Brookfield Zoo Audience in United States

Brookfield Zoo logo

Brookfield Zoo has an estimated audience of 491,083 people in United States. 69.3% are female, 30.7% are male, average age 41.7. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Product design, Tuscany, Steampunk, JDSU, Kevin Harrington (entrepreneur).

The average Brookfield Zoo fan in United States is 41.7 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Product design, Tuscany, Steampunk, with strongest over-indexing on Product design (6.67× the country average). Demographically, the Brookfield Zoo audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Brookfield Zoo fans

Demographic split for Brookfield Zoo audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.7
Estimated audience size491,083

Audience persona

The typical Brookfield Zoo fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Brookfield Zoo in United States
RegionReachAffinity
Illinois368,31334.4×
Indiana37,4484.17×
Wisconsin18,5122.51×
Michigan11,1280.87×
Iowa7,3421.81×
Texas5,7820.14×
California4,9540.09×
Florida4,6640.14×
Ohio3,5740.24×
Missouri3,3480.42×
New York3,2840.12×
Minnesota2,9820.42×
Tennessee2,5030.25×
North Carolina1,8820.13×
Kentucky1,8000.29×
Arizona1,7090.17×
Pennsylvania1,6780.1×
Georgia1,6350.11×
Colorado1,6310.21×
Virginia1,5100.13×
Washington1,1340.12×
Massachusetts1,0310.11×
Kansas9990.26×
New Jersey9860.08×
Arkansas9750.24×
Oklahoma9710.18×
Alabama8970.13×
South Carolina8270.11×
Maryland8260.1×
Louisiana7500.12×
Mississippi7470.18×
Nebraska6620.27×
Nevada6610.14×
Oregon6080.11×
Connecticut5520.11×
Utah4360.1×
West Virginia2830.12×
Idaho2720.11×
New Mexico2590.11×
Washington, District of Columbia2390.16×
South Dakota2330.21×
Hawaii2200.1×
North Dakota2180.22×
Montana1870.14×
New Hampshire1870.1×
Rhode Island1850.12×
Maine1760.1×
Alaska1580.15×
Delaware970.07×
Wyoming920.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brookfield Zoo audience
BrandAffinityCategory
Product design6.67×Business & Career
Tuscany17.94×Travel & Leisure
Steampunk5.3×Fashion & Accessoires
JDSU2.87×Business & Career
Kevin Harrington (entrepreneur)26.78×Business & Career
Kamen Rider Kuuga24.08×Movies & TV
Square foot gardening12.58×Home & Garden
Voter registration3.03×Politics & Society
Rajasthan10.08×Travel & Leisure
Sinaloa2.12×Travel & Leisure
Elsword9.22×Games
Nipsey Hussle3.18×Music & Radio
Sinister (band)9.52×Music & Radio
Home staging2.7×Home & Garden
UK garage2.8×Music & Radio
Julio Cesar Chavez Jr.3.42×Sports
Corona (band)2.55×Music & Radio
Eden Lake3.59×Movies & TV
Nebraska Cornhuskers football1.56×Sports
Captain America (1990 film)1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brookfield Zoo audience
TraitClusterScore
Community OrientationOPEN1.72
ExtroversionTHRILL1.34
Family OrientationCONSERVATISM1.32
IndulgenceJOY1.27
TravellingTHRILL1.25
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Brookfield Zoo
CountryShare
United States77.0%
Germany3.0%
India2.9%

See Brookfield Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Brookfield Zoo have in United States?

Brookfield Zoo has an estimated audience of 491,083 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Brookfield Zoo fans?

69.3% of Brookfield Zoo fans are female, 30.7% are male, with an average age of 41.7 years.

Which brands do Brookfield Zoo fans like most?

Brookfield Zoo fans show strongest brand affinity for Product design (6.67×), Tuscany (17.94×), and Steampunk (5.3×) over the country average.

Where do Brookfield Zoo fans live in United States?

Brookfield Zoo fans in United States are most concentrated in Illinois (reach 368,313), Indiana (reach 37,448), and Wisconsin (reach 18,512). These three regions account for the largest share of the active audience.

What other brands do Brookfield Zoo fans also like?

Beyond Brookfield Zoo itself, the audience over-indexes on Tuscany (17.94×), Steampunk (5.3×), JDSU (2.87×), and Kevin Harrington (entrepreneur) (26.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brookfield Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.