Rascasse Audience Intelligence

Business networking Audience in United States

A data profile of the people who buy, follow and care about Business networking in United States — modelled from more than twelve digital signal sources. Business networking has an estimated audience of 1,475,897 people in United States.

#7350among Topic in United States#1260in Business & Career

The average Business networking fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gary Oldman, Innovation, LinkedIn, with strongest over-indexing on Gary Oldman (63.19× the country average).

Demographically, the Business networking audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business networking fan in United States is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Gary Oldman.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business networking profile in United States.

Audience size
1.5M
in United States
Gender
52.3%♀
47.7% male
Age
41.6
average years
Country rank
#17989
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business networking fans

52.3% are female, 47.7% are male, average age 41.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Business networking audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.6
Estimated audience size1,475,897
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Business networking audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Business networking audience comes from United States.

Worldwide audience distribution share by country for Business networking
CountryShare
United States22.7%
United Kingdom9.0%
South Korea7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business networking audience in United States is strongest.

Fig. 05

Top regions by affinity

Business networking fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K1.42×
02Vermont~3K1.27×
03Hawaii~8K1.19×
04North Dakota~4K1.16×
05Montana~5K1.15×
06Alaska~4K1.15×
07South Dakota~4K1.12×
08Washington, District of Columbia~5K1.11×
09Oklahoma~20K1.06×
10Delaware~4K1.06×
11Rhode Island~5K1.05×
12Colorado~20K1.04×
13West Virginia~7K1.04×
14New Hampshire~6K1.03×
15New York~80K1.01×
16Idaho~7K1.01×
17Oregon~20K0.99×
18Utah~10K0.99×
19New Mexico~7K0.98×
20Nebraska~7K0.98×
21Mississippi~10K0.97×
22Missouri~20K0.96×
23Georgia~40K0.95×
24Arkansas~10K0.95×
25Kansas~10K0.95×
26Iowa~10K0.93×
27Florida~90K0.91×
28Tennessee~30K0.91×
29Massachusetts~30K0.91×
30South Carolina~20K0.91×
31Connecticut~10K0.91×
32Louisiana~20K0.90×
33Nevada~10K0.90×
34New Jersey~30K0.89×
35Maryland~20K0.89×
36Kentucky~20K0.89×
37Virginia~30K0.88×
38Arizona~30K0.88×
39Alabama~20K0.88×
40Michigan~30K0.87×
41California~100K0.86×
42Wisconsin~20K0.86×
43Minnesota~20K0.86×
44Texas~100K0.85×
45Illinois~40K0.85×
46North Carolina~40K0.85×
47Washington~30K0.85×
48Indiana~20K0.85×
49Ohio~40K0.83×
50Pennsylvania~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Business networking, United States
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business networking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business networking audience
#·InterestCategoryAffinity×
01Gary OldmanMovies & TV63.19×
02Knowledge managementBusiness & Career50.87×
03Paperless PostShopping16.96×
04LinkedInInternet & Social Media8.30×
05Business schoolBusiness & Career6.59×
06InnovationBusiness & Career6.50×
07Retail bankingBusiness & Career5.98×
08Sustainable energyHome & Garden5.63×
09Renewable energyBusiness & Career5.13×
10QVCMovies & TV4.75×
11Master of Business AdministrationBusiness & Career4.51×
12First class travelTravel & Leisure4.29×
13Career developmentBusiness & Career4.17×
14FedExBusiness & Career4.14×
15Mortgage loansBusiness & Career4.09×
16Discount storesShopping2.92×
17AirbnbTravel & Leisure2.89×
18Shopping mallsShopping2.42×
19PinterestInternet & Social Media2.32×
20EntrepreneurshipBusiness & Career1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business networking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business networking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.44×
Family OrientationCONSERVATISM2.25×
Community OrientationOPEN2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business networking audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business networking have in United States?

Business networking has an estimated audience of 1,475,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business networking fans?

52.3% of Business networking fans are female, 47.7% are male, with an average age of 41.6 years.

03

Which brands do Business networking fans like most?

Business networking fans show strongest brand affinity for Gary Oldman (63.19×), Innovation (6.5×), and LinkedIn (8.3×) over the country average.

04

Where do Business networking fans live in United States?

Business networking fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Business networking fans also like?

Beyond Business networking itself, the audience over-indexes on Innovation (6.5×), LinkedIn (8.3×), Mortgage loans (4.09×), and Renewable energy (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business networking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business networking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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