Rascasse Audience Intelligence

Cake pop Audience in United States

A data profile of the people who buy, follow and care about Cake pop in United States — modelled from more than twelve digital signal sources. Cake pop has an estimated audience of 1,095,126 people in United States.

#78among Sweet in United States#8364among Topic in United States#1252in Food & Beverages

The average Cake pop fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Obsessed (2009 film), Tanger Outlets, with strongest over-indexing on Edible Arrangements (28.44× the country average).

Demographically, the Cake pop audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cake pop fan in United States is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cake pop profile in United States.

Audience size
1.1M
in United States
Gender
85.2%♀
14.8% male
Age
36.5
average years
Country rank
#22258
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cake pop fans

85.2% are female, 14.8% are male, average age 36.5.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Cake pop audience in United States
MetricValue
Female85.2%
Male14.8%
Average age36.5
Estimated audience size1,095,126
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Cake pop audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Cake pop audience comes from United States.

Worldwide audience distribution share by country for Cake pop
CountryShare
United States32.4%
United Kingdom7.8%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cake pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Cake pop fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.25×
02New Jersey~30K1.19×
03Michigan~30K1.18×
04Indiana~20K1.16×
05California~100K1.15×
06Illinois~40K1.11×
07Kansas~10K1.11×
08Arizona~20K1.10×
09Maryland~20K1.09×
10Missouri~20K1.08×
11Nebraska~6K1.08×
12Pennsylvania~40K1.07×
13Ohio~40K1.07×
14Utah~10K1.07×
15Idaho~6K1.07×
16North Dakota~2K1.07×
17Georgia~40K1.06×
18Arkansas~9K1.05×
19Wisconsin~20K1.04×
20Florida~80K1.03×
21North Carolina~30K1.03×
22Kentucky~10K1.03×
23Virginia~30K1.02×
24Oklahoma~10K1.02×
25Connecticut~10K1.02×
26Iowa~9K1.02×
27Mississippi~9K1.02×
28Delaware~3K1.01×
29South Dakota~3K1.00×
30Minnesota~20K0.99×
31Louisiana~10K0.99×
32Nevada~10K0.99×
33New York~60K0.98×
34Alabama~20K0.98×
35New Mexico~5K0.98×
36West Virginia~5K0.98×
37South Carolina~20K0.96×
38Tennessee~20K0.94×
39Washington~20K0.94×
40Rhode Island~3K0.93×
41Montana~3K0.92×
42Massachusetts~20K0.91×
43Alaska~2K0.88×
44New Hampshire~4K0.87×
45Colorado~10K0.85×
46Hawaii~4K0.85×
47Maine~3K0.84×
48Oregon~10K0.82×
49Vermont~2K0.79×
50Washington, District of Columbia~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Cake pop, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cake pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cake pop audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages28.44×
02Brownie (folklore)Food & Beverages20.22×
03Tanger OutletsFashion & Accessoires16.71×
04Michelle RodriguezMovies & TV8.50×
05Baking powderFood & Beverages8.44×
06Obsessed (2009 film)Movies & TV6.14×
07Chocolate brownieFood & Beverages4.46×
08CupcakeFood & Beverages4.44×
09Unique GiftsShopping4.21×
10Artificial nailsBeauty & Wellness3.94×
11PastryFood & Beverages3.53×
12Eyelash extensionsBeauty & Wellness3.31×
13Luxury real estateBusiness & Career3.05×
14Natural skin careBeauty & Wellness2.99×
15BakeryFood & Beverages2.67×
16Do it yourself (DIY)Home & Garden2.60×
17Local foodFood & Beverages2.31×
18Indeed.comBusiness & Career2.27×
19Italian cuisineFood & Beverages2.06×
20SephoraShopping1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cake pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cake pop audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.21×
DIY MentalityTHRILL1.63×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cake pop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cake pop have in United States?

Cake pop has an estimated audience of 1,095,126 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cake pop fans?

85.2% of Cake pop fans are female, 14.8% are male, with an average age of 36.5 years.

03

Which brands do Cake pop fans like most?

Cake pop fans show strongest brand affinity for Edible Arrangements (28.44×), Obsessed (2009 film) (6.14×), and Tanger Outlets (16.71×) over the country average.

04

Where do Cake pop fans live in United States?

Cake pop fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cake pop fans also like?

Beyond Cake pop itself, the audience over-indexes on Obsessed (2009 film) (6.14×), Tanger Outlets (16.71×), Do it yourself (DIY) (2.6×), and Cupcake (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cake pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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