Cato Institute Audience in United States

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Cato Institute has an estimated audience of 853,986 people in United States. 53.0% are female, 47.0% are male, average age 47.0. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Product design, Hebe, Urban Outfitters, The Devil's Rejects.

The average Cato Institute fan in United States is 47.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Product design, Hebe, with strongest over-indexing on Regional styles of Mexican music (14.77× the country average). Demographically, the Cato Institute audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Cato Institute fans

Demographic split for Cato Institute audience in United States
MetricValue
Female53.0%
Male47.0%
Average age47.0
Estimated audience size853,986

Audience persona

The typical Cato Institute fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Cato Institute in United States
RegionReachAffinity
California75,6300.81×
New York46,7770.98×
Texas40,7140.55×
Virginia38,0711.83×
Florida35,6040.62×
Washington, District of Columbia32,62812.71×
Maryland27,2191.85×
Pennsylvania25,5220.89×
Illinois24,5830.86×
Massachusetts23,6041.4×
North Carolina19,5590.76×
Ohio17,6540.67×
Georgia16,6860.63×
Michigan15,7830.71×
New Jersey15,7260.72×
Washington14,8980.87×
Colorado12,4260.92×
Tennessee12,3100.72×
Minnesota10,8400.89×
Arizona10,6350.61×
Wisconsin10,1520.79×
Indiana10,1260.65×
Missouri9,2310.67×
Connecticut8,5231×
Oregon8,0100.82×
South Carolina7,2610.57×
Kentucky7,2040.67×
Louisiana6,0750.55×
Alabama5,3330.45×
Kansas5,2640.78×
Iowa5,1510.73×
Utah5,0710.66×
Oklahoma4,9520.52×
Nevada3,6710.44×
Idaho3,4280.8×
Maine3,3701.1×
New Hampshire3,3470.99×
Arkansas3,3340.47×
Nebraska2,6170.61×
New Mexico2,4870.58×
Mississippi2,4780.35×
Rhode Island2,4420.9×
Hawaii2,0370.55×
West Virginia1,9870.5×
Vermont1,8751.25×
Montana1,8560.78×
Delaware1,6660.71×
Alaska9920.54×
South Dakota9790.5×
North Dakota8060.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cato Institute audience
BrandAffinityCategory
Regional styles of Mexican music14.77×Music & Radio
Product design4.46×Business & Career
Hebe14.77×Home & Garden
Urban Outfitters3.01×Shopping
The Devil's Rejects14.77×Movies & TV
Emperor Entertainment Group14.77×Business & Career
Grinch4.78×Movies & TV
Pillow2.23×Home & Garden
The Journey (1959 film)14.77×Movies & TV
Grammarly3.85×Business & Career
Historic site3.26×Arts & Culture
Vocal harmony3.47×Music & Radio
Goop3.86×Internet & Social Media
Mount Kilimanjaro11.68×Travel & Leisure
San Pellegrino4.9×Food & Beverages
JDSU1.94×Business & Career
Mathcore5×Music & Radio
Wok4.04×Food & Beverages
Jesse Plemons2.1×Movies & TV
Google Home3.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cato Institute audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Quality AwarenessPREMIUM1.73
IndividualismJOY1.69
SpiritualityBALANCE1.37
Price SensitivityPREMIUM1.33
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Cato Institute
CountryShare
United States95.3%
Australia0.6%
United Kingdom0.6%

See Cato Institute audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Cato Institute have in United States?

Cato Institute has an estimated audience of 853,986 people in United States, concentrated in California and New York.

What is the gender split and age of Cato Institute fans?

53.0% of Cato Institute fans are female, 47.0% are male, with an average age of 47.0 years.

Which brands do Cato Institute fans like most?

Cato Institute fans show strongest brand affinity for Regional styles of Mexican music (14.77×), Product design (4.46×), and Hebe (14.77×) over the country average.

Where do Cato Institute fans live in United States?

Cato Institute fans in United States are most concentrated in California (reach 75,630), New York (reach 46,777), and Texas (reach 40,714). These three regions account for the largest share of the active audience.

What other brands do Cato Institute fans also like?

Beyond Cato Institute itself, the audience over-indexes on Product design (4.46×), Hebe (14.77×), Urban Outfitters (3.01×), and The Devil's Rejects (14.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cato Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.