Cake pop Audience in United States
Cake pop has an estimated audience of 1,095,126 people in United States. 85.2% are female, 14.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Bank account, The Historian, Home equity.
The average Cake pop fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Bank account, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Cake pop audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake pop fans
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 36.5 |
| Estimated audience size | 1,095,126 |
Audience persona
The typical Cake pop fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 143,790 | 1.19× |
| Texas | 117,360 | 1.25× |
| Florida | 83,786 | 1.13× |
| New York | 64,216 | 1.05× |
| Illinois | 41,962 | 1.15× |
| Pennsylvania | 38,953 | 1.06× |
| Ohio | 36,967 | 1.1× |
| Georgia | 36,614 | 1.09× |
| North Carolina | 35,894 | 1.09× |
| Michigan | 35,587 | 1.24× |
| New Jersey | 34,554 | 1.24× |
| Virginia | 28,516 | 1.07× |
| Arizona | 25,373 | 1.13× |
| Indiana | 23,578 | 1.18× |
| Washington | 21,962 | 1× |
| Tennessee | 21,086 | 0.96× |
| Maryland | 20,911 | 1.11× |
| Massachusetts | 20,453 | 0.95× |
| Missouri | 18,480 | 1.05× |
| Wisconsin | 16,894 | 1.03× |
| South Carolina | 16,883 | 1.02× |
| Minnesota | 16,173 | 1.03× |
| Alabama | 15,136 | 0.99× |
| Colorado | 14,802 | 0.86× |
| Kentucky | 14,162 | 1.03× |
| Louisiana | 13,244 | 0.94× |
| Oklahoma | 11,992 | 0.99× |
| Connecticut | 11,417 | 1.04× |
| Utah | 10,791 | 1.1× |
| Nevada | 10,484 | 0.99× |
| Oregon | 10,237 | 0.82× |
| Kansas | 9,363 | 1.08× |
| Arkansas | 8,954 | 0.99× |
| Mississippi | 8,943 | 0.99× |
| Iowa | 8,889 | 0.99× |
| Idaho | 5,963 | 1.09× |
| Nebraska | 5,468 | 1× |
| New Mexico | 5,097 | 0.93× |
| West Virginia | 4,736 | 0.93× |
| Hawaii | 3,769 | 0.8× |
| New Hampshire | 3,707 | 0.86× |
| Rhode Island | 3,230 | 0.93× |
| Maine | 3,133 | 0.8× |
| Delaware | 3,011 | 1× |
| Washington, District of Columbia | 2,571 | 0.78× |
| Montana | 2,530 | 0.83× |
| North Dakota | 2,292 | 1.02× |
| South Dakota | 2,242 | 0.89× |
| Alaska | 1,777 | 0.76× |
| Wyoming | 1,383 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| Bank account | 4.06× | Business & Career |
| The Historian | 16.48× | Literature |
| Home equity | 1.73× | Home & Garden |
| Hasan Minhaj | 9.16× | Movies & TV |
| Nationality | 1.71× | Politics & Society |
| Eurail | 16.57× | Cars & Mobility |
| Kevin Murphy (screenwriter) | 10.58× | Movies & TV |
| JDSU | 1.99× | Business & Career |
| Mothercare | 2.1× | Kids & Family |
| Tierra Cali | 4.67× | Travel & Leisure |
| Parral, Chihuahua | 9.01× | Travel & Leisure |
| Cachorro | 3.17× | Pets & Animals |
| Staycation | 1.86× | Home & Garden |
| Nebraska Cornhuskers football | 2.01× | Sports |
| Jesse Plemons | 1.79× | Movies & TV |
| Historic site | 2.14× | Arts & Culture |
| Electrolyte | 2.36× | Health |
| Nurse education | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.34 |
| Risk Appetite | THRILL | 2.11 |
| DIY Mentality | THRILL | 1.82 |
| Design Affinity | PREMIUM | 1.76 |
| Price Sensitivity | PREMIUM | 1.61 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 7.9% |
| Japan | 6.7% |
See Cake pop audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Cake pop have in United States?
Cake pop has an estimated audience of 1,095,126 people in United States, concentrated in California and Texas.
What is the gender split and age of Cake pop fans?
85.2% of Cake pop fans are female, 14.8% are male, with an average age of 36.5 years.
Which brands do Cake pop fans like most?
Cake pop fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.65×), and Bank account (4.06×) over the country average.
Where do Cake pop fans live in United States?
Cake pop fans in United States are most concentrated in California (reach 143,790), Texas (reach 117,360), and Florida (reach 83,786). These three regions account for the largest share of the active audience.
What other brands do Cake pop fans also like?
Beyond Cake pop itself, the audience over-indexes on Google Home (11.65×), Bank account (4.06×), The Historian (16.48×), and Home equity (1.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cake pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.