Equipment rental Audience in United States

Equipment rental logo

Equipment rental has an estimated audience of 1,543,233 people in United States. 26.7% are female, 73.3% are male, average age 45.4. Top regions: Texas, California, Florida. Top brand affinities: Loader (equipment), Earthworks (engineering), Excavator, Tractor Supply Company, Tracked loader.

The average Equipment rental fan in United States is 45.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Loader (equipment), Earthworks (engineering), Excavator, with strongest over-indexing on Loader (equipment) (9.45× the country average). Demographically, the Equipment rental audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Equipment rental fans

Demographic split for Equipment rental audience in United States
MetricValue
Female26.7%
Male73.3%
Average age45.4
Estimated audience size1,543,233

Audience persona

The typical Equipment rental fan in United States is more male, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Loader (equipment).

Top regions in United States

Top regions ranked by reach for Equipment rental in United States
RegionReachAffinity
Texas160,1751.21×
California110,8100.65×
Florida76,9270.74×
Pennsylvania55,0731.06×
North Carolina48,6861.05×
Georgia45,1310.95×
Ohio44,6810.94×
Michigan44,3531.1×
Missouri44,2041.78×
New York38,3470.44×
Washington38,1911.23×
Tennessee36,6981.19×
Wisconsin31,2961.35×
Illinois31,1970.61×
Oklahoma29,0401.69×
Oregon28,0041.58×
Indiana27,4130.97×
Colorado27,2651.12×
Alabama26,7711.24×
South Carolina25,1811.08×
Virginia24,7640.66×
Arizona23,2400.74×
Minnesota21,2240.96×
Kentucky21,1121.09×
Arkansas20,9781.65×
Louisiana20,8991.05×
Utah19,0781.38×
Idaho14,5631.88×
Kansas13,1271.08×
Mississippi12,5250.99×
New Jersey12,3360.31×
Maryland12,2160.46×
Iowa11,9680.94×
Massachusetts11,7930.39×
West Virginia8,5901.2×
Montana7,7311.81×
Connecticut7,3380.47×
Nevada7,1450.48×
New Mexico6,9780.9×
Maine6,6181.2×
Nebraska6,5240.84×
New Hampshire5,5620.91×
Delaware4,7251.11×
Alaska4,4271.34×
Wyoming3,2641.43×
South Dakota3,1720.89×
Vermont2,9601.09×
Hawaii2,8400.43×
North Dakota2,5430.8×
Rhode Island1,3340.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equipment rental audience
BrandAffinityCategory
Loader (equipment)9.45×Cars & Mobility
Earthworks (engineering)16.69×Business & Career
Excavator7.6×Cars & Mobility
Tractor Supply Company4.24×Shopping
Tracked loader21.32×Cars & Mobility
Tractor3.98×Cars & Mobility
AutoZone2.5×Cars & Mobility
Compact excavator11.98×Home & Garden
Crane (machine)9.71×Business & Career
Logging5.45×Technology & Electronics
Bulldozer9.43×Cars & Mobility
Rural King5.66×Home & Garden
Heavy equipment3.88×Home & Garden
Power tool2.98×Home & Garden
Trailer (vehicle)4.59×Cars & Mobility
CarGurus3.09×Cars & Mobility
Combine harvester5.03×Business & Career
Forklift truck7.12×Cars & Mobility
Freight transport2.37×Cars & Mobility
Discount Tire3.07×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equipment rental audience
TraitClusterScore
Risk AppetiteTHRILL3.25
Need for SecurityCONSERVATISM1.97
Luxury OrientationPREMIUM1.95
DIY MentalityTHRILL1.76
Quality AwarenessPREMIUM1.57
Career OrientationPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Equipment rental
CountryShare
United States43.1%
United Kingdom15.3%
Canada6.5%

See Equipment rental audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Equipment rental have in United States?

Equipment rental has an estimated audience of 1,543,233 people in United States, concentrated in Texas and California.

What is the gender split and age of Equipment rental fans?

26.7% of Equipment rental fans are female, 73.3% are male, with an average age of 45.4 years.

Which brands do Equipment rental fans like most?

Equipment rental fans show strongest brand affinity for Loader (equipment) (9.45×), Earthworks (engineering) (16.69×), and Excavator (7.6×) over the country average.

Where do Equipment rental fans live in United States?

Equipment rental fans in United States are most concentrated in Texas (reach 160,175), California (reach 110,810), and Florida (reach 76,927). These three regions account for the largest share of the active audience.

What other brands do Equipment rental fans also like?

Beyond Equipment rental itself, the audience over-indexes on Earthworks (engineering) (16.69×), Excavator (7.6×), Tractor Supply Company (4.24×), and Tracked loader (21.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equipment rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.