Cake pop Audience in United States

Cake pop has an estimated audience of 1,095,126 people in United States. 85.2% are female, 14.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Google News, Edible Arrangements, AccuWeather, PSV Eindhoven, StubHub.

The average Cake pop fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Edible Arrangements, AccuWeather, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Cake pop audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cake pop fans

Demographic split for Cake pop audience in United States
MetricValue
Female85.2%
Male14.8%
Average age36.5
Estimated audience size1,095,126

Audience persona

The typical Cake pop fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Cake pop in United States
RegionReachAffinity
California143,7901.19×
Texas117,3601.25×
Florida83,7861.13×
New York64,2161.05×
Illinois41,9621.15×
Pennsylvania38,9531.06×
Ohio36,9671.1×
Georgia36,6141.09×
North Carolina35,8941.09×
Michigan35,5871.24×
New Jersey34,5541.24×
Virginia28,5161.07×
Arizona25,3731.13×
Indiana23,5781.18×
Washington21,9621×
Tennessee21,0860.96×
Maryland20,9111.11×
Massachusetts20,4530.95×
Missouri18,4801.05×
Wisconsin16,8941.03×
South Carolina16,8831.02×
Minnesota16,1731.03×
Alabama15,1360.99×
Colorado14,8020.86×
Kentucky14,1621.03×
Louisiana13,2440.94×
Oklahoma11,9920.99×
Connecticut11,4171.04×
Utah10,7911.1×
Nevada10,4840.99×
Oregon10,2370.82×
Kansas9,3631.08×
Arkansas8,9540.99×
Mississippi8,9430.99×
Iowa8,8890.99×
Idaho5,9631.09×
Nebraska5,4681×
New Mexico5,0970.93×
West Virginia4,7360.93×
Hawaii3,7690.8×
New Hampshire3,7070.86×
Rhode Island3,2300.93×
Maine3,1330.8×
Delaware3,0111×
Washington, District of Columbia2,5710.78×
Montana2,5300.83×
North Dakota2,2921.02×
South Dakota2,2420.89×
Alaska1,7770.76×
Wyoming1,3830.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cake pop audience
BrandAffinityCategory
Google News19.03×News
Edible Arrangements32.7×Food & Beverages
AccuWeather15.97×Home & Garden
PSV Eindhoven64.18×Sports
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cake pop audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Risk AppetiteTHRILL2.11
DIY MentalityTHRILL1.82
Design AffinityPREMIUM1.76
Price SensitivityPREMIUM1.61
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Cake pop
CountryShare
United States32.4%
United Kingdom7.9%
Japan6.7%

See Cake pop audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cake pop have in United States?

Cake pop has an estimated audience of 1,095,126 people in United States, concentrated in California and Texas.

What is the gender split and age of Cake pop fans?

85.2% of Cake pop fans are female, 14.8% are male, with an average age of 36.5 years.

Which brands do Cake pop fans like most?

Cake pop fans show strongest brand affinity for Google News (19.03×), Edible Arrangements (32.7×), and AccuWeather (15.97×) over the country average.

Where do Cake pop fans live in United States?

Cake pop fans in United States are most concentrated in California (reach 143,790), Texas (reach 117,360), and Florida (reach 83,786). These three regions account for the largest share of the active audience.

What other brands do Cake pop fans also like?

Beyond Cake pop itself, the audience over-indexes on Edible Arrangements (32.7×), AccuWeather (15.97×), PSV Eindhoven (64.18×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.