A data profile of the people who buy, follow and care about Bucknell University in United States — modelled from more than twelve digital signal sources. Bucknell University has an estimated audience of 277,184 people in United States.
The average Bucknell University fan in United States is 40.9 years old, more female, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, New York, New Jersey.
Top brand affinities include Colgate University, Brown University, Yale University, with strongest over-indexing on Colgate University (209.6× the country average).
Demographically, the Bucknell University audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bucknell University fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.
The key figures that characterise the Bucknell University profile in United States.
58.0% are female, 42.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.9 |
| Estimated audience size | 277,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Bucknell University audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.2% |
| United Kingdom | 6.3% |
| India | 4.4% |
Where the Bucknell University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~50K | 5.26× | |
| 02 | New Jersey | ~20K | 2.92× | |
| 03 | Connecticut | ~8K | 2.85× | |
| 04 | Washington, District of Columbia | ~2K | 2.44× | |
| 05 | Massachusetts | ~10K | 2.41× | |
| 06 | Maryland | ~10K | 2.27× | |
| 07 | Delaware | ~2K | 2.06× | |
| 08 | New York | ~30K | 1.89× | |
| 09 | Vermont | <1K | 1.57× | |
| 10 | Virginia | ~10K | 1.51× | |
| 11 | New Hampshire | ~2K | 1.47× | |
| 12 | Rhode Island | ~1K | 1.39× | |
| 13 | Maine | ~1K | 1.19× | |
| 14 | Iowa | ~3K | 1.11× | |
| 15 | Kentucky | ~3K | 0.92× | |
| 16 | West Virginia | ~1K | 0.88× | |
| 17 | North Carolina | ~7K | 0.87× | |
| 18 | Colorado | ~4K | 0.86× | |
| 19 | Ohio | ~7K | 0.84× | |
| 20 | Illinois | ~7K | 0.81× | |
| 21 | South Carolina | ~3K | 0.71× | |
| 22 | Texas | ~20K | 0.69× | |
| 23 | Hawaii | <1K | 0.66× | |
| 24 | Alaska | <1K | 0.66× | |
| 25 | Georgia | ~6K | 0.65× | |
| 26 | Indiana | ~3K | 0.65× | |
| 27 | California | ~20K | 0.64× | |
| 28 | Florida | ~10K | 0.64× | |
| 29 | Michigan | ~5K | 0.63× | |
| 30 | Arkansas | ~1K | 0.63× | |
| 31 | North Dakota | <1K | 0.63× | |
| 32 | Montana | <1K | 0.61× | |
| 33 | South Dakota | <1K | 0.61× | |
| 34 | Minnesota | ~2K | 0.58× | |
| 35 | Tennessee | ~3K | 0.57× | |
| 36 | Washington | ~3K | 0.56× | |
| 37 | Oregon | ~2K | 0.56× | |
| 38 | Idaho | <1K | 0.56× | |
| 39 | Alabama | ~2K | 0.55× | |
| 40 | Nebraska | <1K | 0.55× | |
| 41 | New Mexico | <1K | 0.53× | |
| 42 | Missouri | ~2K | 0.52× | |
| 43 | Wisconsin | ~2K | 0.52× | |
| 44 | Louisiana | ~2K | 0.52× | |
| 45 | Mississippi | ~1K | 0.51× | |
| 46 | Kansas | ~1K | 0.51× | |
| 47 | Oklahoma | ~1K | 0.48× | |
| 48 | Nevada | ~1K | 0.48× | |
| 49 | Arizona | ~3K | 0.46× | |
| 50 | Utah | ~1K | 0.46× |
The strongest cross-interests of the Bucknell University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colgate University | Business & Career | 209.60× | ||
| 02 | Brown University | Business & Career | 64.09× | ||
| 03 | University of Hawaii at Manoa | Business & Career | 48.80× | ||
| 04 | Boston College | Business & Career | 43.77× | ||
| 05 | Yale University | Business & Career | 29.57× | ||
| 06 | Carnegie Mellon University | Business & Career | 27.56× | ||
| 07 | University of Pittsburgh | Business & Career | 23.54× | ||
| 08 | New York University | Business & Career | 21.08× | ||
| 09 | University of Pennsylvania | Business & Career | 20.14× | ||
| 10 | Virginia Tech | Business & Career | 18.95× | ||
| 11 | University of Cambridge | Business & Career | 17.79× | ||
| 12 | Columbia University | Business & Career | 17.68× | ||
| 13 | University of South Carolina | Business & Career | 17.02× | ||
| 14 | Northwestern University | Business & Career | 14.28× | ||
| 15 | Duke University | Business & Career | 13.88× | ||
| 16 | Michigan State University | Business & Career | 12.46× | ||
| 17 | University of Florida | Business & Career | 10.46× | ||
| 18 | University of Notre Dame | Business & Career | 9.68× | ||
| 19 | Men's Wearhouse | Fashion & Accessoires | 8.94× | ||
| 20 | NASDAQ | Business & Career | 5.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Career Orientation | POWER | 1.55× | |
| Indulgence | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.79× | |
| Extroversion | THRILL | 0.79× |
Bucknell University has an estimated audience of 277,184 people in United States, concentrated in Pennsylvania and New York.
58.0% of Bucknell University fans are female, 42.0% are male, with an average age of 40.9 years.
Bucknell University fans show strongest brand affinity for Colgate University (209.6×), Brown University (64.09×), and Yale University (29.57×) over the country average.
Bucknell University fans in United States are most concentrated in Pennsylvania (reach ~50K), New York (reach ~30K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Bucknell University itself, the audience over-indexes on Brown University (64.09×), Yale University (29.57×), Boston College (43.77×), and Columbia University (17.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bucknell University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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