Rascasse Audience Intelligence

Buddy Hield Audience in United States

A data profile of the people who buy, follow and care about Buddy Hield in United States — modelled from more than twelve digital signal sources. Buddy Hield has an estimated audience of 1,874,458 people in United States.

#166among Basketball in United States#2795among Person in United States#1342in Sports

The average Buddy Hield fan in United States is 32.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reggie Jackson, Brook Lopez, Atlanta Hawks, with strongest over-indexing on Reggie Jackson (15.96× the country average).

Demographically, the Buddy Hield audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buddy Hield fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buddy Hield profile in United States.

Audience size
1.9M
in United States
Gender
40.8%♀
59.2% male
Age
32.0
average years
Country rank
#14996
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddy Hield fans

40.8% are female, 59.2% are male, average age 32.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Buddy Hield audience in United States
MetricValue
Female40.8%
Male59.2%
Average age32.0
Estimated audience size1,874,458
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Buddy Hield audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Buddy Hield audience comes from United States.

Worldwide audience distribution share by country for Buddy Hield
CountryShare
United States73.3%
Canada4.8%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddy Hield audience in United States is strongest.

Fig. 05

Top regions by affinity

Buddy Hield fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K2.55×
02Georgia~100K2.06×
03California~400K1.97×
04Indiana~40K1.24×
05Louisiana~30K1.23×
06Mississippi~20K1.22×
07North Carolina~60K1.16×
08Maryland~30K1.16×
09New York~100K1.14×
10Kansas~20K1.13×
11Nevada~20K1.12×
12New Jersey~50K1.10×
13Hawaii~8K1.09×
14Florida~100K1.07×
15Arkansas~20K1.06×
16Alabama~30K1.05×
17Illinois~60K1.04×
18Texas~200K1.03×
19Tennessee~40K1.01×
20Pennsylvania~60K1.00×
21Connecticut~20K1.00×
22Virginia~40K0.99×
23South Carolina~30K0.99×
24Massachusetts~30K0.98×
25Washington, District of Columbia~5K0.97×
26Arizona~30K0.96×
27Alaska~4K0.96×
28Kentucky~20K0.95×
29Delaware~5K0.95×
30Michigan~40K0.94×
31Oregon~20K0.94×
32North Dakota~3K0.92×
33Ohio~50K0.91×
34Minnesota~20K0.91×
35Missouri~20K0.88×
36West Virginia~7K0.87×
37Rhode Island~5K0.86×
38South Dakota~3K0.86×
39Wisconsin~20K0.84×
40Iowa~10K0.83×
41Washington~30K0.82×
42Nebraska~7K0.81×
43Vermont~2K0.81×
44Maine~5K0.79×
45Montana~4K0.78×
46Idaho~7K0.76×
47New Mexico~7K0.76×
48New Hampshire~5K0.76×
49Colorado~20K0.75×
50Utah~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Buddy Hield, United States
0.74×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddy Hield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddy Hield audience
#·InterestCategoryAffinity×
01Reggie JacksonSports15.96×
02Brook LopezSports14.69×
03Atlanta HawksSports3.98×
04Luka DončićSports3.76×
05Minnesota TimberwolvesSports3.00×
06Brooklyn NetsSports2.86×
07Charlotte HornetsSports2.86×
08Phoenix SunsSports2.75×
09Houston RocketsSports2.70×
10Sneaker collectingFashion & Accessoires2.12×
11LeBron JamesSports2.07×
12College basketballSports2.04×
13NBA FinalsSports1.97×
14Golden State WarriorsSports1.94×
15Anime conventionLiterature1.87×
16NBA playoffsSports1.83×
17Mobile gameGames1.77×
18Scooby-DooMovies & TV1.76×
19Mixed martial artsSports1.69×
20Los Angeles LakersSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddy Hield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buddy Hield audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Risk AppetiteTHRILL1.18×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buddy Hield audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buddy Hield have in United States?

Buddy Hield has an estimated audience of 1,874,458 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buddy Hield fans?

40.8% of Buddy Hield fans are female, 59.2% are male, with an average age of 32.0 years.

03

Which brands do Buddy Hield fans like most?

Buddy Hield fans show strongest brand affinity for Reggie Jackson (15.96×), Brook Lopez (14.69×), and Atlanta Hawks (3.98×) over the country average.

04

Where do Buddy Hield fans live in United States?

Buddy Hield fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buddy Hield fans also like?

Beyond Buddy Hield itself, the audience over-indexes on Brook Lopez (14.69×), Atlanta Hawks (3.98×), NBA Finals (1.97×), and Mobile game (1.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buddy Hield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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