Rascasse Audience Intelligence

Brookfield Zoo Audience in United States

A data profile of the people who buy, follow and care about Brookfield Zoo in United States — modelled from more than twelve digital signal sources. Brookfield Zoo has an estimated audience of 491,083 people in United States.

#16among Zoo in United States#3918among POI in United States#2980in Travel & Leisure

The average Brookfield Zoo fan in United States is 41.7 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include Chicago Blackhawks, Chicago White Sox, Dollywood, with strongest over-indexing on Chicago Blackhawks (20.3× the country average).

Demographically, the Brookfield Zoo audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brookfield Zoo fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Blackhawks.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brookfield Zoo profile in United States.

Audience size
491K
in United States
Gender
69.3%♀
30.7% male
Age
41.7
average years
Country rank
#37062
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brookfield Zoo fans

69.3% are female, 30.7% are male, average age 41.7.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Brookfield Zoo audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.7
Estimated audience size491,083
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Brookfield Zoo audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3925%
40-4924%
50+22%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Brookfield Zoo audience comes from United States.

Worldwide audience distribution share by country for Brookfield Zoo
CountryShare
United States77.0%
Germany3.0%
India2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brookfield Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Brookfield Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K36.28×
02Indiana~30K3.69×
03Wisconsin~20K2.25×
04Iowa~6K1.56×
05Michigan~10K0.76×
06Vermont<1K0.72×
07Alaska<1K0.71×
08Delaware<1K0.69×
09Rhode Island<1K0.61×
10Montana<1K0.61×
11North Dakota<1K0.60×
12New Hampshire~1K0.59×
13Maine~1K0.59×
14South Dakota<1K0.59×
15Hawaii~1K0.55×
16Idaho~1K0.54×
17West Virginia~1K0.54×
18New Mexico~1K0.51×
19Washington, District of Columbia<1K0.47×
20Nebraska~1K0.44×
21Missouri~3K0.43×
22Mississippi~2K0.43×
23Minnesota~3K0.42×
24Utah~2K0.40×
25Arkansas~2K0.40×
26Kansas~2K0.39×
27Kentucky~2K0.36×
28Oklahoma~2K0.35×
29Connecticut~2K0.35×
30Louisiana~2K0.34×
31Nevada~2K0.34×
32Oregon~2K0.33×
33Alabama~2K0.32×
34South Carolina~2K0.31×
35Tennessee~3K0.30×
36Maryland~2K0.27×
37Colorado~2K0.27×
38Ohio~4K0.26×
39Arizona~3K0.25×
40Massachusetts~2K0.24×
41Washington~2K0.23×
42New Jersey~3K0.22×
43Virginia~3K0.22×
44Georgia~3K0.21×
45North Carolina~3K0.21×
46Pennsylvania~3K0.19×
47Florida~6K0.17×
48Texas~7K0.16×
49New York~4K0.16×
50California~6K0.12×
Fig. 06

Affinity by region

Affinity by region — Brookfield Zoo, United States
0.12×1.00×36.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brookfield Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brookfield Zoo audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure41.35×
02Shedd AquariumTravel & Leisure35.91×
03Soldier FieldSports32.28×
04DollywoodTravel & Leisure28.82×
05Sydney Opera HouseArts & Culture27.70×
06Chicago BlackhawksSports20.30×
07Christoph WaltzMovies & TV20.00×
08Frank Lloyd WrightHome & Garden18.76×
09Wrigley FieldSports17.16×
10Lambeau FieldSports16.99×
11Chicago White SoxSports16.79×
12Calgary FlamesSports12.88×
13Chicago Fire (TV series)Movies & TV12.37×
14Indoor water parkTravel & Leisure11.22×
15SeaWorld San DiegoTravel & Leisure10.61×
16Cold Stone CreameryFood & Beverages9.42×
17Chicago CubsSports8.32×
18Universal Studios FloridaTravel & Leisure7.77×
19Jewel-OscoShopping5.93×
20ZooKids & Family3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brookfield Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brookfield Zoo audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.01×
PatriotismCONSERVATISM1.76×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brookfield Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brookfield Zoo have in United States?

Brookfield Zoo has an estimated audience of 491,083 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Brookfield Zoo fans?

69.3% of Brookfield Zoo fans are female, 30.7% are male, with an average age of 41.7 years.

03

Which brands do Brookfield Zoo fans like most?

Brookfield Zoo fans show strongest brand affinity for Chicago Blackhawks (20.3×), Chicago White Sox (16.79×), and Dollywood (28.82×) over the country average.

04

Where do Brookfield Zoo fans live in United States?

Brookfield Zoo fans in United States are most concentrated in Illinois (reach ~400K), Indiana (reach ~30K), and Wisconsin (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Brookfield Zoo fans also like?

Beyond Brookfield Zoo itself, the audience over-indexes on Chicago White Sox (16.79×), Dollywood (28.82×), Chicago Cubs (8.32×), and Christoph Waltz (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Brookfield Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brookfield Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →