A data profile of the people who buy, follow and care about Challenges (magazine) in United States — modelled from more than twelve digital signal sources. Challenges (magazine) has an estimated audience of 854,545 people in United States.
Challenges (magazine) fans in United States are concentrated in California, with strong brand affinity for Le Point.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Le Point, Digital art, Motivational speaking, with strongest over-indexing on Le Point (91.56× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Challenges (magazine) fan in United States shows strong Urban Lifestyle tendencies and a notable affinity for Le Point.
The key figures that characterise the Challenges (magazine) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 854,545 |
Where the Challenges (magazine) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~30K | 1.20× | |
| 02 | Maryland | ~20K | 1.18× | |
| 03 | California | ~100K | 1.17× | |
| 04 | South Carolina | ~10K | 1.15× | |
| 05 | Mississippi | ~8K | 1.15× | |
| 06 | Texas | ~80K | 1.13× | |
| 07 | North Carolina | ~30K | 1.13× | |
| 08 | Virginia | ~20K | 1.10× | |
| 09 | Washington, District of Columbia | ~3K | 1.10× | |
| 10 | Louisiana | ~10K | 1.08× | |
| 11 | Michigan | ~20K | 1.06× | |
| 12 | Alabama | ~10K | 1.05× | |
| 13 | Arkansas | ~7K | 1.05× | |
| 14 | Hawaii | ~4K | 1.05× | |
| 15 | Florida | ~60K | 1.04× | |
| 16 | Pennsylvania | ~30K | 1.04× | |
| 17 | Kansas | ~7K | 1.03× | |
| 18 | Illinois | ~30K | 1.02× | |
| 19 | Arizona | ~20K | 1.02× | |
| 20 | Oklahoma | ~10K | 1.02× | |
| 21 | New Mexico | ~4K | 1.02× | |
| 22 | New York | ~50K | 1.01× | |
| 23 | Washington | ~20K | 1.01× | |
| 24 | Indiana | ~20K | 1.01× | |
| 25 | Missouri | ~10K | 1.01× | |
| 26 | Wisconsin | ~10K | 1.01× | |
| 27 | New Jersey | ~20K | 1.00× | |
| 28 | Nebraska | ~4K | 1.00× | |
| 29 | Ohio | ~30K | 0.99× | |
| 30 | Delaware | ~2K | 0.99× | |
| 31 | Alaska | ~2K | 0.99× | |
| 32 | Oregon | ~10K | 0.98× | |
| 33 | Tennessee | ~20K | 0.97× | |
| 34 | Kentucky | ~10K | 0.97× | |
| 35 | Connecticut | ~8K | 0.97× | |
| 36 | Minnesota | ~10K | 0.95× | |
| 37 | Iowa | ~7K | 0.95× | |
| 38 | Idaho | ~4K | 0.95× | |
| 39 | South Dakota | ~2K | 0.95× | |
| 40 | North Dakota | ~2K | 0.94× | |
| 41 | Massachusetts | ~20K | 0.93× | |
| 42 | Maine | ~3K | 0.92× | |
| 43 | West Virginia | ~4K | 0.91× | |
| 44 | Colorado | ~10K | 0.90× | |
| 45 | Nevada | ~7K | 0.90× | |
| 46 | Montana | ~2K | 0.90× | |
| 47 | Utah | ~7K | 0.89× | |
| 48 | Vermont | ~1K | 0.89× | |
| 49 | Rhode Island | ~2K | 0.87× | |
| 50 | New Hampshire | ~3K | 0.86× |
The strongest cross-interests of the Challenges (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Point | News | 91.56× | ||
| 02 | Drain cleaner | Home & Garden | 9.66× | ||
| 03 | Gender equality | Politics & Society | 4.78× | ||
| 04 | Digital art | Arts & Culture | 4.54× | ||
| 05 | Direct selling | Fashion & Accessoires | 4.09× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 3.99× | ||
| 07 | Graphic novel | Literature | 3.90× | ||
| 08 | Affiliate marketing | Business & Career | 3.42× | ||
| 09 | Motivational speaking | Business & Career | 3.21× | ||
| 10 | Social change | Politics & Society | 2.65× | ||
| 11 | Hair Extensions | Beauty & Wellness | 2.60× | ||
| 12 | Zara | Shopping | 2.28× | ||
| 13 | Street art | Arts & Culture | 2.15× | ||
| 14 | Folk music | Music & Radio | 2.13× | ||
| 15 | Unique Gifts | Shopping | 2.11× | ||
| 16 | Psychological thriller | Literature | 1.97× | ||
| 17 | Electronic dance music | Music & Radio | 1.93× | ||
| 18 | Self-love | Health | 1.75× | ||
| 19 | Anime and manga fandom | Literature | 1.72× | ||
| 20 | Viral video | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.15× | |
| Tradition | CONSERVATISM | 2.13× | |
| Risk Appetite | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.13× | |
| Sports Activity | POWER | 0.58× | |
| Pet Ownership | JOY | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Challenges (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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