Rascasse Audience Intelligence

Cato Institute Audience in United States

A data profile of the people who buy, follow and care about Cato Institute in United States — modelled from more than twelve digital signal sources. Cato Institute has an estimated audience of 848,192 people in United States.

#47among Charity in United States#246among NGO / Political Party in United States#1563in Politics & Society

The average Cato Institute fan in United States is 47.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Drudge Report, New York Post, Politico, with strongest over-indexing on Drudge Report (14.77× the country average).

Demographically, the Cato Institute audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cato Institute fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cato Institute profile in United States.

Audience size
848K
in United States
Gender
53.0%♀
47.0% male
Age
47.0
average years
Country rank
#26424
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cato Institute fans

53.0% are female, 47.0% are male, average age 47.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Cato Institute audience in United States
MetricValue
Female53.0%
Male47.0%
Average age47.0
Estimated audience size848,192
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Cato Institute audience in United States
Age bracketShare%
16-198%
20-2910%
30-3916%
40-4927%
50+39%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Cato Institute audience comes from United States.

Worldwide audience distribution share by country for Cato Institute
CountryShare
United States95.2%
Australia0.6%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cato Institute audience in United States is strongest.

Fig. 05

Top regions by affinity

Cato Institute fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K12.26×
02Virginia~40K1.78×
03Maryland~20K1.66×
04Vermont~2K1.20×
05Massachusetts~20K1.19×
06Maine~3K1.11×
07New Hampshire~3K1.03×
08Minnesota~10K1.00×
09Connecticut~8K0.96×
10Rhode Island~3K0.93×
11Colorado~10K0.92×
12Montana~2K0.92×
13Oregon~9K0.91×
14Idaho~4K0.89×
15Washington~20K0.88×
16Alaska~2K0.86×
17New York~40K0.85×
18Pennsylvania~20K0.84×
19Delaware~2K0.83×
20Illinois~20K0.81×
21Kansas~5K0.81×
22North Dakota~1K0.81×
23Wisconsin~10K0.79×
24Iowa~6K0.79×
25South Dakota~2K0.79×
26Missouri~10K0.76×
27Nebraska~3K0.76×
28Kentucky~8K0.75×
29California~70K0.73×
30Utah~6K0.73×
31New Mexico~3K0.73×
32West Virginia~3K0.73×
33North Carolina~20K0.72×
34Michigan~20K0.71×
35Hawaii~3K0.71×
36Indiana~10K0.70×
37New Jersey~20K0.69×
38Arizona~10K0.69×
39Ohio~20K0.68×
40Tennessee~10K0.67×
41South Carolina~8K0.62×
42Oklahoma~6K0.62×
43Arkansas~4K0.62×
44Louisiana~7K0.61×
45Georgia~20K0.60×
46Mississippi~4K0.60×
47Florida~30K0.59×
48Nevada~5K0.57×
49Alabama~7K0.55×
50Texas~40K0.53×
Fig. 06

Affinity by region

Affinity by region — Cato Institute, United States
0.53×1.00×12.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cato Institute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cato Institute audience
#·InterestCategoryAffinity×
01Drudge ReportSports14.77×
02ColumboMovies & TV14.77×
03Pep GuardiolaSports14.77×
04Kevin De BruyneSports14.77×
05Roche BoboisHome & Garden14.19×
06Ian McShaneMovies & TV13.79×
07PoliticoPolitics & Society7.87×
08New York PostNews6.57×
09Freedom of speechPolitics & Society6.42×
10QVCMovies & TV3.77×
11Microwave ovenHome & Garden2.92×
12Hardware storeHome & Garden2.68×
13Discount storesShopping2.54×
14Charitable organizationPolitics & Society2.42×
15PharmacyBusiness & Career2.40×
16TraditionPolitics & Society2.31×
17Nonprofit organizationPolitics & Society2.13×
18Pizza HutFood & Beverages1.77×
19American AirlinesTravel & Leisure1.65×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cato Institute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cato Institute audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
IndividualismJOY2.59×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cato Institute audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Healthy LifestyleBALANCE0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cato Institute have in United States?

Cato Institute has an estimated audience of 848,192 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cato Institute fans?

53.0% of Cato Institute fans are female, 47.0% are male, with an average age of 47.0 years.

03

Which brands do Cato Institute fans like most?

Cato Institute fans show strongest brand affinity for Drudge Report (14.77×), New York Post (6.57×), and Politico (7.87×) over the country average.

04

Where do Cato Institute fans live in United States?

Cato Institute fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cato Institute fans also like?

Beyond Cato Institute itself, the audience over-indexes on New York Post (6.57×), Politico (7.87×), Donald Trump (1.51×), and Roche Bobois (14.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cato Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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