Casper, Wyoming Audience in United States

Casper, Wyoming logo

Casper, Wyoming has an estimated audience of 1,403,624 people in United States. 58.8% are female, 41.2% are male, average age 37.8. Top regions: Wyoming, Colorado, Texas. Top brand affinities: New York Knicks, Standup paddleboarding, Luxury Lifestyle, Colorado Avalanche, Arc'teryx.

The average Casper, Wyoming fan in United States is 37.8 years old, more female, and lives primarily in Wyoming. The audience is concentrated in Wyoming, Colorado, Texas. Top brand affinities include New York Knicks, Standup paddleboarding, Luxury Lifestyle, with strongest over-indexing on New York Knicks (1.67× the country average). Demographically, the Casper, Wyoming audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Casper, Wyoming fans

Demographic split for Casper, Wyoming audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.8
Estimated audience size1,403,624

Audience persona

The typical Casper, Wyoming fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for New York Knicks.

Top regions in United States

Top regions ranked by reach for Casper, Wyoming in United States
RegionReachAffinity
Wyoming56,60027.2×
Colorado45,5862.06×
Texas35,5450.29×
California32,2930.21×
Utah17,2421.37×
Florida16,4370.17×
Washington11,9430.42×
Arizona11,5440.4×
Montana10,9612.81×
Illinois10,7800.23×
New York10,3140.13×
Minnesota8,7920.44×
South Dakota8,7522.7×
Idaho8,7101.24×
North Carolina8,0190.19×
Nebraska7,9741.13×
Ohio7,8050.18×
Pennsylvania7,6510.16×
Georgia7,3420.17×
Missouri7,2810.32×
Oregon7,2050.45×
Tennessee7,1260.25×
Oklahoma6,8890.44×
Michigan6,5950.18×
Virginia6,4900.19×
Wisconsin6,4650.31×
Kansas5,6300.51×
Indiana5,5210.22×
Nevada5,3270.39×
Iowa5,2590.45×
Louisiana4,1920.23×
New Jersey4,1530.12×
Massachusetts4,0760.15×
North Dakota4,0081.39×
South Carolina3,8710.18×
Alabama3,7120.19×
New Mexico3,6720.52×
Arkansas3,6590.32×
Maryland3,5240.15×
Kentucky3,4560.2×
Mississippi2,2340.19×
Connecticut2,0870.15×
Alaska1,5880.53×
West Virginia1,3370.2×
New Hampshire1,0560.19×
Maine1,0130.2×
Washington, District of Columbia9850.23×
Hawaii9810.16×
Rhode Island5600.13×
Vermont5510.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casper, Wyoming audience
BrandAffinityCategory
New York Knicks1.67×Sports
Standup paddleboarding1.82×Sports
Luxury Lifestyle1.68×Shopping
Colorado Avalanche2.04×Sports
Arc'teryx1.98×Fashion & Accessoires
Charlotte Tilbury1.53×Beauty & Wellness
Air purifier1.76×Home & Garden
Bespoke tailoring1.52×Fashion & Accessoires
Minnesota Wild1.51×Sports
CC cream1.65×Beauty & Wellness
Toronto Maple Leafs2.23×Sports
Volkswagen Tiguan1.57×Cars & Mobility
Gwyneth Paltrow1.5×Movies & TV
Tattoo removal1.93×Fashion & Accessoires
Stella McCartney1.58×Fashion & Accessoires
Bonnaroo Music Festival1.81×Music & Radio
Pier 1 Imports1.57×Home & Garden
Water filter1.54×Food & Beverages
Sustainable clothing1.76×Fashion & Accessoires
Plastic pollution1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casper, Wyoming audience
TraitClusterScore
SustainabilityBALANCE1.76
Luxury OrientationPREMIUM1.45
Sports ActivityPOWER1.3
Quality AwarenessPREMIUM1.28
Pet OwnershipJOY1.2
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Casper, Wyoming
CountryShare
United States96.3%
Canada1.2%
United Kingdom0.6%

See Casper, Wyoming audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Casper, Wyoming have in United States?

Casper, Wyoming has an estimated audience of 1,403,624 people in United States, concentrated in Wyoming and Colorado.

What is the gender split and age of Casper, Wyoming fans?

58.8% of Casper, Wyoming fans are female, 41.2% are male, with an average age of 37.8 years.

Which brands do Casper, Wyoming fans like most?

Casper, Wyoming fans show strongest brand affinity for New York Knicks (1.67×), Standup paddleboarding (1.82×), and Luxury Lifestyle (1.68×) over the country average.

Where do Casper, Wyoming fans live in United States?

Casper, Wyoming fans in United States are most concentrated in Wyoming (reach 56,600), Colorado (reach 45,586), and Texas (reach 35,545). These three regions account for the largest share of the active audience.

What other brands do Casper, Wyoming fans also like?

Beyond Casper, Wyoming itself, the audience over-indexes on Standup paddleboarding (1.82×), Luxury Lifestyle (1.68×), Colorado Avalanche (2.04×), and Arc'teryx (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casper, Wyoming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.