Brodus Clay Audience in United States

Brodus Clay logo

Brodus Clay has an estimated audience of 288,268 people in United States. 26.6% are female, 73.4% are male, average age 36.3. Top regions: Florida, Texas, California. Top brand affinities: MK, Litter box, Israel, Unique Gifts, Grinch.

The average Brodus Clay fan in United States is 36.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include MK, Litter box, Israel, with strongest over-indexing on MK (4.29× the country average). Demographically, the Brodus Clay audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Handball

Demographics of Brodus Clay fans

Demographic split for Brodus Clay audience in United States
MetricValue
Female26.6%
Male73.4%
Average age36.3
Estimated audience size288,268

Audience persona

The typical Brodus Clay fan in United States is more male, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Brodus Clay in United States
RegionReachAffinity
Florida23,0201.18×
Texas21,7890.88×
California20,0930.63×
New York11,8150.73×
Pennsylvania10,7691.11×
Ohio10,7621.21×
Georgia8,887
Illinois8,5670.89×
North Carolina8,5130.98×
Michigan8,2671.1×
New Jersey7,6891.05×
Tennessee7,3251.27×
Arizona6,1831.05×
Virginia6,0530.86×
Indiana5,8321.11×
Missouri5,6271.21×
Louisiana5,5751.5×
South Carolina5,4921.27×
Alabama5,2071.29×
Wisconsin4,8261.11×
Washington4,3680.76×
Massachusetts4,0980.72×
Oklahoma4,0361.26×
Kentucky3,9671.1×
Colorado3,7250.82×
Minnesota3,5280.85×
Maryland3,3780.68×
Oregon3,0630.93×
Mississippi3,0611.29×
Arkansas2,8441.2×
Nevada2,802
Kansas2,6731.18×
Connecticut2,6170.91×
Iowa2,4641.04×
Nebraska2,0411.41×
Idaho1,9221.33×
Utah1,8490.72×
West Virginia1,6291.21×
New Hampshire1,3231.17×
New Mexico9910.69×
Montana9251.16×
Maine8330.81×
South Dakota7711.16×
Rhode Island7090.77×
Delaware6850.86×
North Dakota6471.09×
Hawaii6330.51×
Wyoming6261.46×
Alaska3630.59×
Washington, District of Columbia3080.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brodus Clay audience
BrandAffinityCategory
MK4.29×Music & Radio
Litter box1.63×Pets & Animals
Israel1.63×Travel & Leisure
Unique Gifts1.67×Shopping
Grinch2.65×Movies & TV
Birthday Gifts1.91×Kids & Family
Wok3.77×Food & Beverages
Goop3.06×Internet & Social Media
ARCO1.66×Cars & Mobility
Governor of Michigan4.03×Politics & Society
Home staging2.71×Home & Garden
Elsword8.2×Games
Gran Torino3.35×Movies & TV
Vocal harmony2.14×Music & Radio
Hog Hunting1.52×Sports
Hipster3.99×Politics & Society
Zoo Tycoon (series)8.2×Games
Google Home2.6×Technology & Electronics
headspace3.62×Health
Jaws1.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brodus Clay audience
TraitClusterScore
ExtroversionTHRILL1.52
Family OrientationCONSERVATISM1.44
Luxury OrientationPREMIUM1.33
PatriotismCONSERVATISM1.25
Quality AwarenessPREMIUM1.25
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Brodus Clay
CountryShare
United States94.6%
Germany4.4%
Italy1.0%

See Brodus Clay audiences in other countries

More Handball audiences in United States

Frequently asked questions

How many fans does Brodus Clay have in United States?

Brodus Clay has an estimated audience of 288,268 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Brodus Clay fans?

26.6% of Brodus Clay fans are female, 73.4% are male, with an average age of 36.3 years.

Which brands do Brodus Clay fans like most?

Brodus Clay fans show strongest brand affinity for MK (4.29×), Litter box (1.63×), and Israel (1.63×) over the country average.

Where do Brodus Clay fans live in United States?

Brodus Clay fans in United States are most concentrated in Florida (reach 23,020), Texas (reach 21,789), and California (reach 20,093). These three regions account for the largest share of the active audience.

What other brands do Brodus Clay fans also like?

Beyond Brodus Clay itself, the audience over-indexes on Litter box (1.63×), Israel (1.63×), Unique Gifts (1.67×), and Grinch (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brodus Clay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.