Rascasse Audience Intelligence

Casper, Wyoming Audience in United States

A data profile of the people who buy, follow and care about Casper, Wyoming in United States — modelled from more than twelve digital signal sources. Casper, Wyoming has an estimated audience of 1,403,624 people in United States.

#52among Department store in United States#1577among POI in United States#322in Shopping

The average Casper, Wyoming fan in United States is 37.8 years old, more female, and lives primarily in Wyoming.

The audience is concentrated in Wyoming, Colorado, Texas.

Top brand affinities include Trader Joe's, Online newspaper, Non-alcoholic beverage, with strongest over-indexing on Trader Joe's (1.58× the country average).

Demographically, the Casper, Wyoming audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casper, Wyoming fan in United States is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Trader Joe's.

Category: Shopping · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casper, Wyoming profile in United States.

Audience size
1.4M
in United States
Gender
58.8%♀
41.2% male
Age
37.8
average years
Country rank
#18657
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casper, Wyoming fans

58.8% are female, 41.2% are male, average age 37.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Casper, Wyoming audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.8
Estimated audience size1,403,624
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Casper, Wyoming audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Casper, Wyoming audience comes from United States.

Worldwide audience distribution share by country for Casper, Wyoming
CountryShare
United States96.2%
Canada1.3%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casper, Wyoming audience in United States is strongest.

Fig. 05

Top regions by affinity

Casper, Wyoming fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K30.54×
02South Dakota~9K2.75×
03Montana~10K2.52×
04Colorado~30K1.58×
05North Dakota~3K1.20×
06Nebraska~7K1.05×
07Idaho~7K1.04×
08Utah~10K1.03×
09Alaska~2K0.62×
10Delaware~2K0.58×
11Rhode Island~3K0.57×
12New Mexico~3K0.50×
13Kansas~5K0.48×
14Hawaii~3K0.47×
15New Hampshire~3K0.46×
16Maine~2K0.46×
17Iowa~5K0.45×
18West Virginia~3K0.45×
19Minnesota~9K0.43×
20Oklahoma~7K0.42×
21Washington, District of Columbia~2K0.42×
22Oregon~6K0.40×
23Mississippi~5K0.40×
24Arkansas~4K0.38×
25Washington~10K0.37×
26Nevada~5K0.37×
27Arizona~10K0.34×
28Missouri~7K0.32×
29Wisconsin~7K0.32×
30Connecticut~4K0.32×
31Louisiana~6K0.31×
32Kentucky~5K0.31×
33Alabama~6K0.29×
34Tennessee~8K0.27×
35South Carolina~6K0.27×
36Indiana~7K0.26×
37Maryland~6K0.24×
38Texas~30K0.22×
39Massachusetts~6K0.22×
40Illinois~10K0.21×
41Michigan~8K0.21×
42Virginia~7K0.21×
43Ohio~9K0.20×
44North Carolina~8K0.20×
45New Jersey~7K0.20×
46Georgia~8K0.19×
47Pennsylvania~9K0.18×
48California~30K0.17×
49Florida~20K0.16×
50New York~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Casper, Wyoming, United States
0.14×1.00×30.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casper, Wyoming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casper, Wyoming audience
#·InterestCategoryAffinity×
01HisenseTechnology & Electronics4.11×
02Non-alcoholic beverageFood & Beverages2.05×
03Air purifierHome & Garden1.96×
04Colorado AvalancheSports1.94×
05Tom HardyMovies & TV1.89×
06Malt whiskyFood & Beverages1.85×
07Water filterFood & Beverages1.84×
08Insect repellentHealth1.81×
09Colorado RockiesSports1.67×
10Art DecoArts & Culture1.59×
11Trader Joe'sShopping1.58×
12Best WesternTravel & Leisure1.58×
13Monopoly (game)Games1.57×
14Online newspaperNews1.55×
15Rail transportTravel & Leisure1.53×
16Internet service providerTechnology & Electronics1.53×
17RoboticsTechnology & Electronics1.51×
18WorkwearFashion & Accessoires1.51×
19ToothbrushBeauty & Wellness1.51×
20Holiday Inn ExpressTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casper, Wyoming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casper, Wyoming audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.43×
Community OrientationOPEN1.26×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casper, Wyoming audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.74×
MindfulnessBALANCE0.83×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casper, Wyoming have in United States?

Casper, Wyoming has an estimated audience of 1,403,624 people in United States, concentrated in Wyoming and Colorado.

02

What is the gender split and age of Casper, Wyoming fans?

58.8% of Casper, Wyoming fans are female, 41.2% are male, with an average age of 37.8 years.

03

Which brands do Casper, Wyoming fans like most?

Casper, Wyoming fans show strongest brand affinity for Trader Joe's (1.58×), Online newspaper (1.55×), and Non-alcoholic beverage (2.05×) over the country average.

04

Where do Casper, Wyoming fans live in United States?

Casper, Wyoming fans in United States are most concentrated in Wyoming (reach ~60K), Colorado (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Casper, Wyoming fans also like?

Beyond Casper, Wyoming itself, the audience over-indexes on Online newspaper (1.55×), Non-alcoholic beverage (2.05×), Rail transport (1.53×), and Colorado Avalanche (1.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Casper, Wyoming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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