Rascasse Audience Intelligence

Butler University Audience in United States

A data profile of the people who buy, follow and care about Butler University in United States — modelled from more than twelve digital signal sources. Butler University has an estimated audience of 393,663 people in United States.

#356among University in United States#4667among POI in United States#2584in Business & Career

The average Butler University fan in United States is 39.2 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Ohio.

Top brand affinities include Colgate University, Erin Andrews, Bob Ross, with strongest over-indexing on Colgate University (42.25× the country average).

Demographically, the Butler University audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Butler University fan in United States is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butler University profile in United States.

Audience size
394K
in United States
Gender
53.9%♀
46.1% male
Age
39.2
average years
Country rank
#41964
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Butler University fans

53.9% are female, 46.1% are male, average age 39.2.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Butler University audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.2
Estimated audience size393,663
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Butler University audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3918%
40-4923%
50+20%
Fig. 04

Worldwide distribution

78.3%

of the worldwide Butler University audience comes from United States.

Worldwide audience distribution share by country for Butler University
CountryShare
United States78.3%
United Kingdom3.7%
Thailand3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butler University audience in United States is strongest.

Fig. 05

Top regions by affinity

Butler University fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K17.35×
02Iowa~10K3.03×
03Illinois~30K2.44×
04Ohio~20K1.35×
05Kentucky~7K1.35×
06Wisconsin~8K1.34×
07Connecticut~5K1.33×
08Michigan~10K1.32×
09Missouri~7K1.13×
10Nebraska~2K1.00×
11Washington, District of Columbia~1K0.96×
12Minnesota~5K0.91×
13Rhode Island~1K0.87×
14Kansas~3K0.84×
15Tennessee~6K0.81×
16Vermont<1K0.80×
17South Dakota<1K0.76×
18New Hampshire~1K0.72×
19Massachusetts~6K0.71×
20Alaska<1K0.71×
21North Dakota<1K0.70×
22Virginia~7K0.69×
23Colorado~4K0.69×
24Maryland~4K0.65×
25Maine<1K0.65×
26West Virginia~1K0.64×
27Montana<1K0.64×
28Pennsylvania~8K0.63×
29Delaware<1K0.63×
30New Jersey~6K0.61×
31North Carolina~7K0.60×
32South Carolina~3K0.58×
33Mississippi~2K0.55×
34Idaho~1K0.55×
35Hawaii<1K0.55×
36Arkansas~2K0.54×
37New York~10K0.52×
38New Mexico~1K0.51×
39Alabama~3K0.50×
40Oklahoma~2K0.50×
41Georgia~6K0.49×
42Louisiana~2K0.49×
43Oregon~2K0.48×
44Arizona~4K0.45×
45Florida~10K0.44×
46Utah~2K0.44×
47Texas~10K0.42×
48Washington~3K0.42×
49Nevada~2K0.42×
50California~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Butler University, United States
0.35×1.00×17.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butler University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butler University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career42.25×
02Kiddie AcademyKids & Family40.66×
03Erin AndrewsSports33.62×
04LG TVTechnology & Electronics29.58×
05KinderCare Learning CentersHealth21.70×
06Bob RossMovies & TV19.35×
07Brown UniversityBusiness & Career15.76×
08Indiana UniversityBusiness & Career11.48×
09Freddie FreemanSports10.81×
10Purdue UniversityBusiness & Career9.99×
11Michigan State UniversityBusiness & Career8.11×
12Indianapolis Motor SpeedwaySports7.69×
13Gerard ButlerMovies & TV7.00×
14FedExBusiness & Career3.89×
15Sustainable energyHome & Garden3.66×
16Solar energyHome & Garden3.29×
17Mortgage loansBusiness & Career3.11×
18Capital OneBusiness & Career2.68×
19Planet FitnessSports2.64×
20PinterestInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butler University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Butler University audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.90×
PatriotismCONSERVATISM1.56×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Butler University audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Design AffinityPREMIUM0.80×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Butler University have in United States?

Butler University has an estimated audience of 393,663 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of Butler University fans?

53.9% of Butler University fans are female, 46.1% are male, with an average age of 39.2 years.

03

Which brands do Butler University fans like most?

Butler University fans show strongest brand affinity for Colgate University (42.25×), Erin Andrews (33.62×), and Bob Ross (19.35×) over the country average.

04

Where do Butler University fans live in United States?

Butler University fans in United States are most concentrated in Indiana (reach ~100K), Illinois (reach ~30K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Butler University fans also like?

Beyond Butler University itself, the audience over-indexes on Erin Andrews (33.62×), Bob Ross (19.35×), Kiddie Academy (40.66×), and Mortgage loans (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Butler University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Butler University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →