Breakfast sandwich Audience in United States

Breakfast sandwich logo

Breakfast sandwich has an estimated audience of 2,044,312 people in United States. 64.4% are female, 35.6% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Mathcore, Google Home, Historic site, The Historian, Goop.

The average Breakfast sandwich fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mathcore, Google Home, Historic site, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Breakfast sandwich audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Breakfast sandwich fans

Demographic split for Breakfast sandwich audience in United States
MetricValue
Female64.4%
Male35.6%
Average age36.5
Estimated audience size2,044,312

Audience persona

The typical Breakfast sandwich fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Breakfast sandwich in United States
RegionReachAffinity
California311,4221.39×
Texas149,1750.85×
New York120,8451.06×
Florida118,6140.86×
Illinois85,1231.25×
Pennsylvania84,8861.23×
Washington75,4751.84×
Massachusetts59,5501.48×
Ohio49,9370.79×
Virginia47,9820.96×
North Carolina46,7970.76×
Colorado46,6181.45×
New Jersey46,4780.89×
Oregon45,5111.94×
Michigan45,4500.85×
Arizona45,3511.09×
Georgia42,4710.67×
Maryland36,9561.05×
Minnesota31,9771.09×
Tennessee27,6060.67×
Missouri27,3550.83×
Indiana27,0130.72×
Wisconsin25,4300.83×
Nevada24,9031.26×
Utah23,9431.31×
Connecticut23,5841.15×
South Carolina21,7860.71×
Louisiana19,4360.74×
Kentucky15,2180.59×
Maine13,9961.91×
Oklahoma13,7080.6×
Alabama13,0210.46×
Iowa12,2340.73×
Hawaii12,1601.38×
Kansas11,5000.71×
Nebraska11,1221.08×
Washington, District of Columbia10,2661.67×
Idaho10,1460.99×
Arkansas9,2710.55×
Rhode Island8,9191.37×
New Hampshire8,4121.04×
New Mexico7,6590.75×
Mississippi6,9130.41×
Montana5,9961.06×
Vermont5,8581.63×
Delaware5,3990.96×
West Virginia4,1500.44×
Alaska4,1420.95×
North Dakota3,0670.73×
South Dakota2,9910.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breakfast sandwich audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site5.3×Arts & Culture
The Historian16.48×Literature
Goop5.22×Internet & Social Media
Governor of Michigan6.23×Politics & Society
Grinch3.03×Movies & TV
Eurail16.57×Cars & Mobility
Fairy godmother5.36×Literature
Wok4.39×Food & Beverages
Hibachi5.24×Food & Beverages
headspace6.11×Health
Mothercare2.08×Kids & Family
Hattiesburg, Mississippi6.41×Travel & Leisure
JDSU1.87×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Grace Slick4.92×Music & Radio
Vocal harmony2.47×Music & Radio
Cherish (group)5.88×Music & Radio
Hipster4.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breakfast sandwich audience
TraitClusterScore
IndulgenceJOY1.66
Risk AppetiteTHRILL1.44
Price SensitivityPREMIUM1.37
Urban LifestyleOPEN1.27
Luxury OrientationPREMIUM1.26
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Breakfast sandwich
CountryShare
United States33.9%
Japan14.5%
United Kingdom4.0%

See Breakfast sandwich audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Breakfast sandwich have in United States?

Breakfast sandwich has an estimated audience of 2,044,312 people in United States, concentrated in California and Texas.

What is the gender split and age of Breakfast sandwich fans?

64.4% of Breakfast sandwich fans are female, 35.6% are male, with an average age of 36.5 years.

Which brands do Breakfast sandwich fans like most?

Breakfast sandwich fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Historic site (5.3×) over the country average.

Where do Breakfast sandwich fans live in United States?

Breakfast sandwich fans in United States are most concentrated in California (reach 311,422), Texas (reach 149,175), and New York (reach 120,845). These three regions account for the largest share of the active audience.

What other brands do Breakfast sandwich fans also like?

Beyond Breakfast sandwich itself, the audience over-indexes on Google Home (11.64×), Historic site (5.3×), The Historian (16.48×), and Goop (5.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breakfast sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.