Bucknell University Audience in United States

Bucknell University has an estimated audience of 277,184 people in United States. 58.0% are female, 42.0% are male, average age 40.9. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Colgate University, Karl Malone, Nicole Scherzinger, Autism Awareness, Brown University.

The average Bucknell University fan in United States is 40.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Colgate University, Karl Malone, Nicole Scherzinger, with strongest over-indexing on Colgate University (116.31× the country average). Demographically, the Bucknell University audience skews more female with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Bucknell University fans

Demographic split for Bucknell University audience in United States
MetricValue
Female58.0%
Male42.0%
Average age40.9
Estimated audience size277,184

Audience persona

The typical Bucknell University fan in United States is more female, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Colgate University.

Top regions in United States

Top regions ranked by reach for Bucknell University in United States
RegionReachAffinity
Pennsylvania49,0795.26×
New York34,1852.21×
New Jersey23,2753.3×
California20,2950.67×
Massachusetts14,0332.57×
Florida13,1770.7×
Texas12,7280.53×
Maryland11,8792.49×
Virginia9,8281.46×
Connecticut8,4813.05×
Ohio7,3800.86×
North Carolina7,3010.88×
Illinois7,1840.78×
Georgia5,6200.66×
Michigan4,5660.63×
Kentucky3,7351.07×
Washington3,6390.65×
Indiana3,3710.67×
Colorado3,2190.74×
Tennessee3,1980.58×
South Carolina3,0910.74×
Arizona2,4350.43×
Minnesota2,1960.55×
Missouri2,1940.49×
Washington, District of Columbia2,1752.61×
Wisconsin1,8380.44×
New Hampshire1,6721.53×
Oregon1,6200.51×
Delaware1,5942.08×
Louisiana1,4850.42×
Alabama1,4750.38×
Rhode Island1,2881.46×
West Virginia1,1460.89×
Oklahoma1,1440.37×
Nevada1,0050.37×
Maine9750.98×
Iowa9380.41×
Utah9030.36×
Arkansas8550.37×
Mississippi7890.35×
Kansas7730.35×
Vermont7541.55×
Hawaii7310.61×
Idaho6790.49×
New Mexico5430.39×
Nebraska5010.36×
Montana3350.44×
Alaska2190.37×
North Dakota1980.35×
South Dakota1740.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bucknell University audience
BrandAffinityCategory
Colgate University116.31×Business & Career
Karl Malone135.91×Sports
Nicole Scherzinger40.49×Music & Radio
Autism Awareness19.03×Health
Brown University59.88×Business & Career
Diabetes mellitus awareness12.48×Health
Will.i.am63.5×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps5.06×Internet & Social Media
Indeed.com4.96×Business & Career
Income tax13.19×Business & Career
San Jose State University40.37×Business & Career
Michigan State University15.85×Business & Career
Yale University22.14×Business & Career
Planet Fitness3.89×Sports
University of Cambridge20.63×Business & Career
Capital One3.63×Business & Career
Google News5.3×News
Columbia University12.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bucknell University audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
Community OrientationOPEN1.33
Career OrientationPOWER1.25
MindfulnessBALANCE1.22
Sports ActivityPOWER1.21
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Bucknell University
CountryShare
United States67.5%
United Kingdom6.4%
India4.4%

See Bucknell University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Bucknell University have in United States?

Bucknell University has an estimated audience of 277,184 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Bucknell University fans?

58.0% of Bucknell University fans are female, 42.0% are male, with an average age of 40.9 years.

Which brands do Bucknell University fans like most?

Bucknell University fans show strongest brand affinity for Colgate University (116.31×), Karl Malone (135.91×), and Nicole Scherzinger (40.49×) over the country average.

Where do Bucknell University fans live in United States?

Bucknell University fans in United States are most concentrated in Pennsylvania (reach 49,079), New York (reach 34,185), and New Jersey (reach 23,275). These three regions account for the largest share of the active audience.

What other brands do Bucknell University fans also like?

Beyond Bucknell University itself, the audience over-indexes on Karl Malone (135.91×), Nicole Scherzinger (40.49×), Autism Awareness (19.03×), and Brown University (59.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bucknell University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.