia~4K0.81×
36Michigan~20K0.80×
37Kansas~6K0.80×
38South Carolina~10K0.79×
39New Mexico~4K0.77×
40Illinois~30K0.76×
41Mississippi~6K0.76×
42Texas~70K0.75×
43Kentucky~10K0.75×
44Nevada~7K0.74×
45Alabama~10K0.71×
46Louisiana~9K0.71×
47New Jersey~20K0.70×
48Missouri~10K0.70×
49Oklahoma~8K0.70×
50Tennessee~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Brandy Melville USA, United States
0.67×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brandy Melville USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brandy Melville USA audience
#·InterestCategoryAffinity×
01HariboFood & Beverages29.60×
02ShowpoFashion & Accessoires28.49×
03Anthony MackieMovies & TV19.54×
04Doctor StrangeLiterature18.32×
05Gender studiesPolitics & Society17.19×
06Rick and MortyMovies & TV16.93×
07Celebrity GossipNews16.62×
08Dungeons & DragonsGames15.12×
09captain americaMovies & TV14.62×
10Guardians of the Galaxy (film)Movies & TV14.11×
11Folk musicMusic & Radio13.72×
12Bob DylanMusic & Radio10.84×
13Hair ExtensionsBeauty & Wellness8.43×
14ConfectioneryFood & Beverages5.27×
15NordstromShopping4.46×
16IKEAHome & Garden4.33×
17ClothingFashion & Accessoires3.98×
18CosmeticsBeauty & Wellness3.37×
19Consumer electronicsTechnology & Electronics3.05×
20Online shoppingShopping2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brandy Melville USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brandy Melville USA audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM5.16×
IndulgenceJOY2.30×
Price SensitivityPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brandy Melville USA audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
SpiritualityBALANCE0.90×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brandy Melville USA's target market in United States?

Brandy Melville USA's target market in United States covers an estimated 1,041,874 people, concentrated in California and Florida.

02

What is the gender split and age of Brandy Melville USA customers?

54.2% of the Brandy Melville USA audience are female, 45.8% are male, with an average age of 25.4 years.

03

Which brands do Brandy Melville USA fans like most?

Brandy Melville USA fans show strongest brand affinity for Rick and Morty (16.93×), Folk music (13.72×), and Clothing (3.98×) over the country average.

04

Where do Brandy Melville USA fans live in United States?

Brandy Melville USA fans in United States are most concentrated in California (reach ~300K), Florida (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Brandy Melville USA fans also like?

Beyond Brandy Melville USA itself, the audience over-indexes on Folk music (13.72×), Clothing (3.98×), Hair Extensions (8.43×), and Dungeons & Dragons (15.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brandy Melville USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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