Business networking Audience in United States

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Business networking has an estimated audience of 1,475,897 people in United States. 52.3% are female, 47.7% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Mount Kilimanjaro, Natural rubber, Governor of Michigan, Google Photos, Cam Ward.

The average Business networking fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mount Kilimanjaro, Natural rubber, Governor of Michigan, with strongest over-indexing on Mount Kilimanjaro (20× the country average). Demographically, the Business networking audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business networking fans

Demographic split for Business networking audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.6
Estimated audience size1,475,897

Audience persona

The typical Business networking fan in United States is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Business networking in United States
RegionReachAffinity
California152,6380.94×
Texas117,6940.93×
New York94,6581.15×
Florida89,2820.89×
Georgia47,1751.04×
Illinois43,9010.89×
New Jersey34,5520.92×
North Carolina33,9720.76×
Michigan32,2380.84×
Pennsylvania30,2860.61×
Colorado29,6631.28×
Virginia28,6420.8×
Massachusetts27,0860.93×
Ohio27,0670.6×
Tennessee25,3580.86×
Missouri24,7681.04×
Arizona22,1230.73×
Washington21,4830.73×
Maryland20,6060.81×
South Carolina18,2130.82×
Indiana14,6140.54×
Maine14,3742.72×
Utah14,1921.07×
Oregon13,8310.82×
Wisconsin12,4440.56×
Minnesota11,9730.57×
Connecticut10,4670.71×
Alabama10,1940.49×
Oklahoma10,1070.62×
Louisiana9,7350.51×
Kentucky9,3610.51×
Arkansas8,5110.7×
Mississippi8,2110.68×
Nevada8,1350.57×
Kansas7,8270.67×
Iowa7,4300.61×
West Virginia6,7790.99×
Alaska6,7652.14×
Hawaii6,4781.02×
Washington, District of Columbia6,3941.44×
Montana6,3891.56×
Idaho6,2600.85×
New Hampshire6,0511.04×
Nebraska5,9250.8×
New Mexico5,8940.8×
South Dakota5,8211.71×
North Dakota5,6671.87×
Wyoming5,4842.51×
Rhode Island5,3931.15×
Vermont5,3052.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business networking audience
BrandAffinityCategory
Mount Kilimanjaro20×Travel & Leisure
Natural rubber2×Cars & Mobility
Governor of Michigan7.01×Politics & Society
Google Photos1.98×Technology & Electronics
Cam Ward3.02×Sports
Jesse Plemons2.68×Movies & TV
Kendra Scott2.27×Fashion & Accessoires
Nebraska Cornhuskers football2.78×Sports
Vocal harmony3.32×Music & Radio
Historic site3×Arts & Culture
Goop3.59×Internet & Social Media
Kansas1.57×Travel & Leisure
Fairy godmother4.42×Literature
Urban horticulture2.07×Home & Garden
Grammarly2.67×Business & Career
Charlamagne Tha God5.24×Movies & TV
19 Kids and Counting2.94×Movies & TV
Business English3.03×Business & Career
Home staging2.68×Home & Garden
Mathcore4.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business networking audience
TraitClusterScore
Community OrientationOPEN2.16
Career OrientationPOWER2.07
Risk AppetiteTHRILL1.98
Design AffinityPREMIUM1.69
Quality AwarenessPREMIUM1.63
Urban LifestyleOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Business networking
CountryShare
United States22.7%
United Kingdom9.0%
South Korea7.0%

See Business networking audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business networking have in United States?

Business networking has an estimated audience of 1,475,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Business networking fans?

52.3% of Business networking fans are female, 47.7% are male, with an average age of 41.6 years.

Which brands do Business networking fans like most?

Business networking fans show strongest brand affinity for Mount Kilimanjaro (20×), Natural rubber (2×), and Governor of Michigan (7.01×) over the country average.

Where do Business networking fans live in United States?

Business networking fans in United States are most concentrated in California (reach 152,638), Texas (reach 117,694), and New York (reach 94,658). These three regions account for the largest share of the active audience.

What other brands do Business networking fans also like?

Beyond Business networking itself, the audience over-indexes on Natural rubber (2×), Governor of Michigan (7.01×), Google Photos (1.98×), and Cam Ward (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business networking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.