Butler University Audience in United States

Butler University logo

Butler University has an estimated audience of 393,663 people in United States. 53.9% are female, 46.1% are male, average age 39.2. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Colgate University, Bob Ross, Planet Fitness, KinderCare Learning Centers, Erin Andrews.

The average Butler University fan in United States is 39.2 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Colgate University, Bob Ross, Planet Fitness, with strongest over-indexing on Colgate University (50.78× the country average). Demographically, the Butler University audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Butler University fans

Demographic split for Butler University audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.2
Estimated audience size393,663

Audience persona

The typical Butler University fan in United States is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Colgate University.

Top regions in United States

Top regions ranked by reach for Butler University in United States
RegionReachAffinity
Indiana91,59412.74×
Illinois34,1072.6×
Ohio17,2281.42×
California16,0350.37×
Texas15,8730.47×
Michigan14,9481.45×
New York13,0020.59×
Florida12,6300.47×
Iowa11,6093.58×
Pennsylvania8,9430.67×
Wisconsin8,8691.5×
North Carolina7,6390.64×
Missouri7,2511.14×
Virginia7,0890.74×
Kentucky6,8561.39×
Tennessee6,7340.85×
New Jersey6,6840.67×
Georgia6,1340.51×
Massachusetts5,9330.76×
Minnesota5,6261×
Connecticut5,5411.4×
Colorado4,7110.76×
Maryland4,6550.69×
Arizona3,5920.45×
South Carolina3,3690.57×
Washington3,3550.42×
Kansas2,6220.85×
Alabama2,4820.45×
Nebraska2,1961.11×
Louisiana2,1020.41×
Oregon2,0620.46×
Oklahoma1,9640.45×
Mississippi1,4920.46×
Arkansas1,4250.44×
Nevada1,2170.32×
Washington, District of Columbia1,2071.02×
Utah1,1360.32×
Rhode Island1,0680.85×
New Hampshire9740.63×
West Virginia9480.52×
Maine7790.55×
Idaho7450.38×
South Dakota6450.71×
New Mexico6130.31×
Hawaii5210.31×
Vermont4770.69×
Delaware4740.44×
Montana4660.43×
North Dakota3910.48×
Alaska1970.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butler University audience
BrandAffinityCategory
Colgate University50.78×Business & Career
Bob Ross23.66×Movies & TV
Planet Fitness4.22×Sports
KinderCare Learning Centers28.83×Health
Erin Andrews21.37×Sports
Freddie Freeman14.85×Sports
Diaper bag5.46×Kids & Family
LG TV33.73×Technology & Electronics
Kiddie Academy41.82×Kids & Family
Beyblade16.98×Literature
Bass guitar3.77×Music & Radio
Indiana Pacers6.95×Sports
Gerard Butler8.48×Movies & TV
Golf Channel3.76×Sports
Indiana University13.79×Business & Career
southwest airlines3.35×Travel & Leisure
San Jose State University22.88×Business & Career
Goddard School24.85×Business & Career
Purdue University11.2×Business & Career
Fly fishing3.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butler University audience
TraitClusterScore
Career OrientationPOWER1.31
Price SensitivityPREMIUM1.15
Community OrientationOPEN1.14
IndulgenceJOY1.14
Pet OwnershipJOY1.14
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Butler University
CountryShare
United States78.3%
United Kingdom3.7%
Thailand3.6%

See Butler University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Butler University have in United States?

Butler University has an estimated audience of 393,663 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Butler University fans?

53.9% of Butler University fans are female, 46.1% are male, with an average age of 39.2 years.

Which brands do Butler University fans like most?

Butler University fans show strongest brand affinity for Colgate University (50.78×), Bob Ross (23.66×), and Planet Fitness (4.22×) over the country average.

Where do Butler University fans live in United States?

Butler University fans in United States are most concentrated in Indiana (reach 91,594), Illinois (reach 34,107), and Ohio (reach 17,228). These three regions account for the largest share of the active audience.

What other brands do Butler University fans also like?

Beyond Butler University itself, the audience over-indexes on Bob Ross (23.66×), Planet Fitness (4.22×), KinderCare Learning Centers (28.83×), and Erin Andrews (21.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butler University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.