Rascasse Audience Intelligence

Equipment rental Audience in United States

A data profile of the people who buy, follow and care about Equipment rental in United States — modelled from more than twelve digital signal sources. Equipment rental has an estimated audience of 1,543,233 people in United States.

#7174among Topic in United States#925in Home & Garden

The average Equipment rental fan in United States is 45.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Loader (equipment), Bobcat Company, Earthworks (engineering), with strongest over-indexing on Loader (equipment) (9.45× the country average).

Demographically, the Equipment rental audience skews more male with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equipment rental fan in United States is more male, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Loader (equipment).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equipment rental profile in United States.

Audience size
1.5M
in United States
Gender
26.7%♀
73.3% male
Age
45.4
average years
Country rank
#17368
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equipment rental fans

26.7% are female, 73.3% are male, average age 45.4.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Equipment rental audience in United States
MetricValue
Female26.7%
Male73.3%
Average age45.4
Estimated audience size1,543,233
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Equipment rental audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4924%
50+34%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Equipment rental audience comes from United States.

Worldwide audience distribution share by country for Equipment rental
CountryShare
United States43.1%
United Kingdom15.3%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equipment rental audience in United States is strongest.

Fig. 05

Top regions by affinity

Equipment rental fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.94×
02Montana~8K1.86×
03Missouri~40K1.80×
04Oklahoma~30K1.68×
05Arkansas~20K1.60×
06Wisconsin~40K1.58×
07Wyoming~4K1.56×
08Oregon~30K1.48×
09Alaska~5K1.43×
10Utah~20K1.31×
11Alabama~30K1.23×
12West Virginia~9K1.20×
13Maine~7K1.20×
14Kansas~10K1.14×
15Tennessee~40K1.13×
16Texas~100K1.12×
17Pennsylvania~60K1.10×
18Washington~30K1.10×
19Vermont~3K1.09×
20Michigan~40K1.08×
21Colorado~30K1.08×
22Kentucky~20K1.07×
23Mississippi~10K1.05×
24South Dakota~4K1.04×
25Louisiana~20K1.02×
26South Carolina~20K1.01×
27Minnesota~20K1.00×
28North Carolina~50K0.98×
29Delaware~4K0.97×
30New Hampshire~6K0.96×
31North Dakota~3K0.96×
32New Mexico~7K0.94×
33Indiana~30K0.93×
34Iowa~10K0.90×
35Ohio~40K0.88×
36Georgia~40K0.86×
37Nebraska~6K0.84×
38Arizona~20K0.74×
39Florida~70K0.70×
40Virginia~20K0.63×
41California~100K0.61×
42Illinois~30K0.61×
43Hawaii~4K0.55×
44Rhode Island~3K0.51×
45Connecticut~8K0.49×
46Maryland~10K0.48×
47Nevada~7K0.48×
48New York~40K0.45×
49Massachusetts~10K0.40×
50New Jersey~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Equipment rental, United States
0.35×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equipment rental audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equipment rental audience
#·InterestCategoryAffinity×
01Tracked loaderCars & Mobility21.32×
02Earthworks (engineering)Business & Career16.69×
03Compact excavatorHome & Garden11.98×
04Crane (machine)Business & Career9.71×
05Loader (equipment)Cars & Mobility9.45×
06BulldozerCars & Mobility9.43×
07Bobcat CompanyHome & Garden9.24×
08ExcavatorCars & Mobility7.60×
09Forklift truckCars & Mobility7.12×
10Rural KingHome & Garden5.66×
11LoggingTechnology & Electronics5.45×
12Combine harvesterBusiness & Career5.03×
13Trailer (vehicle)Cars & Mobility4.59×
14Tractor Supply CompanyShopping4.24×
15TractorCars & Mobility3.98×
16Heavy equipmentHome & Garden3.88×
17CarGurusCars & Mobility3.09×
18Discount TireShopping3.07×
19Power toolHome & Garden2.98×
20AutoZoneCars & Mobility2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equipment rental audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equipment rental audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.55×
Risk AppetiteTHRILL1.50×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equipment rental audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.83×
Pet OwnershipJOY0.89×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equipment rental have in United States?

Equipment rental has an estimated audience of 1,543,233 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Equipment rental fans?

26.7% of Equipment rental fans are female, 73.3% are male, with an average age of 45.4 years.

03

Which brands do Equipment rental fans like most?

Equipment rental fans show strongest brand affinity for Loader (equipment) (9.45×), Bobcat Company (9.24×), and Earthworks (engineering) (16.69×) over the country average.

04

Where do Equipment rental fans live in United States?

Equipment rental fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Equipment rental fans also like?

Beyond Equipment rental itself, the audience over-indexes on Bobcat Company (9.24×), Earthworks (engineering) (16.69×), Excavator (7.6×), and Tractor Supply Company (4.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Equipment rental audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equipment rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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