Brent Burns Audience in United States
Brent Burns has an estimated audience of 453,270 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top brand affinities: Colorado Avalanche, Bauer Hockey, Kia Sportage, Houston Astros, NHL.
Top brand affinities include Colorado Avalanche, Bauer Hockey, Kia Sportage, with strongest over-indexing on Colorado Avalanche (37.61× the country average). Demographically, the Brent Burns audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Brent Burns fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.3 |
| Estimated audience size | 453,270 |
Audience persona
The typical Brent Burns fan in United States is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Colorado Avalanche.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Colorado Avalanche | 37.61× | Sports |
| Bauer Hockey | 33.36× | Sports |
| Kia Sportage | 23.46× | Cars & Mobility |
| Houston Astros | 7.56× | Sports |
| NHL | 4.61× | Sports |
| Honda HR-V | 15.64× | Cars & Mobility |
| Los Angeles Dodgers | 3.79× | Sports |
| Pre-school playgroup | 16.69× | Kids & Family |
| NBA Finals | 2.38× | Sports |
| Livemusic | 2.5× | Music & Radio |
| Ice hockey | 2.63× | Sports |
| College basketball | 2.43× | Sports |
| Calgary Flames | 11.4× | Sports |
| Scooby-Doo | 2.34× | Movies & TV |
| Singer-songwriter | 1.76× | Music & Radio |
| FC Bayern Munich | 2.95× | Sports |
| FIFA World Cup | 1.66× | Sports |
| Jeep Grand Cherokee | 4.54× | Cars & Mobility |
| Mixed martial arts | 2.05× | Sports |
| Taco Bell | 1.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.21 |
| Risk Appetite | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.06 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.5% |
| Canada | 36.4% |
| Finland | 2.9% |
See Brent Burns audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brent Burns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.