Charmin Audience in United States

Charmin has an estimated audience of 494,549 people in United States. 65.7% are female, 34.3% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Jrue Holiday, Horoscope, Persil, Day trading.

The average Charmin fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Jrue Holiday, Horoscope, with strongest over-indexing on Kia Sportage (30× the country average). Demographically, the Charmin audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of Charmin fans

Demographic split for Charmin audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.6
Estimated audience size494,549

Audience persona

The typical Charmin fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Charmin in United States
RegionReachAffinity
California62,1921.14×
Texas47,4761.12×
Florida33,2550.99×
New York31,0291.12×
Ohio20,2951.33×
Illinois19,2191.17×
North Carolina18,4801.24×
Georgia18,2211.2×
Pennsylvania17,2661.04×
Michigan15,2691.18×
New Jersey13,9781.11×
Virginia13,6831.14×
Indiana11,1501.23×
Massachusetts10,8641.12×
Wisconsin10,8481.46×
Oregon10,6691.88×
Maryland10,6331.25×
Tennessee10,4871.06×
Arizona9,9510.99×
Missouri9,0801.14×
Washington8,7320.88×
Kentucky8,0561.3×
Minnesota7,7781.1×
Colorado7,6810.99×
South Carolina7,3460.99×
Alabama6,5790.95×
Louisiana6,2060.97×
Oklahoma6,0641.1×
Connecticut5,0801.02×
Nevada4,4560.93×
Arkansas4,1341.01×
Iowa3,8460.94×
Utah3,8450.87×
Kansas3,8440.99×
Mississippi3,3350.82×
West Virginia2,6251.14×
Nebraska2,2210.9×
Idaho1,7440.7×
New Hampshire1,7140.88×
New Mexico1,6440.66×
Hawaii1,5810.74×
Rhode Island1,5791×
Washington, District of Columbia1,4490.97×
Maine1,2470.7×
Delaware1,0490.77×
North Dakota8300.82×
Montana8080.59×
South Dakota7420.65×
Alaska6390.6×
Vermont5260.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charmin audience
BrandAffinityCategory
Kia Sportage30×Cars & Mobility
Jrue Holiday25.67×Sports
Horoscope11.31×Health
Persil32.32×Home & Garden
Day trading11.39×Business & Career
Behati Prinsloo35.19×Fashion & Accessoires
Whole grain12.22×Food & Beverages
Pet insurance13.24×Pets & Animals
Dollar General3.09×Shopping
Roulette11.84×Games
Blended whiskey9.83×Food & Beverages
Honda HR-V20×Cars & Mobility
Indianapolis Motor Speedway10.6×Sports
Critical illness insurance13.76×Business & Career
Gerber Baby16.96×Kids & Family
Hobby Lobby2.7×Home & Garden
Glade (brand)27.32×Home & Garden
Aldi2.61×Shopping
Child safety seat7.23×Kids & Family
Pre-school playgroup21.86×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charmin audience
TraitClusterScore
IndulgenceJOY2.33
Family OrientationCONSERVATISM2.3
Pet OwnershipJOY2.22
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.63
Price SensitivityPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Charmin
CountryShare
United States67.6%
Canada8.9%
Mexico5.4%

See Charmin audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does Charmin have in United States?

Charmin has an estimated audience of 494,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Charmin fans?

65.7% of Charmin fans are female, 34.3% are male, with an average age of 40.6 years.

Which brands do Charmin fans like most?

Charmin fans show strongest brand affinity for Kia Sportage (30×), Jrue Holiday (25.67×), and Horoscope (11.31×) over the country average.

Where do Charmin fans live in United States?

Charmin fans in United States are most concentrated in California (reach 62,192), Texas (reach 47,476), and Florida (reach 33,255). These three regions account for the largest share of the active audience.

What other brands do Charmin fans also like?

Beyond Charmin itself, the audience over-indexes on Jrue Holiday (25.67×), Horoscope (11.31×), Persil (32.32×), and Day trading (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charmin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.