Bucket-wheel excavator Audience in United States
Bucket-wheel excavator has an estimated audience of 496,849 people in United States. 10.2% are female, 89.8% are male, average age 47.1. Top brand affinities: Tractor Supply Company, Excavator, Bulldozer, Festool, Rural King.
Top brand affinities include Tractor Supply Company, Excavator, Bulldozer, with strongest over-indexing on Tractor Supply Company (8.24× the country average). Demographically, the Bucket-wheel excavator audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.
Category: Business & Career · Type: Topic
Demographics of Bucket-wheel excavator fans
| Metric | Value |
|---|---|
| Female | 10.2% |
| Male | 89.8% |
| Average age | 47.1 |
| Estimated audience size | 496,849 |
Audience persona
The typical Bucket-wheel excavator fan in United States is more male, around 47.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tractor Supply Company.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tractor Supply Company | 8.24× | Shopping |
| Excavator | 12.88× | Cars & Mobility |
| Bulldozer | 17.79× | Cars & Mobility |
| Festool | 31× | Home & Garden |
| Rural King | 9.06× | Home & Garden |
| AutoZone | 3.64× | Cars & Mobility |
| Kubota | 12.19× | Cars & Mobility |
| Lawn mower | 5.55× | Home & Garden |
| Quadratec | 31.87× | Cars & Mobility |
| Menards | 3.37× | Home & Garden |
| Advance Auto Parts | 4.12× | Cars & Mobility |
| Farming Simulator | 22.87× | Games |
| Dump truck | 4.1× | Cars & Mobility |
| O'Reilly Auto Parts | 3.73× | Cars & Mobility |
| Logging | 5.42× | Technology & Electronics |
| Online auction | 5.47× | Shopping |
| Harbor Freight Tools | 5.23× | Home & Garden |
| Chainsaw | 6.48× | Home & Garden |
| Equipment rental | 14.05× | Home & Garden |
| Lowe's | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.71 |
| DIY Mentality | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.65 |
| Career Orientation | POWER | 1.43 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Australia | 7.2% |
| Canada | 6.7% |
See Bucket-wheel excavator audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bucket-wheel excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.